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Sven carlson

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Thomas Thorn
Thomas Thorn

Sven Carlson discusses several acknowledged "facts" regarding music videos, including that they communicate the messages of songs through visual stimuli and originate from underground culture. Carlson also describes different categories of music videos, such as performance clips that mainly show the artist singing/dancing, and conceptual clips that show something more artistic. Finally, Carlson states that music video artists can embody modern mythic roles like the commercial exhibitionist, televised bard, or electronic shaman.

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Sven Carlson Acknowledged Facts regarding the music video industry: Music videos are there to communicate the messages of the song through visual stimuli (whether this actually happens is debateable, but is subjective) A form of low-brow art culture also known as pop surrealism. Originates from the underground often humorous/sarcastic The reception that the music video receives depends on the audience that watches it. E.g. Some may regard it as art whilst others may think it is trash, etc.
Dissection of music videos Often things are classed as opposites e.g. Good/Bad Beautiful/Ugly Artistic & Creative/Boring Carlson stated these opposites are then split into two categories Performance Clips Conceptual Clips when a video mostly when a video shows something else shows the artist singing/dancing (often with artistic ambitions)
Modern mythic embodiment Carlson then took this a step further, and said that the music video artist is seen as embodying one, or a combination of "modern mythic characters or forces" of which there are three general: Commercial Exhibitionist: No longer an artist, but a monger of her own body image selling everything to be in the spotlight Televised Bard: Storyteller who uses on screen images rather than personal ones. The Electronic Shaman: Embodies various roles. Guide/ wizard who takes you on a spiritual journey. http://www.zx.nu/musicvideo/musicvideo.pdf
Audio visual analysis Music, lyrics and image combined create meaning for an audience Images are bound to the song through beat to make sense (e.g. if there footstep sound within the track, an image of a person walking will be used to accompany it) Lyrics can be emphasised through use of image an important image can be visually interpreted.
Visual music styles: A Standard clip Performance Clip: The artist performing the song usually in a concert setting. Narrative Clip: The story of the song being told Experimental Visual Narration (Art Clip): Usually an abstract clip in the music video http://www.youtube.com/watch?v=fJ9rUzIMcZQ

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Sven carlson

  • 1. Sven Carlson Acknowledged Facts regarding the music video industry: Music videos are there to communicate the messages of the song through visual stimuli (whether this actually happens is debateable, but is subjective) A form of low-brow art culture also known as pop surrealism. Originates from the underground often humorous/sarcastic The reception that the music video receives depends on the audience that watches it. E.g. Some may regard it as art whilst others may think it is trash, etc.
  • 2. Dissection of music videos Often things are classed as opposites e.g. Good/Bad Beautiful/Ugly Artistic & Creative/Boring Carlson stated these opposites are then split into two categories Performance Clips Conceptual Clips when a video mostly when a video shows something else shows the artist singing/dancing (often with artistic ambitions)
  • 3. Modern mythic embodiment Carlson then took this a step further, and said that the music video artist is seen as embodying one, or a combination of "modern mythic characters or forces" of which there are three general: Commercial Exhibitionist: No longer an artist, but a monger of her own body image selling everything to be in the spotlight Televised Bard: Storyteller who uses on screen images rather than personal ones. The Electronic Shaman: Embodies various roles. Guide/ wizard who takes you on a spiritual journey. http://www.zx.nu/musicvideo/musicvideo.pdf
  • 4. Audio visual analysis Music, lyrics and image combined create meaning for an audience Images are bound to the song through beat to make sense (e.g. if there footstep sound within the track, an image of a person walking will be used to accompany it) Lyrics can be emphasised through use of image an important image can be visually interpreted.
  • 5. Visual music styles: A Standard clip Performance Clip: The artist performing the song usually in a concert setting. Narrative Clip: The story of the song being told Experimental Visual Narration (Art Clip): Usually an abstract clip in the music video http://www.youtube.com/watch?v=fJ9rUzIMcZQ