The survey results show that:
1) The majority of respondents were younger, between 17-29 years old.
2) Acoustic music was one of the top two most popular genres among respondents.
3) Respondents indicated they access music mostly through downloads and streaming services like Spotify.
4) Most respondents expected to see the location as the most noticeable part of a music video.
2. Gender.
Question: What gender
are you?
 This question was
to see who my
video would get
the best response
from.
 I tried to get an
even diverse split
between gender
3. What is you’re age
By using defined age brackets I
wanted to see what music appeals Ages
to the ages. This showed me the
majority of people with the spare
17 or
time to respond to my survey in
below
depth were younger.
18-20
This information tells me that this is
the age I should be appealing 21-29
towards. Due to the amount of
time free to advertise towards in. older
4. Favorite music genre
This question was to find out if I
had chosen the right type of
song, to appeal to a wide Rap
60
audience. Rock Classical
40
From looking over the results at the
side. you can see acoustic is one Hip-hop 20 R&B
of the top two genres at 41.6%.
0
This proves the success of my
chose in song genre due to it’s Dance Pop
large appeal.
Metal Dub-step
Acostic
5. Favorite music genre (Other)
 When Creating this I created a box for ‘other’ responses of genre.
 This provided helpful as I left out the second main category I needed an found the responses that
followed showing Folk and indie to be popular genres
 Electronic - House and D&B 16/10/2012 20
 Indie 16/10/2012
 Folk 16/10/2012 19:27
 Folk/Indie 15/10/2012
 19:59View Responses, Jazz, Folk,
 14/10/2012 18:25View Responses,
 Jazz,14/10/2012 17:56
6. How do you access music?
 This idea behind this 80
question was to find
out if it’s a better idea 70
to appeal and sell the 60
video/song online or
via shop 50
advertisement.
40
 from this I found my
results drawn between 30
downloads and CD’s
this led me to look 20
over my other
categories which 10
showed the use of
other internet based 0
forms of download or CD Download Illegal Spotify
streaming.
Download /stream
7. What do you expect to see in a
music video?
 By asking this I Series 1
wanted to see what
my audience 80
expected to see in a 70
music video an if I 60
could match this
50
40
with my music video 30
to tailor the video to 20
my audience. 10
0
Series 1
 This told me location
was the most
important part/ most
noticeable part of
the music video.
8. How often do you watch music
videos ?
35
 By asking this I
wanted to find out 30
if my audience
watched music
25
videos, an how 20
often. This was to
find out if they 15
would watch my 10 Column1
video. Also if they
would understand 5
the contraventions 0
of a music video
giving a point to
my data.
9. How much are you willing to pay for
music?
pay
Depending on the
amount spend on 80
music depends of 70
the budget of my 60
music video. There 50
is no point creating 40
30 pay
a music video if my
target audience 20
won’t buy the song 10
after seeing it. 0
Nothing £5 - £10 £11 - 15 - £20 £21+
£15
10. Dose your taste in music influence
your dress sense
Column1
No
Column1
Yes
0 20 40 60 80
11. If yes in what way?
 This is to get a sense for the style
which go’s along side the music
genre s.
 Favorite label tees, I wear baggy/ hippy
clothes, I wear lots of shirts of my favourite
bands, I like Hippy shizz!,On
moods, emotions, that sort of stuff!
 The music I listen to is the type of music I like to
perform and is, therefore, my style. I like to
portray myself the way I see my style. I dress like
a foxy jazz lady. Sometimes. For example I'll
tease my hair if I've been listening to rock and
I'll leave it natural if I've been listening to
country or acoustic etc.
 colours
12. What do you like a music video to
do?
This helps subtly Show something irrelevent
decide if my to the video
audience like
narrative, concept
or performance Show a performance
based music videos.
tell a story
0 20 40 60 80