際際滷

際際滷Share a Scribd company logo

Swot

Download as DOCX, PDF
H
H L棚

McDonald's has several strengths such as being one of the best global brands in the world with operations in locations around the world serving culturally diverse foods. However, it also has some weaknesses like serving unhealthy food and high prices. Opportunities for McDonald's include expanding places for children, partnering locally, advancing technology, and growing social media marketing. Threats to the company are competitors, trends toward healthy eating, local fast food chains, lawsuits, economic risks, and cultural differences.

1 of 2
Download to read offline
Strength _ One of bestbrand inthe world _ Global operationinall overthe world _ Cultural diversity inthe foodthatare providedbasedonlocationonrestaurant _ Locationintheme park,airport, Wal-Mart storesandalong mostwell-traveledroads _ Partnershipwithbestbrands _ Ranks very high on the Fortune Magazine's food service companies that are most admired list _ Social responsibilities with charities Weakness _ Unhealthy food _ High price _ Menu is not diversity (not much different from KFC, Lotteria) _ High employee turnover _ Big network -> difficult to keep everything under control _ Mostly target children _ not use organic food Opportunity _ Places for the children in restaurants _ Connect with local partners _ Technological development ( Use technology to track inventory prevent spoilage food ...) _ Globalization ( ==> Oversee Mc Donald worldwide) _ Expansion of social media (Expansion of marketing (marketing power ) that brings MC Donald images to all the world ) _ Development of economy _ Home meal delivery trend (Taste and preferences of people : take away food . fast and conveniences) Threat _ Opponents (Competitors : KFC , Lotteria) _ Trend toward healthy eating (Healthy images and obesity epidemic concern) _ Local fast food chains
_ Lawsuit against McDonald _ Currency fluctuations _ Differences of culture _ Contamination risks (Ex: e-coli)

More Related Content

Swot

  • 1. Strength _ One of bestbrand inthe world _ Global operationinall overthe world _ Cultural diversity inthe foodthatare providedbasedonlocationonrestaurant _ Locationintheme park,airport, Wal-Mart storesandalong mostwell-traveledroads _ Partnershipwithbestbrands _ Ranks very high on the Fortune Magazine's food service companies that are most admired list _ Social responsibilities with charities Weakness _ Unhealthy food _ High price _ Menu is not diversity (not much different from KFC, Lotteria) _ High employee turnover _ Big network -> difficult to keep everything under control _ Mostly target children _ not use organic food Opportunity _ Places for the children in restaurants _ Connect with local partners _ Technological development ( Use technology to track inventory prevent spoilage food ...) _ Globalization ( ==> Oversee Mc Donald worldwide) _ Expansion of social media (Expansion of marketing (marketing power ) that brings MC Donald images to all the world ) _ Development of economy _ Home meal delivery trend (Taste and preferences of people : take away food . fast and conveniences) Threat _ Opponents (Competitors : KFC , Lotteria) _ Trend toward healthy eating (Healthy images and obesity epidemic concern) _ Local fast food chains
  • 2. _ Lawsuit against McDonald _ Currency fluctuations _ Differences of culture _ Contamination risks (Ex: e-coli)