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Social Media Baby Steps

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Susan Schauer John
Susan Schauer John

The document provides guidance on setting up and planning a social media marketing strategy for a business, including establishing goals and measuring results, creating social media profiles on platforms like Facebook, LinkedIn, and Twitter, and developing a content plan to engage target audiences and drive traffic to the company website to increase sales. It was written by Susan Schauer John, the creator of Spider Web Connections, a social media marketing firm.

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We Make Social Simple TM For Your Business
Getting Started with Social Media Marketing
AUTHOR: Susan Schauer John Susan is the media marketing creator of Spider Web Connections. Follow her on Twitter @SpiderwebConnec!
Social Media Baby Steps
Basics: 1. Dont take yourself too seriously. Social marketing is about being social. You need a good personality to make your brand likeable. 2. Design great content and solid offers or calls to action. 3. Getting your content shared peer-to- peer is the ultimate goal of social marketing it translates into sales.
SET UP: First be sure your company has the following: 1. Clear goals for social marketing: be specific. Define marketing priorities and strategy. Sit down with your marketing team and get it on paper so everyone can participate and know the plan. Then meet regularly to revise and update the plan. 2. Be sure your website is primed and ready for social media engagement. 3. Commit resources to social media marketing. Consider these costs as carefully and thoroughly as you would any advertising campaign. 4. Produce enough quality content to keep the conversations going. Including blog posts, Facebook posts, LinkedIn updates and video.
PLAN: Answer the following questions: 1. Who are we targeting with social marketing? 1. Age 2. Sex 3. Income Level 4. Values or Interests Develop a buyer persona: a fictional character that represents your target group.
A Sample Meal Plan:
BEGIN: The Bread and Butter
Website. Facebook Company Page. LinkedIn Company Page. Google + Twitter Feed
ADDING: The Sides
Pinterest. Instagram. Blogging. Bookmarking: Reddit and StumbleUpon Podcasting.
FINISHING UP: Milk and Cookies
Measure: SEO ROI
SEO 1. Check all your company info on: Yext Merchant Circle White Pages Yellow Pages Google Maps Etc. 2. Check with your Web Master: Grade your website. How many visits last month? How long did they stay? What pages did they look at? Where else are we mentioned? How many came from our social media channels? Etc.
ROI There are ways to measure: Engagement Followers Comments Site visits Name references/Brand mention Increased sales Social activity Referring traffic
Social Media Baby Steps
Whos watching your analytics?
Social Media Baby Steps
AUTHOR: Susan Schauer John Susan is the media marketing creator of Spider Web Connections. Follow her on Twitter @SpiderwebConnec!
References: David Gowel, is one of the leading experts on LinkedIn and its place in social media today. He has written: The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn. A terrific book about the new form of marketing for business. Jay Baer and Amber Naslund have written a terrific book called: The Now Revolution. It captures completely the new face of marketing for businesses. http://www.convinceandconvert.com/ Gwen Moran is the author of the article: 6 Ways Small Business Owners Should Use LinkedIn. Available on: http://www.nextavenue.org/blog/ There are a number of great social media newsletters available for free that I read regularly and highly recommend. Each has contributed to my education and writings. They include: http://www.socialmediaexaminer.com/ http://maximizesocialmedia.com/ http://www.toprankblog.com/ http://www.bizsugar.com/ https://www.facebook.com/business/build
They will never be gone!! Call us today: 410-253-9131 www.facebook.com/pages/SpiderWebConnecti ons/ http://pinterest.com/sfschauer/spider-web- connections/ http://www.linkedin.com/in/spiderwebconnecti ons www. SpiderWebConnections.com

More Related Content

Social Media Baby Steps

  • 1. We Make Social Simple TM For Your Business
  • 2. Getting Started with Social Media Marketing
  • 3. AUTHOR: Susan Schauer John Susan is the media marketing creator of Spider Web Connections. Follow her on Twitter @SpiderwebConnec!
  • 5. Basics: 1. Dont take yourself too seriously. Social marketing is about being social. You need a good personality to make your brand likeable. 2. Design great content and solid offers or calls to action. 3. Getting your content shared peer-to- peer is the ultimate goal of social marketing it translates into sales.
  • 6. SET UP: First be sure your company has the following: 1. Clear goals for social marketing: be specific. Define marketing priorities and strategy. Sit down with your marketing team and get it on paper so everyone can participate and know the plan. Then meet regularly to revise and update the plan. 2. Be sure your website is primed and ready for social media engagement. 3. Commit resources to social media marketing. Consider these costs as carefully and thoroughly as you would any advertising campaign. 4. Produce enough quality content to keep the conversations going. Including blog posts, Facebook posts, LinkedIn updates and video.
  • 7. PLAN: Answer the following questions: 1. Who are we targeting with social marketing? 1. Age 2. Sex 3. Income Level 4. Values or Interests Develop a buyer persona: a fictional character that represents your target group.
  • 9. BEGIN: The Bread and Butter
  • 10. Website. Facebook Company Page. LinkedIn Company Page. Google + Twitter Feed
  • 13. FINISHING UP: Milk and Cookies
  • 15. SEO 1. Check all your company info on: Yext Merchant Circle White Pages Yellow Pages Google Maps Etc. 2. Check with your Web Master: Grade your website. How many visits last month? How long did they stay? What pages did they look at? Where else are we mentioned? How many came from our social media channels? Etc.
  • 16. ROI There are ways to measure: Engagement Followers Comments Site visits Name references/Brand mention Increased sales Social activity Referring traffic
  • 18. Whos watching your analytics?
  • 20. AUTHOR: Susan Schauer John Susan is the media marketing creator of Spider Web Connections. Follow her on Twitter @SpiderwebConnec!
  • 21. References: David Gowel, is one of the leading experts on LinkedIn and its place in social media today. He has written: The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn. A terrific book about the new form of marketing for business. Jay Baer and Amber Naslund have written a terrific book called: The Now Revolution. It captures completely the new face of marketing for businesses. http://www.convinceandconvert.com/ Gwen Moran is the author of the article: 6 Ways Small Business Owners Should Use LinkedIn. Available on: http://www.nextavenue.org/blog/ There are a number of great social media newsletters available for free that I read regularly and highly recommend. Each has contributed to my education and writings. They include: http://www.socialmediaexaminer.com/ http://maximizesocialmedia.com/ http://www.toprankblog.com/ http://www.bizsugar.com/ https://www.facebook.com/business/build
  • 22. They will never be gone!! Call us today: 410-253-9131 www.facebook.com/pages/SpiderWebConnecti ons/ http://pinterest.com/sfschauer/spider-web- connections/ http://www.linkedin.com/in/spiderwebconnecti ons www. SpiderWebConnections.com