Sweden presentation by Rien Sibarani
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The document presents a marketing plan for a new computerized wall oven produced by Fiskm?s Inc. for the Swedish market. It discusses background information on Sweden, target market psychographics and demographics, product features and benefits including voice control and app access. It then outlines the marketing entry strategy of manufacturing in China and distributing via sea transport. Finally, it proposes promotion through IKEA, newspapers, TV shows and online; and distribution both offline through Swedish retailers and agents and online through Swedish websites.
Sweden presentation by Rien Sibarani
- 1. COMPUTERIZED WALL OVEN Fiskm?s Inc PRESENTED BY: Asako Kioka Rien Zubaedah Yetunde Akinkugbe
- 2. 01 Presentation Agenda Background Product Features and Benefits Marketing Enter Strategy Distribution Promotion Forecasting Conclusion PRESENTED BY: Asako Kioka Rien Zubaedah Yetunde Akinkugbe
- 3. 02 About Sweden North Europe Population: 9,103,788 GDP $38,900 sweden Literacy Urbanization Rate:99% 7.944.111 PRESENTED BY: Asako Kioka Rien Zubaedah Yetunde Akinkugbe
- 4. 03 Psychography DESIRES ? High Masculinity Rate NEEDS ? Cook Trend TRIGGER SENSE ? Quality ? Eco Friendly ? Innovation PRESENTED BY: Asako Kioka Rien Zubaedah Yetunde Akinkugbe
- 5. 04 Target Market PRESENTED BY: Asako Kioka Rien Zubaedah Yetunde Akinkugbe
- 6. 05 Product What Makes Our Product Different? High Technology Eco-Friendly 5 Years Warranty PRESENTED BY: Asako Kioka Rien Zubaedah Yetunde Akinkugbe
- 7. 06 Features and Benefits Multiple burners & Voice-activated Dinner Time Multiple temperature appliance Control ranges Save time to cook helpful for disabilities Full access to Oven multiple foods at the and seniors from Iphone same time application. PRESENTED BY: Asako Kioka Rien Zubaedah Yetunde Akinkugbe
- 8. 07 Market Entry Built in China Export Distribute ? Retailers Via Sea Transport ? Agent ? Brokers ? Sweden rank 14th the ease of doing business with (Canada rank 13th ) ? Sweden is EU Nation = Higher tax. ? Less Risk ? Distributors Paid by Commisions PRESENTED BY: Asako Kioka Rien Zubaedah Yetunde Akinkugbe
- 9. 08 PROMOTION IDEA IKEA Newspaper Magazine Culinary TV shows Press Realease Commercial Internet ADS PRESENTED BY: Asako Kioka Rien Zubaedah Yetunde Akinkugbe
- 10. 09 Distribution Channels Offline Distributors: ? Chef2Chef HB ? Restorama Scadinavia AB ? Gasell Sweden AB Online Distributors : ? www.webhallen. Com ? www.komplett.se ? Amazon.co.uk PRESENTED BY: Asako Kioka Rien Zubaedah Yetunde Akinkugbe
- 11. Tack s? mycket Thank You PRESENTED BY: Asako Kioka Rien Zubaedah Yetunde Akinkugbe