This document summarizes a business plan for a website called www.swapurbooks.us that allows college students to swap used textbooks online for free or a $5 fee. The site aims to provide students with affordable access to required textbooks by creating a marketplace to trade used books. It plans to target college students, book lovers, and book collectors. The startup costs are estimated at $11,665 and it projects breaking even on costs within 16 months of launch by facilitating 500 book swaps per month and engaging in various online promotion strategies.
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Swapurbooks.Us Final
1. My
Website
www.swapurbooks.us
I believe in the free
market, competition, and
entrepreneurship.
President Barack Obama
The Audacity of Hope
2. Snapshot
Website: www.swapurbooks.us
Mission : To provide students access to
millions of books for free.
Vision: We help students to get books online
by swapping used books.
The Need: Expensive College Textbooks
Free
Membership:
Swap Cost : $5
3. Did you know?
of college students use the Internet
64% of college students
Buy books online
5. Market size
15.8 million college students
Swap books anywhere in America
6. How does it work?
Register FREE
List your books in your Wishlist
account
Search books and find users
Request for
On confirmation, Print cover label
online with Order number.
Enclose book in a UPS envelope with
the cover label.
UPS Drop box
Swapurbook.us will ensure the
physical transfer occurs within 3-4
working days.
7. Start Up Cost$11665
Domain name registration $15
License Cost $1,000
Software expense $800
GeoTrust True Site Certificate $100
VeriSign Certificate $2,000
Search Engine Registration $100
UPS Security Deposit $5,000
Beta Launch Promotions $500
Computer (2) $1,500
Programming & Site Development $500
Legal Fees $150
8. Operations
st
1 year
$12000
UPS Warehouse Rental:
Advertisement& marketing: $800
Hosting Expenses: $600
Staffing:
$12000
$25,400
9. Technical Expert and Web designer
Salary: $12,000
Financial management &
CEO
Marketing and sales
11. Digg
Promotion
Blog
Internet
College Representatives
Fliers/Brochures
Twitter
College/High School
newspapers
Registration with all the Reddit
major search engine
Links on related web sites
My Space
Facebook
12. Why are we better than
our Competition?
Secure Transaction
www.Swaptree.com
Customer Data
www.Bookmooch.com
www.paperswap.com
Guaranteed Swap