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Swedish coffee market
- 1. Swedish coffee marketJanuary 2006<br />Abstract: 油油油油 Are multinationals exploiting their market power in national coffee markets by keeping consumer prices too high and thereby limiting demand for imports of coffee beans? The purpose of this study is to address this issue by testing if there is market power on the Swedish market for roasted coffee. The market structure is typical of many consumer markets for coffee, with four very large roasting companies, two of which are multinationals, plus many small ones. To analyze the degree of market power, an oligopoly model is estimated using market time series data. The econometric approach is to first test for long-run relationships between the variables with cointegration analysis and then to estimate a system of equations for demand and pricing behavior. Our key finding is that there is evidence of some market power in the short run but none in the long run.<br />Soft Drinks<br />This product group includes carbonated beverages, both clear and cloudy; noncarbonated or \" still\" products such as squash and cordials usually concentrated and requiring dilution by the consumer; specialties such as ginger beer, root beer; and the various cola products and \" crystal\" beverages which are in powder form requiring reconstitution with water. <br />Flavourings for such a diverse product group must (a) impart the characteristic profile implied by the name; (b) be technologically compatible; (c) be stable to heat, light, acids and preservatives, particularly sulfur dioxide; (d) impart the correct physical appearance to the end product; (e) be free from spoilage organisms aFruit and berry juices are widely used as flavour bases for soft drinks and most of these are concentrated by the removal of water under vacuum to give a commercial product which is between four and six times stronger than the original juice. The flavour value of these concentrates depends not only on the degree of concentration but on the precise processing conditions used in their manufacture. From an application point of view, fruit products may be offered in sealed containers which have been pasteurized, in which case the whole contents must be used once the container has been opened, or they may be in multidose containers, the contents of which contain a permitted preservative, usually sodium benzoate. All fruit-based flavourings are best stored under refrigeration or in a cold store.<br />Finished soft drinks have a specific gravity of about 1.05, whereas, the flavourings usually contain essential oils having a gravity of less than 1.00. To achieve a stable suspension on dilution it is necessary to \" weight\" the flavouring components. Formerly this was done by the use of a much heavier brominated vegetable oil but the use of this and other weighting agents (e.g., ester gum) is now restricted by legislation which varies considerably between countries. Flavouring manufacturers have attempted to overcome the problems of \" ringing\" in various ways and can best advise on the optimum usage of their flavouring emulsions.<br />Crystal beverages offer few problems in flavour application. They fall into two broad categories: (i) high quality products made from spraydried fruit and (ii) cheaper, lower quality products, based on imitation flavourings. A typical formulation contains sugar (62%), dextrose (24%), citric acid (7.5%), sodium citrate (1%), ascorbic acid (0.2%) together with a dry flavouring and an appropriate colourant (Heath 1978). The use of encapsulated flavours is recommended as these give a long shelf life. Where a cloudy product is desired, a spray-dried vegetable oil may be incorporated into the above formulation at about 4%.<br />nd (f) comply with existing legislatio<br />Their application is, of course, dictated by the nature of the beverage as ready for drinking. Many flavouring materials are either insoluble or only very sparingly soluble in water, so that special techniques have to be employed to ensure a uniformly flavoured and stable product. Two widely used methods are the following: (a) They can be dissolved in a permitted solvent so that when added to the concentrated bottling syrup and ultimately diluted with water, they remain in solution. (b) They may be emulsified. Such flavourings are generally used to produce a cloud in a drink which would otherwise be clear.<br />Fruit and berry juices are widely used as flavour bases for soft drinks and most of these are concentrated by the removal of water under vacuum to give a commercial product which is between four and six times stronger than the original juice. The flavour value of these concentrates depends not only on the degree of concentration but on the precise processing conditions used in their manufacture. From an application point of view, fruit products may be offered in sealed containers which have been pasteurized, in which case the whole contents must be used once the container has been opened, or they may be in multidose containers, the contents of which contain a permitted preservative, usually sodium benzoate. All fruit-based flavourings are best stored under refrigeration or in a cold store.<br />Finished soft drinks have a specific gravity of about 1.05, whereas, the flavourings usually contain essential oils having a gravity of less than 1.00. To achieve a stable suspension on dilution it is necessary to \" weight\" the flavouring components. Formerly this was done by the use of a much heavier brominated vegetable oil but the use of this and other weighting agents (e.g., ester gum) is now restricted by legislation which varies considerably between countries. Flavouring manufacturers have attempted to overcome the problems of \" ringing\" in various ways and can best advise on the optimum usage of their flavouring emulsions.<br />Crystal beverages offer few problems in flavour application. They fall into two broad categories: (i) high quality products made from spraydried fruit and (ii) cheaper, lower quality products, based on imitation flavourings. A typical formulation contains sugar (62%), dextrose (24%), citric acid (7.5%), sodium citrate (1%), ascorbic acid (0.2%) together with a dry flavouring and an appropriate colourant (Heath 1978). The use of encapsulated flavours is recommended as these give a long shelf life. Where a cloudy product is desired, a spray-dried vegetable oil may be incorporated into the above formulation at about 4%.<br />