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Surge!

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Shobhit Srivastava

Internal mini-talk at Go-jek PM meetup. About stakeholder management, communication challenges faced.

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Hello!
¡ñ Shobhit, responsible for engineering at Mobility ¡ñ Mostly found in Bangalore ¡ñ At Go-jek since October, 2015 ¡ñ Previously, co-founder @ CodeIgnition ¡ñ Worked on various teams, including ¡ð Systems ¡ð Kilat/Send ¡ð Allocation
Dynamic Pricing
Too many people involved! & Too much attention! ¡ñ Go-ride ¡ñ Allocation ¡ñ Data Science ¡ñ Driver Platform ¡ñ Data Engineering ¡ñ Go-Food ¡ñ Go-Send ¡ñ BoDs
Feature Team
Dynamic pricing ¡ñ Start from end state, break into small chunks: ¡ð Milestone 1: Chart of demand to supply ratio ¡ð Milestone 2: Manually defined surge multipliers ¡ð Milestone 3: Dynamic surge only in specific area ¡ð Milestone 4: Phased nationwide roll-out ¡ñ Iterative improvement: Balancing surge multipliers across GO-RIDE, GO-FOOD, GO-SEND¡ªmultiple service types served by the same fleet
Dynamic pricing
Key takeaway: Iterate, iterate, iterate ¡ñ Always start small¡ªyou can be ambitious with the end state, just don¡¯t try to build the whole thing at once ¡ñ Make sure everyone working on a project feels like one team - will require a lot of listening ¡ñ Regular cadence, and prompt distribution of information - be it good or bad ¡ñ Involve people at right time - milestoning can help in deciding when
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Surge!

  • 2. ¡ñ Shobhit, responsible for engineering at Mobility ¡ñ Mostly found in Bangalore ¡ñ At Go-jek since October, 2015 ¡ñ Previously, co-founder @ CodeIgnition ¡ñ Worked on various teams, including ¡ð Systems ¡ð Kilat/Send ¡ð Allocation
  • 4. Too many people involved! & Too much attention! ¡ñ Go-ride ¡ñ Allocation ¡ñ Data Science ¡ñ Driver Platform ¡ñ Data Engineering ¡ñ Go-Food ¡ñ Go-Send ¡ñ BoDs
  • 6. Dynamic pricing ¡ñ Start from end state, break into small chunks: ¡ð Milestone 1: Chart of demand to supply ratio ¡ð Milestone 2: Manually defined surge multipliers ¡ð Milestone 3: Dynamic surge only in specific area ¡ð Milestone 4: Phased nationwide roll-out ¡ñ Iterative improvement: Balancing surge multipliers across GO-RIDE, GO-FOOD, GO-SEND¡ªmultiple service types served by the same fleet
  • 8. Key takeaway: Iterate, iterate, iterate ¡ñ Always start small¡ªyou can be ambitious with the end state, just don¡¯t try to build the whole thing at once ¡ñ Make sure everyone working on a project feels like one team - will require a lot of listening ¡ñ Regular cadence, and prompt distribution of information - be it good or bad ¡ñ Involve people at right time - milestoning can help in deciding when