SWG Model > BECOMING A LIFE INTEGRATED BRAND 2017
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The document discusses strategies for integrating a brand and its products into the types of content that target audiences will engage with, in order to move those audiences through the customer journey stages of strangers, visitors, leads, customers/clients, and promoters. It emphasizes aligning content and conversation strategies.
![SWG LLC 息2017 All Rights Reserved
BECOMINGALIFEINTEGRATED BRAND
07SWG LLC 息2017 All Rights Reserved
Integrate your products + brand into the content that your target
personas will pay attention to and engage with
[DEFINE] [MESSAGE] [ATTRACTION] [CONVERSION] [ACQUISITION] [LOYALTY+MAINTENANCE]
[STRANGERS] [VISITORS] [LEADS] [CUSTOMerS/CLIENTS] [PROMOTERS]
CONTENT+CONVERSATION Strategy ALIGNMENT >>>>>>](https://image.slidesharecdn.com/swgmodel-becomingalifeintegratedbrand2017-170221060310/85/SWG-Model-BECOMING-A-LIFE-INTEGRATED-BRAND-2017-1-320.jpg)
SWG Model > BECOMING A LIFE INTEGRATED BRAND 2017
- 1. SWG LLC 息2017 All Rights Reserved BECOMINGALIFEINTEGRATED BRAND 07SWG LLC 息2017 All Rights Reserved Integrate your products + brand into the content that your target personas will pay attention to and engage with [DEFINE] [MESSAGE] [ATTRACTION] [CONVERSION] [ACQUISITION] [LOYALTY+MAINTENANCE] [STRANGERS] [VISITORS] [LEADS] [CUSTOMerS/CLIENTS] [PROMOTERS] CONTENT+CONVERSATION Strategy ALIGNMENT >>>>>>