Susan McDonald Portfolio
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This document provides a portfolio of work by Susan McDonald, including her background and experience in communications. It outlines her experience in public relations, media work, teaching, and consulting spanning back to the 1980s. It then highlights some of her recent copywriting projects for organizations like AREVA and the Kinsmen Club, as well as her work providing strategic communications planning and workshops. The portfolio demonstrates McDonald's long career and expertise across various communications roles and industries.
Susan McDonald Portfolio
- 1. 狸 油 Susan 油McDonald 油 Por%olio 油of 油recent 油work 油 Those 油who 油can, 油do 油 油and 油teach. 油
- 2. Attributes 油 狸 Deep 油knowledge 油of 油communica<ons 油theory 油and 油 prac<ce 油 狸 Long-足<me 油experience 油with 油a 油broad 油range 油of 油 tradi<onal 油and 油emerging 油media 油 狸 Detailed 油understanding 油of 油grammar 油and 油rhetoric 油 狸 Keen 油percep<ve 油and 油expressive 油abili<es 油 狸 Crea<ve, 油wiEy, 油and, 油um, 油erudite 油
- 3. 狸 油 Background 油 Where 油have 油I 油been 油all 油these 油years? 油
- 4. Background 油 狸 1980s: 油Public 油and 油media 油rela<ons 油 油 狸 Neptune 油Theatre 油 狸 Persephone 油Theatre 油 狸 The 油Grand 油Theatre 油 狸 1990s: 油Media 油work 油and 油graduate 油school 油 狸 The 油StarPhoenix, 油The 油Green 油and 油White 油 油 狸 CBC 油Saskatchewan 油 狸 MA, 油University 油of 油Saskatchewan; 油Ph.D 油(ABD), 油Western 油University 油 狸 2000s: 油Teaching 油and 油consul<ng 油 狸 University 油of 油Saskatchewan 油 狸 Saskatchewan 油Polytechnic 油(SIAST/Kelsey) 油 狸 Cape 油Breton 油University 油 狸 Western 油University 油
- 5. 狸 油 Copywriting 油(Recent) 油 Those 油who 油can 油, 油do! 油
- 6. AREVA 油(ARC): 油Kinetic 油Advertising 油 油 The 油project 油 狸 Copywri<ng 油 狸 Congratula<ons 油to 油 Assiniboine 油Basin 油 Development 油on 油 Saskatchewan 油Business 油 Business 油of 油the 油Year 油2014 油 The 油challenge 油 狸 Tight 油deadline: 油Overnight! 油 狸 Tone: 油Celebratory, 油warm 油 狸 Discre<on: 油Maintain 油the 油 surprise 油
- 8. Kinsmen 油(Saskatoon): 油Kinetic 油Advertising 油 The 油project 油 狸 Case 油statement 油 狸 We 油Care 油Campaign 油 狸 Supplementary 油informa<on 油 sheet 油 The 油challenge 油 狸 Generate 油support 油 狸 Demonstrate 油bene鍖ts 油 狸 Social 油 狸 Cultural 油 狸 Economic 油 狸 Limited 油space 油 狸 Wide 油audience 油
- 9. The 油result: 油The 油Kinsmen 油We 油Care 油Challenge 油
- 10. The 油Optimists 油(Saskatoon): 油Kinetic 油 Advertising 油 The 油project 油 狸 油Case 油statement 油 狸 Op<mist 油Hill 油Campaign 油 The 油challenge 油 狸 Mul<ple 油audiences 油 狸 Mul<ple 油appeals 油 狸 Tourism 油 狸 Economics 油 狸 Child 油health 油and 油wellness 油 狸 Family 油life 油
- 11. The 油result: 油Go 油Play 油Outside! 油
- 22. AREVA 油(ARC): 油Kinetic 油Advertising 油 The 油project 油 狸 Annual/Corporate 油Social 油 Responsibility 油Review 油 The 油challenge 油 狸 Par<cular 油requests 油 狸 Keep 油passive 油voice 油to 油a 油 minimum! 油
- 23. The 油result: 油Restart! 油
- 24. AREVA 油(ARC): 油Restart! 油
- 25. AREVA 油(ARC): 油Restart! 油
- 26. AREVA 油(ARC): 油Restart! 油
- 27. AREVA 油(ARC): 油Restart! 油
- 28. AREVA 油(ARC): 油Restart! 油
- 29. AREVA 油(ARC): 油Restart! 油
- 30. AREVA 油(ARC): 油Restart! 油
- 31. AREVA 油(ARC): 油Restart! 油
- 32. AREVA 油(ARC): 油Restart! 油
- 33. AREVA 油(ARC): 油Restart! 油
- 34. AREVA 油(ARC): 油Restart! 油
- 35. AREVA 油(ARC): 油Restart! 油
- 36. AREVA 油(ARC): 油Restart! 油
- 37. AREVA 油(ARC): 油Restart! 油
- 38. AREVA 油(ARC): 油Restart! 油
- 39. 狸 油 Communications 油Planning 油 Those 油who 油teach, 油do 油(in 油the 油classroom 油and 油in 油their 油spare 油<me). 油
- 40. Strategic 油Communications 油Planning: 油 油 Amigos 油Cantina 油 The 油project 油 The 油challenge 油 狸 SCP 油development 油 狸 Special 油Event 油 油 狸 Day-足to-足day 油opera<ons 油 狸 Outdated 油communica<ons 油 狸 Underused 油social 油media 油 狸 Web 油1.0 油 狸 Music 油focused 油 狸 Minimal 油budget 油 狸 Skep<cal 油clients 油
- 41. Amigos 油Cantina 油 Recommenda<ons 油 狸 Ar<culate 油themes 油and 油messages 油 狸 Music 油AND 油food 油 狸 Renew 油web 油presence 油 狸 In-足house 油content 油and 油SM 油management 油 狸 Expand 油use 油of 油SM 油to 油build 油restaurant 油 pro鍖le 油 狸 U<lize 油employees 油to 油build 油brand 油 awareness 油 Results 油 狸 Sold 油out 油25th 油Anniversary 油events 油 狸 Consolidated 油visual 油iden<ty 油 狸 Updated, 油interac<ve 油web 油site 油 狸 In-足house 油web 油and 油SM 油content 油 management 油 狸 Planet 油S 油nominee, 油Best 油TwiEer 油 Feed, 油2015 油
- 42. Strategic 油Communications 油Planning 油 狸 COMM 油300: 油Advanced 油Business 油Communica<ons 油 狸 Student 油projects 油 狸 Strategic 油Communica<ons 油Plan 油 狸 Real-足world 油clients, 油real-足world 油challenges 油 狸 SMART 油goals 油
- 43. COMM 油300: 油 油 150+ 油Strategic 油Communications 油Plans 油 狸 Gabriel 油Dumont 油Ins<tute 油 狸 Amigos 油Can<na 油 狸 Recess 油Guardians 油 狸 City 油of 油Saskatoon 油Leisure 油Service 油 狸 Gwenna 油Moss 油Centre/University 油 Learning 油Centre 油 狸 Foam 油Lake 油Credit 油Union 油 狸 McNally 油Robinson 油 狸 Saskatoon 油Community 油Clinic 油 Selected 油clients: 油
- 44. COMM 油300: 油Sample 油work 油
- 45. 狸 油 Workshops 油 油 Those 油who 油can 油teach, 油teach. 油
- 46. City 油of 油Saskatoon 油 油 狸 Workshop: 油Social 油Media 油for 油 Community 油Associa<ons, 油 November 油2014 油 狸 Introduc<on 油to 油social 油 media 油 狸 Basic 油social 油media 油tools 油 and 油rules 油 狸 Social 油media 油strategy 油 exercise 油
- 48. Workshop: 油Grammargeddon! 油 狸 Innova<on 油Place 油 Management 油Seminar 油 狸 IABC 油(Saskatoon) 油Lunch 油& 油 Learn 油
- 50. Workshop: 油E鍖ective 油Communications 油 狸 Canadian 油Society 油of 油 Chemical 油Engineers 油
- 51. Workshop: 油Reputation 油Management 油 狸 SIGA 油Execu<ve 油and 油Regional 油 Managers. 油
- 53. 狸 油 Additional 油Work 油 Those 油who 油can 油. 油. 油. 油
- 54. Pro 油bono 油work: 油Summer 油Shakespeare 油 The 油project 油 狸 Western 油University, 油 Summer 油Shakespeare 油 The 油challenge 油 狸 Outdoor 油Shakespeare 油in 油 Stra%ords 油backyard 油 狸 Low 油budgets 油 狸 Limited 油awareness 油
- 55. Summer 油Shakespeare 油 Richard 油III 油 狸 Ever 油wonder 油why 油there 油 wasnt 油a 油Richard 油IV? 油 狸 Homicide. 油Fratricide. 油 Regicide. 油Gemng 油to 油the 油top 油 can 油be 油murder. 油 狸 Think 油you 油know 油 Shakespeare? 油You 油dont 油 know 油Dick. 油 Romeo 油and 油Juliet 油 狸 Think 油you 油have 油in-足law 油 problems? 油 狸 Live 油fast. 油Die 油young. 油Leave 油 a 油preEy 油corpse. 油 狸 Love. 油Sex. 油Death. 油What 油 more 油do 油you 油want? 油
- 56. Summer 油Shakespeare: 油Solutions 油 狸 Posters 油 狸 Intensive 油focus 油on 油campus 油and 油youth 油 communi<es 油 狸 Internet 油presence 油 狸 Promo<on 油 狸 Communica<ons 油 狸 Ticket 油sales 油 狸 Media 油engagement 油
- 57. Summer 油Shakespeare: 油Results 油 狸 Improved 油media 油pro鍖le 油 狸 Unprecedented 油advance 油sales 油 狸 Sold-足out 油runs! 油
- 58. Additional 油copywriting 油 狸 Educa<onal 油and 油promo<onal 油materials 油 狸 Neptune 油Theatre 油 狸 Persephone 油Theatre 油 狸 The 油Grand 油Theatre 油 狸 Summer 油Shakespeare, 油Western 油University 油 狸 Division 油of 油Audio 油Visual 油Services, 油U 油of 油 Saskatchewan 油
- 59. Other 油writing 油 狸 The 油Star 油Phoenix 油 狸 Weekly 油columnist 油 狸 The 油Green 油and 油White 油 狸 Quarterly 油columnist 油
- 60. 狸 油 Those 油who 油teach, 油upgrade. 油 Cer<鍖cate, 油SCM: 油Ithaca 油College 油projects 油
- 61. Those 油who 油teach, 油upgrade. 油 狸 Cer<鍖cate, 油Strategic 油Communica<ons 油Management 油(Ithaca 油 College, 油2013) 油 狸 Courses: 油 狸 Social 油Media 油Management 油 狸 Communica<ons 油Systems 油 狸 Crisis 油Communica<ons 油 狸 Values 油Communica<ons 油 狸 Needs 油Iden<鍖ca<on 油and 油Analysis 油 狸 Cross-足cultural 油Communica<ons 油
- 62. Ithaca 油Project: 油InformUS 油 Challenge: 油 油 Uncoordinated 油use 油of 油 油 social 油media 油for 油informa<on 油 distribu<on 油to 油USask 油 stakeholders. 油
- 63. InformUS: 油Social 油Media 油for 油Community 油 Engagement 油 Proposed 油solu<on: 油 油Use 油exis<ng 油pla%orms 油to 油coordinate 油 油 informa<on 油鍖ow, 油facilitate 油two-足 油 way 油communica<on, 油and 油build 油stakeholder 油 engagement. 油
- 64. Ithaca 油Project: 油FB 油@ 油USask 油 The 油challenge: 油 油 USasks 油under-足 油 performing 油Facebook 油account 油 Goal: 油 油 Increase 油student 油FB 油 油 engagement 油
- 66. FB 油@ 油USask: 油Recommendations 油 油The 油solu<on: 油 狸 Use 油FB 油as 油informa<on 油channel 油(service 油outages) 油 狸 Facilitate 油advice, 油concern 油sharing: 油study, 油life 油 狸 Respond 油promptly, 油meaningfully, 油personally 油 狸 O鍖er 油opportuni<es 油for 油user-足generated 油content 油 狸 Integrate 油content 油within 油main 油web 油site: 油FAQs, 油advice 油 (Registra<on, 油books, 油aEendance) 油 狸 Target 油frequency: 油> 油2x 油per 油week 油
- 67. 狸 油 Additional 油work 油 Those 油who 油can 油. 油. 油. 油
- 68. Public 油and 油media 油appearances 油 狸 BeEy 油Ann 油Heggie 油Womentorship 油Program 油 狸 Global 油Television, 油Saskatoon 油 狸 CFQC 油Television 油 狸 CBC 油Radio 油
- 69. Those 油who 油can 油. 油. 油. 油. 油 狸 Susan 油McDonald 油 狸 susan.mcdonald@usask.ca 油 狸 (306) 油381-足5281 油