SUSL - Services Marketing Presentation
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The document summarizes a group project on servicescape done by 6 members. It discusses the strategic roles of servicescape like packaging, facilitating, socializing and differentiation. It provides examples of these roles using 3 case studies - Boulder Garden, 98 Acres and Saman Villas resorts. The servicescapes of the exterior, interior and entrances of these 3 resorts are elaborated.
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SUSL - Services Marketing Presentation
- 1. Group No 01
- 3. About Us.. Boulder Garden 98 Acres Saman Villas Exterior & Intetrior Types of Servicescape Strategic Roles of Servicescape Package Socializer Facilitator Differentiator
- 4. Exterior
- 5. Interior
- 6. Types of Servicescape Servicescape usage Elaborate Lean Self service Interpersonal services Remote services Hotel Industry Servicescape Complexity
- 10. Visual things
- 11. Dress code