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Swot analysis of Vinamilk

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Viet Dinh
Viet Dinh

it shows Strength Weakness Opportunities Threats of Vinamilk company Briefly, Vinamilk is a Vietnamese milk brand.

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SWOT analysis:Vinamilk Strength Weakness Opportunities Threats - Major milkbrand overa decade - Marketingstrategy: TV advertisement, streetbanner… - Product diversification: milk,yogurt,…&fit withVietnamese - Stable finance - Has good relationshipwith marketplace - Isn’tinitiativeon resources(most materialsare importedfrom abroad) - Productmarket share hasn’twidely - Potential consumer & highdemand - Competitorsare weakeneddue to problemsrelatedto quality&consumer perspective: “Vietnameseuse Vietnameseproduct” Nowadays,there’re more and more competitorsappearin the milkmarket: Abbott,Anline,Dutchlady THTrueMilk…. (foreignaswell asdomestic)

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Swot analysis of Vinamilk

  • 1. SWOT analysis:Vinamilk Strength Weakness Opportunities Threats - Major milkbrand overa decade - Marketingstrategy: TV advertisement, streetbanner… - Product diversification: milk,yogurt,…&fit withVietnamese - Stable finance - Has good relationshipwith marketplace - Isn’tinitiativeon resources(most materialsare importedfrom abroad) - Productmarket share hasn’twidely - Potential consumer & highdemand - Competitorsare weakeneddue to problemsrelatedto quality&consumer perspective: “Vietnameseuse Vietnameseproduct” Nowadays,there’re more and more competitorsappearin the milkmarket: Abbott,Anline,Dutchlady THTrueMilk…. (foreignaswell asdomestic)