Switch 2010 - 5 Para a Meia-Noite / CROSSMEDIA SHOW
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- Social Web is like pizza - 1st crossmedia show in Portugal - 5 Para a Meia-Noite results www.rtp.pt/5meianoite
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Switch 2010 - 5 Para a Meia-Noite / CROSSMEDIA SHOW
- 1. from a 1hour talk-show to a 24h talk-show www.rtp.pt [email_address] SWiTCH10 5 Para a Meia-Noite/ CrossMedia Show May 2010
- 2. Well talk about: www.rtp.pt The Thinking Cap The Challenge The Idea The Format The Channels The Web The Results
- 4. 油
- 5. Cheap Easy access & everywhere Ready made, really fast Ready to eat Eat fast
- 6. 油
- 7. blogs
- 8. Cheap Easy access & everywhere Ready made, really fast Ready to eat Eat fast
- 9. 油
- 10. 油
- 11. The CHALLENGE
- 12. 油
- 13. Dare to do different, with the difference of doing it better.
- 14. Engage Engage Engage Engage Engage Engage Engage
- 15. The IDEA
- 16. 1h?
- 17. 24h!
- 18. How!?
- 19. the communication is the content
- 20. The FORMAT
- 22. Where When
- 23. Tv late-night monday to friday
- 24. Talk-Show
- 25. Show more on TV Talk more on the web
- 26. Dare to do different, with the difference of doing it better.
- 27. crossmedia
- 28. TV Monday to Friday 1 different host each day 1 new theme each week
- 29. 油
- 30. RADIO Saturday all hosts together
- 31. WEB 24/7 5 hosts + 1 production team: produce, communicate, promote, interact
- 32. Never the same Always something new No routine
- 33. The CHANNELS
- 34. CrossMedia? TV radio mobile Site / Blog Social Networks ...
- 36. crossmedia! Content TV Mobile Site / Blog Social Networks Radio
- 37. TV: Content TV Mobile Site / Blog Social Networks Radio
- 38. More!
- 39. Duration per Tv episode: 60 min.
- 40. webcam + live-chat 45 mins. before 15 minutes after
- 41. 1 2 3
- 43. The WEB
- 45. www.rtp.pt
- 47. Building the Web: Each show host + production team: + 1 blog 1 YouTube account 1 Sapo Videos account 1 twitter account 1 facebook account 1 qik account 1 Nokia N97 - videos & photos - social networks management - live video - mail web connection - 5GB/monthly
- 48. www.rtp.pt Building the Web:
- 49. x 6 www.rtp.pt
- 50. Building the WEB : www.rtp.pt
- 51. x 1
- 52. x 2
- 53. x 3
- 54. x 4
- 55. x 5
- 56. x 6
- 58. Feedback during the creative process & production: www.rtp.pt conception writing production Live! feedback / conventional channels + blogs, twitter, facebook, e-mail, ... 14 Nov. Univ.Cat坦lica / Lisboa
- 60. The communication is the content: www.rtp.pt
- 61. The RESULTS
- 62. Analyze, Optimize: www.rtp.pt daily tracking and monitoring with weekly reporting
- 63. Major achievments: www.rtp.pt greater interaction among the hosts and the audience long-tail effect active participation (helpers) mobilization (flash-mobs, groups, etc.) faster learning curve (season1)
- 64. TV: www.rtp.pt Avg.results: Rating: 1.1% Thousands: 105.200 Share: 9.7% (avg.of the channel was 4,7%) + doubled the channel in almost all targets Highest marks: Peaks of 20% share 200.000 viewers
- 65. www.rtp.pt Season 1 Season 2 TOTAL: So far, and counting Videos on the web: 油 YouTube Sapo TOTAL (views) Views 559.103 402.98 962.081 油 YouTube Sapo TOTAL (views) Views 2.434.899 715.582 油 3,150,481油油 YouTube Sapo TOTAL (views) Views 油 2,994,002油油 油油 1,118,560油油 油 4,112,562 油
- 66. Major achievments Live Videos : www.rtp.pt Short Creative Highly promoted Timing
- 67. www.rtp.pt 2 million pageviews N.尊1 Most visited blog on RTP during 2009 with only 4 months of the show live on Tv
- 68. Webcam: 75.000 viewers 600 daily avg. Strongest day 2300 viewers 油 LiveChat 27.000 users 300 daily/avg. 140.000 comments 23 mins avg. reading duration 83% more than 1 min. Major achievments Webcam + LiveChat :
- 69. www.rtp.pt 120.000 fans One of the largest Facebook groups in the country
- 71. www.rtp.pt
- 72. Analyze, Optimize - REWARD: www.rtp.pt each week, the host with the biggest web engagement had a prize:
- 73. thks ;) Ricardo Tom辿 / [email_address] www.rtp.pt