Sweet Dreams
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This document proposes opening a Croatian bakery and cafe called Sweet Dreams in Exeter, England. It would offer traditional Croatian sweets, cookies, cakes, ice cream, juices and coffee in a modern space. The target market is women ages 20-40 who want to try something traditional but presented in a modern way. If successful, the business could earn a 贈120,000 profit in its first year with revenues of 贈350,000 and expenditures of 贈230,000, employing 10 staff members.
Sweet Dreams
- 1. SWEET DREAMS Petra e邸erko Anamarija Luli SWEET DREAMS Sweet dreams comes from Croatia!
- 2. ≒ Croa5an tradi5on ≒ Everything sweet at one place ≒ Modern places with tradi5onal food for hang out or take a rest WHAT DOESNT EXETER HAVE?
- 3. ≒ Something new tradi5on and modern ≒ Best Croa5an sweet delicacies WHAT EXETER NEEDS?
- 4. ≒ Women in their 20s to 40s ≒ Women who dont have 5me to cook ≒ Women who want try something tradi5onal, modern and foreign TARGET MARKET?
- 5. COMPETITORS IN EXETER ≒ Pa5sserie Valerie, Co鍖ee # 1 and Starbucks ≒ They have high prices ≒ They serve breakfast, brunch, lunch, dinner and snacks ≒ Not fresh and organic supplies
- 6. ≒ Croa5an sweets ≒ Healthy ≒ Always fresh supplies UNIQUE SELLING POINT (USP)
- 7. ≒ We will sell Croa5an cookies, cakes, ice cream, fresh juices and co鍖ee ≒ Expenditures 贈230 000 ≒ Revenues 贈350 000 ≒ Gain 贈120 000 ≒ 10 sta鍖 HOW SWEET DREAMS WILL MAKE PROFIT?
- 8. ≒ Flyers every 3 months ≒ Sampling in centre of Exeter, in front of Sweet Dreams and on trade shows ≒ O鍖cal website, Facebook, Twi^er and Instragram ≒ Special o鍖ers for Facebook fans HOW TO LAUNCH?
- 10. ≒ Quality and freshness of the product ≒ Faithfulness to tradi5onal recipes with fresh and quality ingredients ≒ O鍖er cakes as they come out of your own kitchen ≒ In 5me of 5 years open 2 more shops in Exeter and London SUMMARY
- 11. Its 5me for something new and best Time for Sweet Dreams !!