Surfonomics 101 at Chapman U. November 2013
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This document discusses surfonomics, which analyzes the economic impact and value of surfing. It provides examples from California beaches, which see over 17 million visits annually contributing $15 billion to the economy. A case study of Solana Beach, CA is presented on beach use. Economic impact refers to local spending while economic value considers travel costs and willingness to pay. Methodology for surfonomics studies is outlined. Examples are given from sites like Trestles, CA, which sees $8-13 million in annual economic impact and $10-26 million in consumer surplus. The potential for surf parks to expand surfing access and the surf industry is discussed.
Surfonomics 101 at Chapman U. November 2013
- 1. Surfonomics 101 Dr. Chad Nelsen Surfrider Foundation
- 4. What is Surfonomics? Demographics Behavior Economic Impact Economic Value Measuring change Sustainable tourism
- 5. California Beaches: 17.8 million visits $15 billion/year (Source: Pendleton et al. 2011, King, 1999)
- 8. Solana Beach, CA Beach Use (Source: CIC Research, July 2009)
- 9. Economic Impact vs Economic Value Economic Impact (Local Spending): Support local businesses Create jobs Provide salaries and wages Economic Value: Travel Cost Model Willingness to Pay (Consumer Surplus)
- 10. Surfonomics steps Study design Survey surfers (in person/internet) Data Collection Data Analysis Spending Economic Value Reporting
- 11. Demand Curve
- 12. Surfonomics Studies Trestles (Nelsen, 2007, 2012) Mundaka (Murphy (STW), 2007) South Stradbroke (Lazarow, 2008) Bastion Point (Lazarow, 2008) Mavericks (Coffman, 2009) Oregon Rec. Study (2010) Socioeconomic & Recreational Profile of US Surfers (Nelsen, 2011)
- 17. $0 Photo: TKO
- 19. Trestles: Economic Impacts Total Visits 367,000 Surfer Visits 330,000 Ave Expenditure/Visit Range Economic Impact Range (Nelsen, Pendleton 2007) $23 - $40 $8-13 million Per year
- 20. Trestles: Economic Value Total Visits 367,000 Surfer Visits 330,000 Value/Visit Range Consumer Surplus Range (Nelsen 2010) $29 - $80 $10-26 million Per year
- 23. Site Specific Studies in Bali, Chile & Peru
- 24. Opt-in Data Results: Ocean Group
- 25. Coastal Visitation in Oregon: 2010 21 million estimated coastal trips in Ore. $87 average trip expenditure $2.4 billion in expenditures in 2010 (estimated) http://www.surfrider.org/coastal-blog/entry/ocean-recreation-in-oregon
- 27. Whats Next More Site Studies Larger regional studies More studies / experts Academic partners / centers Clearing house for information Case Studies
- 28. Photo: Surf Park Central
- 29. Surf Parks Surf parks could mean a lot to the surf industry. Surfing is obviously limited by geography today and the ultimate potential unlock is substantial when you think of all the places that dont have natural surf the opportunity for surf parks is massive for our industry Doug Paladini - CEO Vans http://www.youtube.com/watch?v=YBKQc1E545M
- 30. 3,000 Skate parks 250+ Wake Board Parks
- 32. Challenges to Surf Parks? Energy costs Siting & associated costs Site management Waste management Human health Facilities Others?
- 33. Benefits of Surf Parks More access to surfing Surf industry unlock Advanced tricks Olympic!
- 34. More.. US Surf econ study: http://bit.ly/us_surfecon Coastal Blog: surfrider.org/coastal-blog/c/surf-protection Chad Nelsen cnelsen@surfrider.org twitter: chadenelsen