Swot
Download as DOCX, PDF0 likes157 views
McDonald's has several strengths such as being one of the best global brands in the world with operations in locations around the world serving culturally diverse foods. However, it also has some weaknesses like serving unhealthy food and high prices. Opportunities for McDonald's include expanding places for children, partnering locally, advancing technology, and growing social media marketing. Threats to the company are competitors, trends toward healthy eating, local fast food chains, lawsuits, economic risks, and cultural differences.
1 of 2
Download to read offline
Recommended
soft drink
soft drinkAkshay As
油
COOL CANE is a 100 percent fruit juice that will be produced and marketed by McCFE Industries Ltd. It aims to be a leading producer of fruit juices through dedication to quality, hygiene, leadership and commitment to stakeholders. The document discusses Cool Cane's target markets, competitors, pricing and promotion strategies which include celebrity advertising, print media and social media to create awareness as a new entrant in the juice market.Les Legumes Moches, Case Study by The Azores
Les Legumes Moches, Case Study by The AzoresThe Azores
油
1. Intermarche, a French retailer, launched a campaign called "Les legumes moches" to promote "ugly" or misshapen produce and raise awareness about food waste.
2. The campaign was a success, with the entire stock of "ugly" produce selling out in two days and supermarket traffic increasing 24%.
3. The humorous campaign used witty storytelling and intense promotion to highlight the message that misshapen produce was just as tasty, helping address the issue of 40% of produce being discarded due to standards.Pixels & Plows: Designing for Food Deserts
Pixels & Plows: Designing for Food DesertsKel Smith
油
According to the USDA, a food desert is any part of the United States where healthy, affordable food is difficult to obtain. Taking cues from technology startups in developing countries, low-income and low-access communities are succeeding in bringing innovative, cost-effective solutions to a growing social dilemma. Its a good thing, too government interventions and the increased Walmartization of consumer behavior have had little positive impact on food quality or distribution. This presentation will examine the cultural and societal impact on nutrition literacy. Well explore the role that technology plays in creating better food accessibility, and well discover why todays interconnected world may yet bridge the gaps that exist between farm and fork.Sports
SportsDoug Peters
油
This one page document promotes products to raise awareness for an unspecified cause. It provides a link to a website with offers and advertisements related to raising awareness through products. The date of the document is October 3, 2011.RomaniaDairyTrends2011.pdf
RomaniaDairyTrends2011.pdfCocoon Group Branding
油
A short presentation highlighting some of the trends, threats, and opportunities within the Romanian Dairy category.What are importnat trends in marketing pracices?
What are importnat trends in marketing pracices?Sameer Mathur
油
Managing a holistic marketing organisation for the long run (Kotler and Keller) - What are importnat trends in marketing pracices?
Concentraci坦n de solucionesSantiago Ocampo Reyes
油
Este documento describe diferentes formas de expresar la concentraci坦n de una soluci坦n, incluyendo porcentaje peso a peso, porcentaje peso a volumen y porcentaje volumen a volumen. Define cada unidad y proporciona ejemplos num辿ricos para calcular la concentraci坦n usando diferentes m辿todos.Ornamnt plants
Ornamnt plantsJohn Conroy
油
Roses, trees, tulips, and shrubs are some of the best ornamental plants for decorating a home. Roses come in many colors and can give a landscape look. Popular ornamental trees include apple, pear, cherry, junipers and cedars. Tulips bloom in the spring but must be stored over winter as they are not cold-weather plants. Shrubs like barberry and camellia have nice blooms and smells despite their smaller size. Using these ornamental plants can give a home a new and attractive look.
Sachainchi guaviare-finalMundo-Chat
油
Este documento presenta informaci坦n sobre el departamento de Guaviare, Colombia. Guaviare tiene 111,060 habitantes y ha recibido 36,523 personas desplazadas por el conflicto armado. El departamento cubre 5,552,727 hect叩reas y tiene 10,700 hect叩reas de coca. El documento tambi辿n describe una propuesta de proyecto para cultivar y procesar Sacha Inchi, incluyendo proyecciones de ventas, requerimientos de capital, equipo de trabajo y avances del proyecto.Tinng
Tinngkiki123459
油
The Nile is the longest river in the world at 6,670km long and runs through Cairo, Egypt's capital city. It provides fresh water and transportation for many living along its banks.
Formato apa general0329MARIAPAULA
油
Este documento provee una plantilla en Word para la formataci坦n de tesis o disertaciones siguiendo las normas APA. Incluye secciones como portada, dedicatoria, agradecimientos, resumen, prefacio, tabla de contenidos, lista de tablas y figuras, y cap鱈tulos con t鱈tulos y subt鱈tulos. Explica c坦mo agregar tablas, figuras, referencias y un ap辿ndice, e incluye una vita del autor al final.Mba Capstone Presentation
Mba Capstone PresentationMinh Nguyen
油
I love designing presentations in ppt. I don't know to design but I collect every meaningful and high quality pictures, icons, templates which I feel will highly support illustrative presentation. Especially during the time of my MBA course, I was in charge of my team presentation at the end of each subject.
永姻艶壊艶稼岳温界庄坦稼1Santiago Ocampo Reyes
油
El metano se puede obtener de la descomposici坦n de desechos fecales sin ox鱈geno. Es importante utilizar este recurso gasoso y ahorrarlo, ya que en tiempos de escasez econ坦mica puede ser 炭til. El tepache es una bebida tradicional mexicana hecha de pi単a, az炭car y agua que se fermenta por 2-3 d鱈as para ser ligera y refrescante, aunque si se deja m叩s tiempo se vuelve alcoh坦lica.Inverse function
Inverse functionMehedi Hasan Raju
油
The document discusses inverse functions, including:
- An inverse function undoes the output of the original function by relating the input and output variables.
- For a function to have an inverse, it must be one-to-one so that each output is paired with a unique input.
- To find the inverse of a function, swap the input and output variables and isolate the new output variable.Simmy gupta mcdonalds ppt
Simmy gupta mcdonalds pptSimmy Gupta
油
McDonald's corporate vision focuses on satisfying customers by serving high-quality food in contemporary restaurants while committing to sustainability. McDonald's outsources its entire supply chain to expert partners and works closely with suppliers to encourage innovation, best practices, and continuous improvement. McDonald's uses social media like Facebook to bolster its brand and promote nutrition and sustainability. It aims to transition from fast to balanced food while leveraging its global scale and strict quality standards to expand into new markets.Mc Donalds Case Final
Mc Donalds Case FinalSevenAM
油
McDonald's aims to be the best quick service restaurant globally by providing quality, service, cleanliness and value. It has over 30,000 restaurants in 118 countries serving about 45 million customers per day. In Greece, McDonald's has 50 restaurants with 1,500 employees serving 11,000 customers daily. While it has faced some challenges in Greece, McDonald's sales increased 11% in early 2009 compared to the previous year.The Future of Food Communications: Winning Share of Mouth in the Conversation...
The Future of Food Communications: Winning Share of Mouth in the Conversation...MSL
油
In this edition of the Peoples Insights Series, MSLGROUP explores Six Communication Drivers for Winning Share of Mouth in the Conversation Age. This publication features the voices of experts from inside and outside MSLGROUP who examine current food trends, consumer food behavior and how food technology can enable food companies to be at the forefront of innovation.
If you are looking for a partner to bring a contemporary perspective to communicating around your business and brand, then lets start a conversation today. Get in touch with us for a customized diagnostic workshop. We hope you enjoy reading this report and invite you to share your feedback and tips with us @PeoplesLab or reach out to us on Twitter @msl_group. BDPM1103_02_The_Influence_of_Environmental_Factors.ppt
BDPM1103_02_The_Influence_of_Environmental_Factors.pptcorridorconstruction
油
This document discusses environmental factors that influence marketing. It defines the micro-environment as forces close to a company that can be influenced, including companies, suppliers, customers and competitors. The macro-environment is broader societal forces like demographics, economy, technology and culture that are difficult to control. Reactive strategies respond to environmental changes, while proactive strategies initiate changes. Understanding both micro and macro environmental factors is important for marketing success.Whole Foods Market-brand activation plan 
Whole Foods Market-brand activation plan Avril Shih-Ching Chang
油
NYU 2016 Fall Brand Strategy-final presentation
Presented by Matteo Roberts, Muriel Wiedenkeller, Avril Chang, Yayun Chen
Instructor: Randy Penn
Content:
Vision & Mission
Target Audience
Brand Strategy
Market Movements
Competitive Analysis
SWOT Analysis
Challenges
Touchpoints & Opportunities
Ideas For Market Movements
Analytics & Benchmarks
Brand Governance
Budget
Sources & Appendix
McDonald
McDonaldDk Louis
油
McDonald's is the largest chain of hamburger fast food restaurants in the world, serving over 68 million customers daily. Founded in 1940, McDonald's now has over 36,000 locations worldwide generating $27.5 billion in annual revenue. McDonald's vision is to be the world's best quick service restaurant experience by providing outstanding quality, service, cleanliness and value. However, McDonald's faces threats from trends toward healthy eating and local food, as well as concerns about obesity and lawsuits regarding unhealthy food. But McDonald's global presence, brand recognition, and partnerships provide strengths to leverage future opportunities from economic growth, technology, and social media.Sustainable marketing
Sustainable marketingRaunaqSingh28
油
This document outlines principles of a presentation on sustainable marketing. It begins with an index of topics to be covered, including sustainable marketing models, case studies of McDonald's and Unilever, the impact of marketing on society and businesses, strategies for sustainable marketing, and actions consumers and businesses can take. It then discusses McDonald's shift to more sustainable practices in response to criticism, and provides Unilever and P&G as examples of companies innovating in sustainable products. The document covers disadvantages of sustainable marketing like costs and time needed for research. It concludes with references for further information.FoodPulse-presentation
FoodPulse-presentationTom (Thomas) Vellaringattu | Social Media Consultant
油
The document describes a proposed mobile app called Food Pulse that aims to connect consumers and providers of perishable foods to reduce food waste. It estimates that over 40% of global food production is wasted and notes that supermarkets, farmers, and individuals often have excess fruits, vegetables, meats and other foods that could be sold or donated through the app. The app would allow consumers to request specific food items and be notified when providers have matching items available for pickup or delivery.Food Marketing A Primer
Food Marketing A Primerijtsrd
油
Marketing may be regarded as comprising four key elements known as the 4 Ps product, price, place and promotion. Food marketing describes any form of advertising used to promote the purchase and or consumption of a food or beverage. It can influence food behaviors by moderating socio cultural elements of the food environment. This paper provides a primer on food marketing. Matthew N. O. Sadiku | Tolulope J. Ashaolu | Sarhan M. Musa ""Food Marketing: A Primer"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23640.pdf
Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/23640/food-marketing-a-primer/matthew-n-o-sadiku
Report McDonald
Report McDonaldDk Louis
油
McDonald's mission is to be customers' favorite place to eat, and its vision is to be the world's best quick service restaurant. Originally, McDonald's objective was to focus on children by offering Happy Meals. However, recommendations propose expanding their target market. McDonald's sells hamburgers, fries, and other fast food items. It faces competition from chains like Starbucks and Yum that are pursuing the fast food market. The report analyzes McDonald's using matrices to assess strengths, weaknesses, opportunities, threats, competitive position, and recommend aggressive strategies like product development and market expansion.Nirav Patel Hoboken - What Are They Selling You in Fast Food Advertising
Nirav Patel Hoboken - What Are They Selling You in Fast Food AdvertisingNirav B Patel Hoboken
油
Nirav B Patel Hoboken invests money in Restaurant and Ba business. He is a successful businessman. Nirav B Patel Hoboken the best investor in NJ to get profit.Cbe
CbeGebrekiros Hagos
油
This document discusses agricultural marketing and the marketing process. It defines marketing as determining consumer needs and satisfying them by moving products from producers to consumers. A market consists of buyers and sellers. There are two types of markets - input markets for items farmers purchase and product markets where final goods are sold. Supply and demand determine prices. The marketing process involves all activities moving products from production to consumption and coordinates the forward flow of goods. It is influenced by producers, consumers, and the marketing system between them.BUS444 Strategic Management_FinalPresentation
BUS444 Strategic Management_FinalPresentationtamtranng55
油
McDonald's is the world's largest chain of hamburger fast food restaurants serving around 86 million customers daily in 119 countries. Headquartered in Oak Brook, Illinois, McDonald's was founded in 1940 and currently has over 31,000 restaurants worldwide. McDonald's aims to serve good food in a friendly environment while also being a socially responsible company that provides returns to shareholders. As the largest player in the fast food industry, McDonald's faces competition but maintains strengths such as its strong global brand, high market penetration, and longest operating history in the sector. To sustain its market maturity, McDonald's continues innovating its menu and customer experience.McDonald's - Strategic Management [BUSS444]![McDonald's - Strategic Management [BUSS444]](https://cdn.slidesharecdn.com/ss_thumbnails/class2-group3mcdonaldsppt-171101093215-thumbnail.jpg?width=560&fit=bounds)
McDonald's - Strategic Management [BUSS444]Le Huong
油
McDonald's is the world's largest chain of hamburger fast food restaurants serving around 86 million customers daily in 119 countries. Headquartered in Oak Brook, Illinois, McDonald's was founded in 1940 and currently has over 31,000 restaurants worldwide. McDonald's aims to serve good food in a friendly environment while also being a socially responsible company that provides returns to shareholders. As the largest player in the fast food industry, McDonald's faces competition but maintains strengths such as its strong global brand, high market penetration, and longest operating history in the sector. To sustain its leadership, McDonald's must adapt to trends toward healthier options and cultural differences in local markets around the world.Lazzarini Presidents Panel
Lazzarini Presidents PanelGordon Renouf
油
The document discusses several challenges facing consumers in the current globalized world. It notes that governments have lost power and are dominated by economic interests over societal concerns. Corporations have also changed radically, with increased concentration and less competition. Mass advertising is affecting lifestyles and values. Most food advertisements targeted at children promote junk food. Many millions of children are exploited as cheap labor. Consumer movements face barriers in fighting for consumer rights and becoming more effective and influential globally. Efforts are being made to introduce new issues, campaign globally, and empower consumer organizations, but more still needs to be done.More Related Content
Viewers also liked (6)
Sachainchi guaviare-finalMundo-Chat
油
Este documento presenta informaci坦n sobre el departamento de Guaviare, Colombia. Guaviare tiene 111,060 habitantes y ha recibido 36,523 personas desplazadas por el conflicto armado. El departamento cubre 5,552,727 hect叩reas y tiene 10,700 hect叩reas de coca. El documento tambi辿n describe una propuesta de proyecto para cultivar y procesar Sacha Inchi, incluyendo proyecciones de ventas, requerimientos de capital, equipo de trabajo y avances del proyecto.Tinng
Tinngkiki123459
油
The Nile is the longest river in the world at 6,670km long and runs through Cairo, Egypt's capital city. It provides fresh water and transportation for many living along its banks.Formato apa general0329MARIAPAULA
油
Este documento provee una plantilla en Word para la formataci坦n de tesis o disertaciones siguiendo las normas APA. Incluye secciones como portada, dedicatoria, agradecimientos, resumen, prefacio, tabla de contenidos, lista de tablas y figuras, y cap鱈tulos con t鱈tulos y subt鱈tulos. Explica c坦mo agregar tablas, figuras, referencias y un ap辿ndice, e incluye una vita del autor al final.Mba Capstone Presentation
Mba Capstone PresentationMinh Nguyen
油
I love designing presentations in ppt. I don't know to design but I collect every meaningful and high quality pictures, icons, templates which I feel will highly support illustrative presentation. Especially during the time of my MBA course, I was in charge of my team presentation at the end of each subject.永姻艶壊艶稼岳温界庄坦稼1Santiago Ocampo Reyes
油
El metano se puede obtener de la descomposici坦n de desechos fecales sin ox鱈geno. Es importante utilizar este recurso gasoso y ahorrarlo, ya que en tiempos de escasez econ坦mica puede ser 炭til. El tepache es una bebida tradicional mexicana hecha de pi単a, az炭car y agua que se fermenta por 2-3 d鱈as para ser ligera y refrescante, aunque si se deja m叩s tiempo se vuelve alcoh坦lica.Inverse function
Inverse functionMehedi Hasan Raju
油
The document discusses inverse functions, including:
- An inverse function undoes the output of the original function by relating the input and output variables.
- For a function to have an inverse, it must be one-to-one so that each output is paired with a unique input.
- To find the inverse of a function, swap the input and output variables and isolate the new output variable.Similar to Swot (20)
Simmy gupta mcdonalds ppt
Simmy gupta mcdonalds pptSimmy Gupta
油
McDonald's corporate vision focuses on satisfying customers by serving high-quality food in contemporary restaurants while committing to sustainability. McDonald's outsources its entire supply chain to expert partners and works closely with suppliers to encourage innovation, best practices, and continuous improvement. McDonald's uses social media like Facebook to bolster its brand and promote nutrition and sustainability. It aims to transition from fast to balanced food while leveraging its global scale and strict quality standards to expand into new markets.Mc Donalds Case Final
Mc Donalds Case FinalSevenAM
油
McDonald's aims to be the best quick service restaurant globally by providing quality, service, cleanliness and value. It has over 30,000 restaurants in 118 countries serving about 45 million customers per day. In Greece, McDonald's has 50 restaurants with 1,500 employees serving 11,000 customers daily. While it has faced some challenges in Greece, McDonald's sales increased 11% in early 2009 compared to the previous year.The Future of Food Communications: Winning Share of Mouth in the Conversation...
The Future of Food Communications: Winning Share of Mouth in the Conversation...MSL
油
In this edition of the Peoples Insights Series, MSLGROUP explores Six Communication Drivers for Winning Share of Mouth in the Conversation Age. This publication features the voices of experts from inside and outside MSLGROUP who examine current food trends, consumer food behavior and how food technology can enable food companies to be at the forefront of innovation.
If you are looking for a partner to bring a contemporary perspective to communicating around your business and brand, then lets start a conversation today. Get in touch with us for a customized diagnostic workshop. We hope you enjoy reading this report and invite you to share your feedback and tips with us @PeoplesLab or reach out to us on Twitter @msl_group. BDPM1103_02_The_Influence_of_Environmental_Factors.ppt
BDPM1103_02_The_Influence_of_Environmental_Factors.pptcorridorconstruction
油
This document discusses environmental factors that influence marketing. It defines the micro-environment as forces close to a company that can be influenced, including companies, suppliers, customers and competitors. The macro-environment is broader societal forces like demographics, economy, technology and culture that are difficult to control. Reactive strategies respond to environmental changes, while proactive strategies initiate changes. Understanding both micro and macro environmental factors is important for marketing success.Whole Foods Market-brand activation plan
Whole Foods Market-brand activation plan Avril Shih-Ching Chang
油
NYU 2016 Fall Brand Strategy-final presentation
Presented by Matteo Roberts, Muriel Wiedenkeller, Avril Chang, Yayun Chen
Instructor: Randy Penn
Content:
Vision & Mission
Target Audience
Brand Strategy
Market Movements
Competitive Analysis
SWOT Analysis
Challenges
Touchpoints & Opportunities
Ideas For Market Movements
Analytics & Benchmarks
Brand Governance
Budget
Sources & AppendixMcDonald
McDonaldDk Louis
油
McDonald's is the largest chain of hamburger fast food restaurants in the world, serving over 68 million customers daily. Founded in 1940, McDonald's now has over 36,000 locations worldwide generating $27.5 billion in annual revenue. McDonald's vision is to be the world's best quick service restaurant experience by providing outstanding quality, service, cleanliness and value. However, McDonald's faces threats from trends toward healthy eating and local food, as well as concerns about obesity and lawsuits regarding unhealthy food. But McDonald's global presence, brand recognition, and partnerships provide strengths to leverage future opportunities from economic growth, technology, and social media.Sustainable marketing
Sustainable marketingRaunaqSingh28
油
This document outlines principles of a presentation on sustainable marketing. It begins with an index of topics to be covered, including sustainable marketing models, case studies of McDonald's and Unilever, the impact of marketing on society and businesses, strategies for sustainable marketing, and actions consumers and businesses can take. It then discusses McDonald's shift to more sustainable practices in response to criticism, and provides Unilever and P&G as examples of companies innovating in sustainable products. The document covers disadvantages of sustainable marketing like costs and time needed for research. It concludes with references for further information.FoodPulse-presentation
FoodPulse-presentationTom (Thomas) Vellaringattu | Social Media Consultant
油
The document describes a proposed mobile app called Food Pulse that aims to connect consumers and providers of perishable foods to reduce food waste. It estimates that over 40% of global food production is wasted and notes that supermarkets, farmers, and individuals often have excess fruits, vegetables, meats and other foods that could be sold or donated through the app. The app would allow consumers to request specific food items and be notified when providers have matching items available for pickup or delivery.Food Marketing A Primer
Food Marketing A Primerijtsrd
油
Marketing may be regarded as comprising four key elements known as the 4 Ps product, price, place and promotion. Food marketing describes any form of advertising used to promote the purchase and or consumption of a food or beverage. It can influence food behaviors by moderating socio cultural elements of the food environment. This paper provides a primer on food marketing. Matthew N. O. Sadiku | Tolulope J. Ashaolu | Sarhan M. Musa ""Food Marketing: A Primer"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23640.pdf
Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/23640/food-marketing-a-primer/matthew-n-o-sadiku
Report McDonald
Report McDonaldDk Louis
油
McDonald's mission is to be customers' favorite place to eat, and its vision is to be the world's best quick service restaurant. Originally, McDonald's objective was to focus on children by offering Happy Meals. However, recommendations propose expanding their target market. McDonald's sells hamburgers, fries, and other fast food items. It faces competition from chains like Starbucks and Yum that are pursuing the fast food market. The report analyzes McDonald's using matrices to assess strengths, weaknesses, opportunities, threats, competitive position, and recommend aggressive strategies like product development and market expansion.Nirav Patel Hoboken - What Are They Selling You in Fast Food Advertising
Nirav Patel Hoboken - What Are They Selling You in Fast Food AdvertisingNirav B Patel Hoboken
油
Nirav B Patel Hoboken invests money in Restaurant and Ba business. He is a successful businessman. Nirav B Patel Hoboken the best investor in NJ to get profit.Cbe
CbeGebrekiros Hagos
油
This document discusses agricultural marketing and the marketing process. It defines marketing as determining consumer needs and satisfying them by moving products from producers to consumers. A market consists of buyers and sellers. There are two types of markets - input markets for items farmers purchase and product markets where final goods are sold. Supply and demand determine prices. The marketing process involves all activities moving products from production to consumption and coordinates the forward flow of goods. It is influenced by producers, consumers, and the marketing system between them.BUS444 Strategic Management_FinalPresentation
BUS444 Strategic Management_FinalPresentationtamtranng55
油
McDonald's is the world's largest chain of hamburger fast food restaurants serving around 86 million customers daily in 119 countries. Headquartered in Oak Brook, Illinois, McDonald's was founded in 1940 and currently has over 31,000 restaurants worldwide. McDonald's aims to serve good food in a friendly environment while also being a socially responsible company that provides returns to shareholders. As the largest player in the fast food industry, McDonald's faces competition but maintains strengths such as its strong global brand, high market penetration, and longest operating history in the sector. To sustain its market maturity, McDonald's continues innovating its menu and customer experience.McDonald's - Strategic Management [BUSS444]
McDonald's - Strategic Management [BUSS444]Le Huong
油
McDonald's is the world's largest chain of hamburger fast food restaurants serving around 86 million customers daily in 119 countries. Headquartered in Oak Brook, Illinois, McDonald's was founded in 1940 and currently has over 31,000 restaurants worldwide. McDonald's aims to serve good food in a friendly environment while also being a socially responsible company that provides returns to shareholders. As the largest player in the fast food industry, McDonald's faces competition but maintains strengths such as its strong global brand, high market penetration, and longest operating history in the sector. To sustain its leadership, McDonald's must adapt to trends toward healthier options and cultural differences in local markets around the world.Lazzarini Presidents Panel
Lazzarini Presidents PanelGordon Renouf
油
The document discusses several challenges facing consumers in the current globalized world. It notes that governments have lost power and are dominated by economic interests over societal concerns. Corporations have also changed radically, with increased concentration and less competition. Mass advertising is affecting lifestyles and values. Most food advertisements targeted at children promote junk food. Many millions of children are exploited as cheap labor. Consumer movements face barriers in fighting for consumer rights and becoming more effective and influential globally. Efforts are being made to introduce new issues, campaign globally, and empower consumer organizations, but more still needs to be done.VOLUME 8 NO. 5, A92 SEPTEMBER 2011Protecting Children Fro.docx
VOLUME 8 NO. 5, A92 SEPTEMBER 2011Protecting Children Fro.docxdickonsondorris
油
VOLUME 8: NO. 5, A92 SEPTEMBER 2011
Protecting Children From Harmful Food
Marketing: Options for Local Government
to Make a Difference
SPECIAL TOPIC
Suggested citation for this article: Harris JL, Graff SK.
Protecting children from harmful food marketing: options
for local government to make a difference. Prev Chronic
Dis 2011;8(5):A92. http://www.cdc.gov/pcd/issues/2011/
sep/10_0272.htm. Accessed [date].
PEER REVIEWED
Abstract
The obesity epidemic cannot be reversed without sub-
stantial improvements in the food marketing environ-
ment that surrounds children. Food marketing targeted
to children almost exclusively promotes calorie-dense,
nutrient-poor foods and takes advantage of childrens
vulnerability to persuasive messages. Increasing scientific
evidence reveals potentially profound effects of food mar-
keting on childrens lifelong eating behaviors and health.
Much of this marketing occurs in nationwide media (eg,
television, the Internet), but companies also directly tar-
get children in their own communities through the use
of billboards and through local environments such as
stores, restaurants, and schools. Given the harmful effect
of this marketing environment on childrens health and
the industrys reluctance to make necessary changes to its
food marketing practices, government at all levels has an
obligation to act. This article focuses on policy options for
municipalities that are seeking ways to limit harmful food
marketing at the community level.
Introduction
The prevalence of childhood obesity in the United States
imposes a major burden on society in health care costs and
childrens physical and mental health (1). Meanwhile, the
food industry spends massive amounts of money market-
ing calorie-dense, nutrient-poor foods, and its marketing
specifically targets children (2). The obesity crisis cannot
be solved without dramatic changes to the obesogenic mar-
keting environment that surrounds children (3).
The White House Task Force on Childhood Obesity has
called for immediate action: Key actors from food and
beverage companies, to restaurants, food retailers, trade
associations, the media, government and others all
have an important role to play in creating a food market-
ing environment that supports, rather than undermines,
the efforts of parents and other caregivers to encourage
healthy eating among children and prevent obesity (4).
Given governments fundamental obligation to advance
public health, lawmakers at all levels must take the lead
to change this toxic environment and shield children from
exposure to marketing of food products that contribute to
the obesity crisis (3). Although the federal government
has jurisdiction to regulate national media and the First
Amendment to the US Constitution limits what govern-
ment at any level can do to restrict advertising, munici-
palities do have constitutionally viable options to protect
children from the harmful food marke ...Mcdonald's competitive strategy
Mcdonald's competitive strategyYuhan Zhou
油
McDonald's competitive strategy plan aims to win back millennial customers, who now make up less than 50% of restaurant traffic. The plan proposes four key strategies - social activation, tech integration, social responsibility initiatives, and trend-focused sponsorships. These strategies include social media campaigns, mobile app rewards, charity donations, and sponsoring events like music festivals. The goal is for millennials to find their identities and values reflected in the McDonald's brand through these updated strategies, resulting in a 50% increase in millennial customer traffic across restaurants.McDonalds in United States of America
McDonalds in United States of AmericaPriyanka Banerjee
油
Strategic marketing , US market , competitors , Ad programs ,
PESTLE analysis , franchising , marketing mix of the service .No waste save poor
No waste save poorAishwarya Penumarthi
油
This document outlines a proposal for an app called "No Waste Save Poor" that aims to reduce food waste and hunger. The app would connect sources of surplus food, like restaurants and markets, to charitable organizations helping the hungry. Key features include GPS locators to find appropriate locations. The target market includes unsold food from supermarkets, schools, businesses, and restaurants. Competition includes other apps like "Waste No Food." The proposal discusses promotion through restaurants, social media, and community events. It also outlines plans for distribution on app stores and a schedule for recruiting volunteers and strengthening partnerships.Recently uploaded (20)
The Future is Now: Emerging Trends in Aviation
The Future is Now: Emerging Trends in AviationDr. Sasidharan Murugan
油
This presentation explores the transformative shifts reshaping the global aviation industry, projected to grow to $1.29 trillion by 2030. Covering key areas such as sustainable aviation fuels, electric and hydrogen-powered aircraft, urban air mobility, AI-driven maintenance, and evolving passenger expectations, this deck highlights how innovation and sustainability are revolutionizing air travel. It also examines workforce challenges, digital transformation, and regulatory landscapes that will define the next chapter in aviation. Ideal for students, professionals, and aviation enthusiasts.Master the Product Marketing Transition | LinkedIn Group PMM
Master the Product Marketing Transition | LinkedIn Group PMMvictoriamangiantini1
油
Master the Product Marketing Transition | LinkedIn Group PMMJoseph Heimann NJ - Specializing In Finance
Joseph Heimann NJ - Specializing In FinanceJoseph Heimann NJ
油
Joseph Heimann, a product of New Jersey's vibrant spirit, stands out as a recent NYU graduate with a BS in Business and a Finance concentration. Infused with the ethos of his home state, he embodies a relentless work ethic and a passion for financial intricacies.How to validate your startup idea - Paras Chopra
How to validate your startup idea - Paras ChopraRazin Mustafiz
油
Source: https://docs.google.com/presentation/d/1gECLqv9YTtnGdzMfGy3gDX5Zmu7lBcT1AgLQLFMTVAE/edit?usp=sharing
Follow Paras at https://x.com/paraschopraMohit Bansal_ Bridging Academia and Industry for a Sustainable Future (1).pdf
Mohit Bansal_ Bridging Academia and Industry for a Sustainable Future (1).pdfMohit Bansal GMI
油
This blog highlights the contributions of Mohit Bansal, CEO and Founder of GMI Infra, to the development of sustainable infrastructure in India. It focuses on his involvement with the American Society of Civil Engineers (ASCE) at Punjab Engineering College (PEC), where he actively engages with students, offering real-world insights and fostering innovation. Progress Report - Workday Analyst Summit 2025 - Change fo the better coming
Progress Report - Workday Analyst Summit 2025 - Change fo the better comingHolger Mueller
油
I had the opportunity to attend Workday's yearly analyst summit, held at the Silverado Resort in Napa Valley, from April 20th - 22nd 2025. Very well attended with ERP and HCM analysts - as well a large portion of Workday executives. It is good to see Workday showing up with a massive audience to listen to analyst feedback. It was the first analyst presentation of the new Chief Commercial Officer, Rob Enslin and new President Produt and Technology Gerrit Kazmaier. They were mainly in listening mode, but identified (correctly) 'speed' as the #1 priority of things to change at Workday.
Workday has addressed pitfalls in its 2024 approach for AI and for the better: Running in the publich cloud, training on customer data, being close to real time as possible. With 1600 customers in the public cloud, Workday has made progress here as well - but has also a proven architecture - courtsey of Workday Extend in place - to move data and models back and forward. The other key takeaway is how important it is for Workday to partner - via Extend. This is in synch with one year ago with the 'Power of 3' strategy was unveiled. On the payroll side the partner approach has shown progress, and with the Payrll Control Center Workday has a modern payroll management solution in place - that now will have to see wider customer adoption and 'battle' testing. No surrprise a lot of traction in the install base for VNDLY - the gig economy is happening. No major UX updates on the horizon - which may also be good as customers and workday are settling on good level of UX. Overall the summit felt a little like someone left the parking break on - in contrast to previous years. Which is understandable with the leadership changes at the top of both business and product organization. From the changes that were communicated and can be educately guesses - it is all changes into the right direction into a more agile, faster and more modern / appropriate for AI future architecture of Worday applications.
What are you expecting / seeing happening at Workday? Feel free to share! Picture Archiving and Communication System (PACS) Market Size & Insights (202...
Picture Archiving and Communication System (PACS) Market Size & Insights (202...janewatson684
油
The global picture archiving and communication system (PACS) market size attained a value of USD 5.29 Billion in 2024. The market is anticipated to grow at a CAGR of 5.70% during the forecast period of 2025-2034 to attain a value of USD 9.21 Billion by 2034.TNR Gold Shotgun Gold Project Presentation
TNR Gold Shotgun Gold Project PresentationKirill Klip
油
Gold in the USA, the Alaskan Elephant Country: TNR Gold Shotgun Gold Project Presentation Automation in Business: Increasing Productivity in the Digital Era
Automation in Business: Increasing Productivity in the Digital Eraelissmith01
油
With business automation, you may achieve more efficient and intelligent workflows! Learn how automation supports growth by decreasing manual油work and optimising operations. Examine the main advantages, practical applications, and technological advancements causing this digital revolution. Are you prepared to scale more intelligently? Let's work together to automate your business journey! visit: https://www.ellocentlabs.com/services/automation-servicesOleksandra Apanasenkova: Must, Should, Could Have 亠仂仗亠从亳于亳 于 从仂仄舒仆亟 (UA)
Oleksandra Apanasenkova: Must, Should, Could Have 亠仂仗亠从亳于亳 于 从仂仄舒仆亟 (UA)Lviv Startup Club
油
Oleksandra Apanasenkova: Must, Should, Could Have 亠仂仗亠从亳于亳 于 从仂仄舒仆亟 (UA)
UA Online PMDay 2025 Spring
Website https://pmday.org/online
Youtube https://www.youtube.com/startuplviv
FB https://www.facebook.com/pmdayconferencecompany/organization/personal branding guide
company/organization/personal branding guideShahnewazAhmed7
油
This is a sample brand guide. Any person or company looking for a sample brand guide can use this sample as guideline. However no one can not completely copy this.IPR Leger 2025 Disinformation in Society Report
IPR Leger 2025 Disinformation in Society ReportMariumAbdulhussein
油
The Institute for Public Relations Behavioral Insights Research Center and Leger partnered on this 5th edition of the Disinformation in Society Report.
We surveyed 2,000 U.S. adults to assess what sources they trust, how Americans perceive false or misleading information, who they hold responsible for spreading it, and what actions they believe are necessary to combat it.Overall, concern about disinformation has surged back to 2021 levels, with 70% of Americans calling deliberately misleading or biased information a major problem. Most respondents viewed disinformation as a driver of political polarization, a threat to human rights, and a factor in election outcomes.20250424 CDB Investor Deck_Apr25_Website vF.pdf
20250424 CDB Investor Deck_Apr25_Website vF.pdfYIHONGCHIN1
油
20250424 CDB Investor Deck_Apr25_Website vF.pdf
Region Research (Hiring Trends) Vietnam 2025.pdf
Region Research (Hiring Trends) Vietnam 2025.pdfConsultonmic
油
Vietnam 2025 the next global hub for big players, TNR Gold Los Azules Copper NSR Royalty Holding with McEwen Mining Presentation
TNR Gold Los Azules Copper NSR Royalty Holding with McEwen Mining PresentationKirill Klip
油
Powered by Tesla Energy rEVolution: TNR Gold Los Azules Copper NSR Royalty Holding with McEwen Mining Presentation
Difference-Between-Other-Audit-and-Forensic-Audit (1).pptx
Difference-Between-Other-Audit-and-Forensic-Audit (1).pptxWSARANYA
油
Other audits focus on ensuring compliance with standards and identifying potential improvements, while forensic audits investigate suspicions of fraud, misappropriation of assets, or other financial crimes. Forensic audits require a more in-depth, investigative approach.
The Rise of the Next Big Franchise Brands
The Rise of the Next Big Franchise Brandsssuserd92baa
油
This presentation gives you a behind-the-scenes look at how top franchise brands are emerging, what makes them different, and how qualified candidates are getting approved before these opportunities sell out. Whether you're just starting your search or exploring your next move, you'll learn what matters most when evaluating franchise opportunitiesand how to avoid the most common mistakes.Affinity.co Lifecycle Marketing Presentation
Affinity.co Lifecycle Marketing Presentationomiller199514
油
This is a presentation I did as a part of an interview.Swot
- 1. Strength _ One of bestbrand inthe world _ Global operationinall overthe world _ Cultural diversity inthe foodthatare providedbasedonlocationonrestaurant _ Locationintheme park,airport, Wal-Mart storesandalong mostwell-traveledroads _ Partnershipwithbestbrands _ Ranks very high on the Fortune Magazine's food service companies that are most admired list _ Social responsibilities with charities Weakness _ Unhealthy food _ High price _ Menu is not diversity (not much different from KFC, Lotteria) _ High employee turnover _ Big network -> difficult to keep everything under control _ Mostly target children _ not use organic food Opportunity _ Places for the children in restaurants _ Connect with local partners _ Technological development ( Use technology to track inventory prevent spoilage food ...) _ Globalization ( ==> Oversee Mc Donald worldwide) _ Expansion of social media (Expansion of marketing (marketing power ) that brings MC Donald images to all the world ) _ Development of economy _ Home meal delivery trend (Taste and preferences of people : take away food . fast and conveniences) Threat _ Opponents (Competitors : KFC , Lotteria) _ Trend toward healthy eating (Healthy images and obesity epidemic concern) _ Local fast food chains
- 2. _ Lawsuit against McDonald _ Currency fluctuations _ Differences of culture _ Contamination risks (Ex: e-coli)