This document discusses Sway, an online survey platform that allows users to collect feedback through their mobile app and website partners. Sway aims to modernize data collection by embedding survey icons into various apps and websites to gain responses from millions of people around the world using their smartphones. Sway's approach is seen as more effective than traditional survey methods by targeting specific demographics and offering incentives like gamification to improve response rates and data quality.
2. SWAY IS AN ONLINE SURVEY PLATFORM WITH A
MODERN TWIST TO CAPTURING FEEDBACK.
NOW HAVE ACCESS TO MILLIONS OF PEOPLE
LOCATED AROUND THE WORLD THROUGH SWAYS
MOBILE APP AND WEBSITE PARTNERS.
HERE'S WHY SWAY IS THE WAY OF THE FUTURE.
3. QUICK STATISTICS
35%
93%
60%
52% 48%7 095 476 818
EARTH POPULATION
LIVE IN A CITY
HAVE INTERNET
HAVE MOBILE CARIRER
IOS ANDROID
LIVE IN A VILLAGE
INTERNET USERS
SMARTPHONE USERS
IOS & ANDROID APP DOWNLOADS
2 484 915 152
6 572 950 124
125 027 950 124
FEB2015
/ SOURCE: GLOBALWEBINDEX
40%
6. MOST REGIONS ALREADY HAVE A HIGH PERCENTAGE OF SMARTPHONE
TECHNOLOGY USAGE
151%
CENTRAL
& EA STERN
EUROPE
WESTERN
EUROPE
90%
CENTRAL
ASIA
92%
109%
EAST
ASIA
SOUTHEAST
ASIA
72%
SOUTH
ASIA
124%
SOUTH
AMERICA
89%
101%
CENTRAL
AMERICA
NORTH
AMERICA
112%
129%
MIDDLE
EAST
67%
AFRICA
94%
OCEANIA
7. IN 2013 1.5 BILLION PEOPLE WORLDWIDE WERE ACCESSING MOBILE INTERNET
127M
CENTRAL
& EASTERN
EUROPE
WESTERN
EUROPE
18M
CENTRAL
ASIA
444M
112M
EAST
ASIA
SOUTHEAST
ASIA
61M
SOUTH
ASIA
93M
SOUTH
AMERICA
15M
252M
CENTRAL
AMERICA
NORTH
AMERICA
37M
228M
MIDDLE
EAST
83M
AFRICA
24M
OCEANIA
9. THINK CONSUMERS CAN REMEMBER ALL OF THE
SURVEY APPS THEY HAVE USED ON THEIR SMARTPHONE?
THINK CONSUMERS CAN REMEMBER ALL OF THE
SURVEY APPS THEY HAVE USED ON THEIR SMARTPHONE?
10. EVERY MAJOR SAMPLE COMPANY
HAS ITS OWN SURVEY APP
MILLIONS OF PEOPLE AROUND THE WORLD
RESPOND TO SURVEYS USING MOBILE DEVICES
11. DON'T LET YOUR
DATA BE DETERMINED BY
PROFESSIONAL SURVEY
TAKERS. THINK BIGGER
THAN TRADITIONAL
SAMPLE METHODS.
LET YOUR QUESTIONS
BE ANSWERED HONESTLY.
18. OUR NETWORK REACHES:
40% 60%
AGE BREAKDOWN:
POPULAR CATEGORIES INCLUDE:
Games & Entertainment
Music
Social Networking
Technology
DISTRIBUTION
13-17 18-34 35-54 55+
5% 30% 60% 5%