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survey deck FINAL WCEE

Makovsky
Makovsky

A survey of over 1,000 Americans found that most believe they are well-informed about energy sources and issues, but they significantly overestimate the contribution of renewables to the energy mix and are overly optimistic about their future growth. While most value energy choices for their societal impacts, they trust the solar industry most for information over other sources like oil, coal, and nuclear. Television news is the top information source, though perceptions vary by gender. Energy efficient technologies, solar, wind, and natural gas are seen as the most important future energy solutions.

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Trust, Energy and How Americans Make Energy Decisions December 2016
1,000 Americans Surveyed We commissioned an independent survey of 1,000+ Americans from across the United States, representing a wide demographic across income and education levels. Gender: Education: Makovsky Energy Survey 2016 Female 52% Male 48% Age: Millennials 32% GenX 27% Baby Boomers 33% 41% HS Grad or less 27% College Incomplete 32% College Grad Income Level: <$35k: 29% $35-<$50k: 17% $50k-$75k: 21% $75k-<$100k: 15% $100k+: 18%
Makovsky Energy Survey 2016 AMERICANS SAY THEYRE WELL INFORMED ON ENERGY
Page 4Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 Consumer Actively Seek Energy Information Makovsky Energy Survey 2016 of respondents profess to be at least somewhat informed about energy sources and the industry overall described themselves as informed or very informed indicated they get information or hear about energy issues more than a few times a week
Makovsky Energy Survey 2016 WHAT DO AMERICANS REALLY KNOW ABOUT ENERGY? NOT AS MUCH AS THEY THINK THEY DO.
Makovsky Energy Survey 2016 AMERICANS SERIOUSLY OVERESTIMATE HOW MUCH ELECTRICTY WE GET FROM RENEWABLES
Page 7Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 Perception vs. Reality in Energy Use Makovsky Energy Survey 2016
Makovsky Energy Survey 2016 AND THEYRE OVERLY OPTIMISTIC ABOUT THE FUTURE OF RENEWABLES
Page 9Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 Predictions Are Overly Optimistic Makovsky Energy Survey 2016
Makovsky Energy Survey 2016 SO, HOW DO AMERICANS VALUE ENERGY CHOICES?
Page 11Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 Energy Choices Based Upon Personal and Societal Differ Makovsky Energy Survey 2016 53% Societal Impact 38% Personal Impact Societal energy choices are driven by concerns for the Environment Health Future Generations Finances Personal Health Personal impact energy concerns are motivated by
Makovsky Energy Survey 2016 AND WHOM DO THEY TRUST FOR INFORMATION?
Page 13Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 Which energy industries are considered most trustworthy for information? Solar Wins Makovsky Energy Survey 2016 Solar Natural Gas Wind Oil Nuclear Coal
Page 14Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 TV News Stands Out as the Go-to Energy Information Resource Makovsky Energy Survey 2016
Page 15Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 Gender Differences by Source Makovsky Energy Survey 2016 Female TV Radio Newspaper Online Social Websites Environmental website Family/friends Other None 27.2% 10.0% 16.9% 20.4% 10.6% 2.0% 1.8% 8.7% 0.9% 1.5% TV Radio Newspaper Online Social Websites Environmental website Family/friends Other None Male 28.6% 7.7% 14.9% 17.6% 12.7% 0.8% 3.1% 13.0% 0.6% 1.0%
Page 16Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 What Are the Most Important Future Energy Solutions? Makovsky Energy Survey 2016 Energy Efficient Technologies Solar Wind Natural Gas
Makovsky Energy Survey 2016 How would you expect the results to change next year? What would you also ask?
Page 18Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 Makovsky Makovsky is one of the nations leading integrated communications agencies and a four-time consecutive winner of PR Agency of the Year. As an independent NYC-based agency for 35 years, with an office in Washington, D.C., Makovsky is built on The Power of Specialized Thinking to spark connections and drive change. Deep energy sector, digital communications expertise and a laser focus on client results have led to 95% year-to-year client retention-the ultimate measure of success. Who We Are:
Page 19Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 The DC Energy Team MAKOVSKY (From left to right) Andy Beck Former Head of DOE Communications Executive Vice President Loretta Prencipe Attorney Energy, Community & Crisis Senior Vice President Justin Chase Chief Digital Officer Samantha Nevels Energy & Social Media Expert
Thank you Loretta Prencipe 1775 I St NW, Suite 1150, Washington, D.C. 20006 lprencipe@makosky.com

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survey deck FINAL WCEE

  • 1. Trust, Energy and How Americans Make Energy Decisions December 2016
  • 2. 1,000 Americans Surveyed We commissioned an independent survey of 1,000+ Americans from across the United States, representing a wide demographic across income and education levels. Gender: Education: Makovsky Energy Survey 2016 Female 52% Male 48% Age: Millennials 32% GenX 27% Baby Boomers 33% 41% HS Grad or less 27% College Incomplete 32% College Grad Income Level: <$35k: 29% $35-<$50k: 17% $50k-$75k: 21% $75k-<$100k: 15% $100k+: 18%
  • 3. Makovsky Energy Survey 2016 AMERICANS SAY THEYRE WELL INFORMED ON ENERGY
  • 4. Page 4Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 Consumer Actively Seek Energy Information Makovsky Energy Survey 2016 of respondents profess to be at least somewhat informed about energy sources and the industry overall described themselves as informed or very informed indicated they get information or hear about energy issues more than a few times a week
  • 5. Makovsky Energy Survey 2016 WHAT DO AMERICANS REALLY KNOW ABOUT ENERGY? NOT AS MUCH AS THEY THINK THEY DO.
  • 6. Makovsky Energy Survey 2016 AMERICANS SERIOUSLY OVERESTIMATE HOW MUCH ELECTRICTY WE GET FROM RENEWABLES
  • 7. Page 7Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 Perception vs. Reality in Energy Use Makovsky Energy Survey 2016
  • 8. Makovsky Energy Survey 2016 AND THEYRE OVERLY OPTIMISTIC ABOUT THE FUTURE OF RENEWABLES
  • 9. Page 9Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 Predictions Are Overly Optimistic Makovsky Energy Survey 2016
  • 10. Makovsky Energy Survey 2016 SO, HOW DO AMERICANS VALUE ENERGY CHOICES?
  • 11. Page 11Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 Energy Choices Based Upon Personal and Societal Differ Makovsky Energy Survey 2016 53% Societal Impact 38% Personal Impact Societal energy choices are driven by concerns for the Environment Health Future Generations Finances Personal Health Personal impact energy concerns are motivated by
  • 12. Makovsky Energy Survey 2016 AND WHOM DO THEY TRUST FOR INFORMATION?
  • 13. Page 13Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 Which energy industries are considered most trustworthy for information? Solar Wins Makovsky Energy Survey 2016 Solar Natural Gas Wind Oil Nuclear Coal
  • 14. Page 14Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 TV News Stands Out as the Go-to Energy Information Resource Makovsky Energy Survey 2016
  • 15. Page 15Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 Gender Differences by Source Makovsky Energy Survey 2016 Female TV Radio Newspaper Online Social Websites Environmental website Family/friends Other None 27.2% 10.0% 16.9% 20.4% 10.6% 2.0% 1.8% 8.7% 0.9% 1.5% TV Radio Newspaper Online Social Websites Environmental website Family/friends Other None Male 28.6% 7.7% 14.9% 17.6% 12.7% 0.8% 3.1% 13.0% 0.6% 1.0%
  • 16. Page 16Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 What Are the Most Important Future Energy Solutions? Makovsky Energy Survey 2016 Energy Efficient Technologies Solar Wind Natural Gas
  • 17. Makovsky Energy Survey 2016 How would you expect the results to change next year? What would you also ask?
  • 18. Page 18Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 Makovsky Makovsky is one of the nations leading integrated communications agencies and a four-time consecutive winner of PR Agency of the Year. As an independent NYC-based agency for 35 years, with an office in Washington, D.C., Makovsky is built on The Power of Specialized Thinking to spark connections and drive change. Deep energy sector, digital communications expertise and a laser focus on client results have led to 95% year-to-year client retention-the ultimate measure of success. Who We Are:
  • 19. Page 19Confidential and Proprietary. For Internal & Planning Purposes Only. 息 Makovsky 2016 The DC Energy Team MAKOVSKY (From left to right) Andy Beck Former Head of DOE Communications Executive Vice President Loretta Prencipe Attorney Energy, Community & Crisis Senior Vice President Justin Chase Chief Digital Officer Samantha Nevels Energy & Social Media Expert
  • 20. Thank you Loretta Prencipe 1775 I St NW, Suite 1150, Washington, D.C. 20006 lprencipe@makosky.com