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Suresh Moderation Profile

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Suresh Iyer

Suresh S Iyer has over 20 years of experience in pharmaceutical marketing research and management. He holds a BSc in Chemistry and PGDBM and has worked with IMRB and independently managing research for several pharmaceutical companies. He specializes in oncology, rheumatology, cardiology, pulmonology, and endocrinology. His areas of expertise include new product launches, awareness tracking, message testing, forecasting, and physician segmentation. On average, he moderates 20-25 in-depth interviews per month and has experience with various qualitative and quantitative research methodologies.

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Personal Details Suresh S Iyer Contact Number +91 98202 29389 Language Proficiency English, hindi, Marathi, Tamil and Malayalam Education & Relevant Working Experience BSc Chemistry, PGDBM worked with IMRB as an executive for 5 years 1992 to 1997, working independently since 1998, managing pharma research for a few pharmaceutical companies, also managed Outsourced Marketing for matured products across the country for companies like Sanofi, Cipla, Ranbaxy (Solus), Pfizer. With a team of around 350 MR across the country Therapeutic Areas Mostly super specialty (Oncology, Rheumat, Interventional Cardiologist, Pulmonologists, Endocrinologist, etc. Methods and Techniques New Product Launch Planning, Awareness Tracking and Utilization, Message Testing Studies, Product Forecasting, Physician Segmentation based on prescription. Key Research Areas/ Special Knowledge Landscape/ opportunity assessment, unmet need, gap analysis, product profile testing, exploratory pricing, patient treatment pathway, product profile testing, product uptake/ demand analysis, pricing, positioning and messaging, segmentation, Overall Launch strategy Average No. of In-depth interviews moderated in a year 20-25 on an average per month Average No. of FGDs moderated in a year Rare Projects Handled Qualitative IDI, Telephonic IDI, CAPI, Quantitative study

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Suresh Moderation Profile

  • 1. Personal Details Suresh S Iyer Contact Number +91 98202 29389 Language Proficiency English, hindi, Marathi, Tamil and Malayalam Education & Relevant Working Experience BSc Chemistry, PGDBM worked with IMRB as an executive for 5 years 1992 to 1997, working independently since 1998, managing pharma research for a few pharmaceutical companies, also managed Outsourced Marketing for matured products across the country for companies like Sanofi, Cipla, Ranbaxy (Solus), Pfizer. With a team of around 350 MR across the country Therapeutic Areas Mostly super specialty (Oncology, Rheumat, Interventional Cardiologist, Pulmonologists, Endocrinologist, etc. Methods and Techniques New Product Launch Planning, Awareness Tracking and Utilization, Message Testing Studies, Product Forecasting, Physician Segmentation based on prescription. Key Research Areas/ Special Knowledge Landscape/ opportunity assessment, unmet need, gap analysis, product profile testing, exploratory pricing, patient treatment pathway, product profile testing, product uptake/ demand analysis, pricing, positioning and messaging, segmentation, Overall Launch strategy Average No. of In-depth interviews moderated in a year 20-25 on an average per month Average No. of FGDs moderated in a year Rare Projects Handled Qualitative IDI, Telephonic IDI, CAPI, Quantitative study