Survey Analytics for Behavioural Change
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This document discusses big data and surveys. It notes that more data is now created and transferred daily than was stored in 1996. Big data brings challenges like testing hypotheses, requiring significant processing power and time. Surveys allow representative data collection from large populations in a structured way, though questions must be carefully designed to be actionable, differentiating, and linked to business outcomes. Building effective habits may take 2-8 months. The document explores possibilities with big data like predictive modeling and sentiment analysis and emphasizes the importance of employee engagement.
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Survey Analytics for Behavioural Change
- 2. WHAT WE’LL COVER 2Copyright Triskelion Group 2016. All rights reserved.
- 3. BIG DATA 3Copyright Triskelion Group 2016. All rights reserved. More data has been transferred in the last 1 sec than all data stored in 1996 Velocity 5 exabytes (1Bn GB) are being created every day Volume Surveys only 1 means of data collection, wearables, internet searches, clickthroughs, etc. Variety Source: Big Data: The Management Revolution – Harvard Business Review Oct 2010
- 4. BIG DATA, BIG PROBLEMS 4Copyright TriskelionGroup 2016. All rights reserved. Hard to concretely test hypotheses Processing power intensive Time consuming Correlation & Causation Source: http://gizmodo.com/5977989/internet-explorer- vs-murder-rate-will-be-your-favorite-chart-today
- 5. OTHER BIG DATA LIMITATIONS 5Copyright TriskelionGroup 2016. All rights reserved.
- 6. WHAT’S GOOD ABOUT SURVEYS? Relatively cheap to collect & process data Allows representative-ness for large populations High degree of control in structuring data collection Methodological techniques are well-established, tradeoffs (e.g. margin of error) are mostly known
- 7. GOOD SURVEY QUESTIONS 7Copyright TriskelionGroup 2016. All rights reserved. ACTIONABILITY: e.g. Net Promoter Score ? Single question with strong correlations to outcomes that matter ? What should you do to change it? SORTING EFFECT: Differentiates positive and negative outcomes ? Bad question “I believe I am paid fairly at work” ? Good question “I have the opportunity to do what I do best everyday” LINKED TO BUSINESS OUTCOMES
- 8. BEST PRACTICES IN SURVEY CONSTRUCTION 8Copyright TriskelionGroup 2016. All rights reserved. Avoid loaded/leading words Pay attention to question ordering Avoid non-specific questions (e.g.. The culture of my organisation is the right one for the business environment we are in) No double-barreled questions Use unbalanced scales carefully (e.g. Strongly Disagree, Moderately Disagree, Disagree, Agree, Strongly Agree) Question wording simple: “Do you have a best friend at work?”
- 9. Effective habit building: 2 – 8 months* * Source: Phillippa Lally et al, How are Habits Formed: Modelling Habit Formation in the Real World, European Journal of Social Psychology, 16 Jul 2009
- 10. POSSIBILITIES 10Copyright Triskelion Group 2016. All rights reserved. Predictive attrition modelling Performance/Engagement Causality
- 11. POSSIBILITIES (CONT’D) 11Copyright Triskelion Group 2016. All rights reserved. Linkage to Customer metrics Sentiment analysis
- 12. 12Copyright TriskelionGroup 2016. All rights reserved. Simon Cooper, former President for the Ritz Carlton Hotel Company
- 13. Source: Gallup
- 16. SUMMARY 16Copyright Triskelion Group 2016. All rights reserved.