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Is our water future
sustainable?
Jeff Fulgham
Banyan Water
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Water crisis??
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40 billion
5.3 billion
1.1 billion
Source: Blue Planet Run, Smolan, Erwitt
1.8 million
Water risk: US approaching a crisis?
Jeff Fulgham, Banyan Water - Sustainable Landscape Conference, San Diego March 2013
Jeff Fulgham, Banyan Water - Sustainable Landscape Conference, San Diego March 2013
Jeff Fulgham, Banyan Water - Sustainable Landscape Conference, San Diego March 2013
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Jeff Fulgham, Banyan Water - Sustainable Landscape Conference, San Diego March 2013
Jeff Fulgham, Banyan Water - Sustainable Landscape Conference, San Diego March 2013
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In the 20th century
the worlds population
tripled
The use of water
grew 6X
By mid-century there
will be an additional
3 billion people
Most will be born in
countries already
experiencing
water shortages
Jeff Fulgham, Banyan Water - Sustainable Landscape Conference, San Diego March 2013
Jeff Fulgham, Banyan Water - Sustainable Landscape Conference, San Diego March 2013
Jeff Fulgham, Banyan Water - Sustainable Landscape Conference, San Diego March 2013
Jeff Fulgham, Banyan Water - Sustainable Landscape Conference, San Diego March 2013
Assuring sustainable quantity
Improving water quality
Reducing energyconsumption
Global water challenges
Can we change the outcome?
Assuring sustainable quantity
Improving water quality
Reducing energyconsumption
Global water challenges
Can we change the outcome?
Quantity
0
1,000
2,000
3,000
4,000
5,000
6,000
2010
4,500
km3/yr
Global water withdrawals
2020
5,800
Gap
Global Demand >>> Supply
Available
supply
 but water is a local issue
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Where is the water going?
US water demand
Billion Acre Feet per year
49%
34%
12%
5%
Agriculture
192B AF/yr
Municipal
54B AF/yr
Industry
25B AF/yr
Thermoelectric
225B AF/yr
Source: USGS 2005 estimated use of water in the US
US Total
460B AF/yr
Assuring sustainable quantity
Improving water quality
Reducing energyconsumption
Global water challenges
Can we change the outcome?
Quality
TDS
TSS
Hg
Se
As PN
Assuring sustainable quantity
Improving water quality
Reducing energyconsumption
Global water challenges
Can we change the outcome?
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Energy
Unconventional
GasOil Sands MiningPower production
Energy production is thirsty!
2009
2030
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46
47
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Alternate energy sources 
carbon-water tradeoff?
Top environmental challenge: water risk
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Environmental issues by rank*
1. Water pollution
2. Fresh water shortages
3. Depletion of natural resources
4. Air pollution
5. Loss of animal/plant species
6. Climate change/global warming
7. Automobile emissions
Planning for, and abating, risks associated with water is
our number one priority  Dan Bena, PepsiCo
What scares me is that we are not considering long-term
water risks  Elizabeth Stokes, AkzoNobel
Water is our biggest cost and risk factor in developing
new gas projects  Sandra Stash, Talisman
Nestl辿's competitive advantage is our ability to evaluate
water risk and assure it does not become a business risk 
Peter Brabeck, Nestl辿
* Circle of Blue/GlobeScan survey of 15,000 adults in 15 focused countries
Water risk factors
Regulatory risks
Water rights
Tariffs
Discharge
options
Stringent
regulations
Alternate
use
Waste
disposal
Permitting
Emerging
pollutants
Physical/Operational risks
Availability
Quality
Demand
Access/
Allocations
Efficiency
Knowledge
gaps
Outage
impacts
Shift from
air to water
Reputational/Social risks
Brand
impact
Media
sensitivity
Supply chain
Compliance
violations
Employee
impact
Long-term
fate
Financial risks
Direct costs
Indirect
costs
Energy costs
Water
pricing
Bond rating
Waste
treatment
Next best
alternative
Incentives
What can we do?
#1: Right source, right use
Water Quality Demand
Seawater WellBrackish Wastewater Surface
Food Industry Life
Source Water Quality
Alternate source water
Municipal Reuse Distributed WWTP Sewer Mining
#2: Conserve first
Conservation?Creation?
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"Drought in TX is boosting water
prices and competition between
agricultural and energy interests
over the commodity.
- Business Week
TX cities are scouring the region
for their next water supply."
- Scripps
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Technology available today could 
 Reduce commercial irrigation usage by 65%
 Conserve 6.4 km3 or 1.7 trillion gallons
 Free up 10% of total municipal supply in US
 Save >$7B in water expense
Conservation pays 
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MULTIFAMILY
75% reduction
47 MM gal/yr
$400k/yr net savings
20 mo. payback
COMMERCIAL
71% reduction
12 MM gal/yr
$70k/yr net savings
17 mo. payback
PARKS
41% reduction
156 MM gal/yr
$170k/yr net savings
Zero capital invest.
SPORTS
56% reduction
13 MM gal/yr
$40k/yr net savings
Zero capital invest.
#3: Align
incentives for
conservation
#4: Fix our leaky pipes
#5: Implement smarter technologies
#6: Pay for value receivedRenewablewaterresourcespercapita
Total water + wastewater cost per m3
High scarcity, low cost  where is
the motivation to conserve?
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#7: Embrace
alternate sources
Rainwater
ReuseDesalination
#8: Design for conservation
#9 Water stewardship
 Conserve
 Make water a priority
 Leverage experts
 Understand the true costs
#10: Dont wait for a crisis
We never know the worth of
water till the well is dry.
~Thomas Fuller
Jeff@banyanwater.com
Twitter: @H2OSustain

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Jeff Fulgham, Banyan Water - Sustainable Landscape Conference, San Diego March 2013