Survey result
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The survey results show that: - 53% of respondents were from Karachi and most (55%) were between the ages of 26-35. - Purchasing a used vehicle (47%) was more common than a new vehicle, with buying in cash (48%) being more common than leasing. - 72% of respondents had their current vehicle between 1-7 years. - Honda was the most preferred (44%) next purchase brand over Toyota (32%) and Suzuki (3%). - Resale value, safety and performance were the main values considered when purchasing a vehicle.
Survey result
- 2. CITIES OF RESPONDENTS 53% 24% 12% 10% Karachi Lahore Islamabad Other Karachi has the highest number of respondents -53%, followed by Lahore 24%.
- 3. AGE GROUP OF RESPONDENTs 12% 24% 27% 28% 9% 15-20 21-25 26-30 31-35 36-40 Majority of respondents aged between 26-35 years -- 55%.
- 4. PURCHASE OF AUTOMOBILE 35% 13% 47% 5% CASH LEASED CASH LEASED New Vehicle Second hand Vehicle Purchasing vehicle in cash has higher trend, Purchase of 2nd hand vehicle has highest ratio of -- 47%. Purchase on lease in less due to difficult terms and conditions .
- 5. How long have you been driving it ? 18% 40% 32% 8% 2% less than 1 year 1 to 3 years 4 to 7 years 8 to 10 years more than 10 years 72% of the respondents are using their current vehicles for 1-7 years.
- 6. WHAT WOULD BE YOUR NEXT PURCHASE? 44% 32% 3% 21% Honda Toyota Suzuki Other Most of the respondent choose to purchase Honda as their next purchase with 44% followed by Toyota 32%, while only 3% choose to purchase Suzuki as their next vehicle.
- 7. What do you value most when purchasing a car? Resale value, Safety & Performance are the main values while purchasing a car 24% 10% 10% 19% 5% 19% 10% 14% 10% 29% 52% 29% 24% 38% 52% 52% 24% 33% 48% 38% 62% 57% 57% 29% 38% 62% 57% Fuel Economy Vehicle Design Safety Ownership Cost Performance Capabilities Versatility / Utility Technology Re-sale Value Good After Sales Low Medium High
- 8. Which of the following characteristics do you associate with the following automotive brand? 71% 70% 71% 71% 71% 71% 71% 28% 28% 28% 28% 28% 28% 28% 1% 1% 1% 1% 1% 1% 1% 80% 70% 60% 50% 40% 30% 20% 10% 0% Quality Safety Value Performance Desing Style Technology / Innovation Environmentally Friendly Honda Suzuki Toyota Honda 71% Toyota 28% Suzuki 1% Users associated Honda with all above mentioned characteristics at an average of 71%, followed by Toyota 28%, While Suzuki only 1%
- 9. What brand of Automobile do you own ? 28% 24% 31% 30% 19% 33% 24% 30% 35% 27% 33% 29% 24% 27% 43% 41% 43% 38% 52% 42% 49% 60% 50% 40% 30% 20% 10% 0% Comfort Fuel Efficient Good Engine Performance Durable Easy Mentainnance Good After Sales Service High Re-sale Value Honda Toyota Suzuki Those who own Suzuki have rated their vehicle as most comfortable , fuel efficient, easy to maintain & high resale value
- 10. What brand of Automobile do you own ? 24% 28% 50% 63% 46% 48% 29% 41% 25% 26% 25% 24% 48% 31% 25% 11% 29% 28% Wide Dealer Network Can Carry Many People Sophisticated features Luxurious / Prestigious Always up to date Able to upgrade status Honda Toyota Suzuki Those who own Honda have rated their vehicle as most Luxurious , Sophisticated feature, able to upgrade status
- 11. Which brand would you purchase next? 53% Honda Suzuki Toyota 62% 46% 0% 0% 8% 47% 38% 46% Honda User Suzuki User Toyota User Most of the respondents prefer to purchase Honda as their next vehicle
- 12. How would you feel buying or using each brand in the future? 48% of the respondent would only consider Suzuki due to lack of alternatives 52% 14% 33% 0% 52% 5% 43% 0% 14% 48% 19% 19% The one I would prefer to use I would only consider because of no alternatives One I would consider I would never buy new or used Honda Toyota Suzuki