際際滷

際際滷Share a Scribd company logo

SWOT and TAM, SAM, SOM

Download as PPTX, PDF
Gon巽alo Carreteiro
Gon巽alo Carreteiro

This document contains information about an entrepreneurship and business plan project for Boungiorno Cais. It includes a ranking of hypotheses for the business model based on impact and probability of invalidity. There are also SWOT analyses for three concepts: Boungiorno Cais, an Italian Restaurant in Lisbon, and a Traditional Bakery. Market size calculations are provided for Boungiorno Cais targeting tourists and residents in Lisbon.

1 of 6
Downloaded 13 times
Boungiorno Cais Entrepreneurship and Businness plan Spring 2013/2014 Professors: Jo達o Trigo da Roza & Ant坦nio Lucena de Faria Claudia Seidenstricker 152113370 Gon巽alo Carreteiro 152113342 Liat Schliesser 152113318 Pedro Guerreiro 152113317
Ranking our hypothesis Very High High H 10 H 8 Medium H 7 H 3 / H 9 H 4 H 2 Low H 1 / H 6 Very Low H 5 Very Low Low Medium High Very High Impact in the Business Model if Invalid hypothesis ProbabilityofInvalidhypothesis
損 Lisbon 2M Central Lisbon 500.000 Tourists 10M per year TAM = 10M + 2M = 12M SAM = 25% x 500.000 + 2% x 10M = 325.000 SOM = 325.000 x 30% = 97.500 / year 8.125/ month 271 / day 11 / hour Avg Price = 7 then Revenues = 682.500 / year Boungiorno Cais
SWOT Analysis Strengths Weaknesses Opportunities Threats New trend Recent market no direct competition Globalization Easy creation of partnerships Environment after-hours Fast food price issues Importing costs access to special products Legislation concerns No brand image/recognition Low variety of meal options Initial investment Location Concept Fast service International food
Italian Restaurant( in lisbon) Strengths Weaknesses Opportunities Threats Trendy restaurants Globalization Easy access to raw materials Price (Expensive) High Competition Low variety of meal options Difficult to promote Too much linked to dinners Location Specialties Brand Image
Traditional Bakery Strengths Weaknesses Opportunities Threats Creation of partnerships Boost the concept Environment after-hours Legislation concerns Bread Machines (At Home) High Competition No brand image/recognition Difficult to promote Only local clients Price Fast service Schedule

More Related Content

SWOT and TAM, SAM, SOM

  • 1. Boungiorno Cais Entrepreneurship and Businness plan Spring 2013/2014 Professors: Jo達o Trigo da Roza & Ant坦nio Lucena de Faria Claudia Seidenstricker 152113370 Gon巽alo Carreteiro 152113342 Liat Schliesser 152113318 Pedro Guerreiro 152113317
  • 2. Ranking our hypothesis Very High High H 10 H 8 Medium H 7 H 3 / H 9 H 4 H 2 Low H 1 / H 6 Very Low H 5 Very Low Low Medium High Very High Impact in the Business Model if Invalid hypothesis ProbabilityofInvalidhypothesis
  • 3. 損 Lisbon 2M Central Lisbon 500.000 Tourists 10M per year TAM = 10M + 2M = 12M SAM = 25% x 500.000 + 2% x 10M = 325.000 SOM = 325.000 x 30% = 97.500 / year 8.125/ month 271 / day 11 / hour Avg Price = 7 then Revenues = 682.500 / year Boungiorno Cais
  • 4. SWOT Analysis Strengths Weaknesses Opportunities Threats New trend Recent market no direct competition Globalization Easy creation of partnerships Environment after-hours Fast food price issues Importing costs access to special products Legislation concerns No brand image/recognition Low variety of meal options Initial investment Location Concept Fast service International food
  • 5. Italian Restaurant( in lisbon) Strengths Weaknesses Opportunities Threats Trendy restaurants Globalization Easy access to raw materials Price (Expensive) High Competition Low variety of meal options Difficult to promote Too much linked to dinners Location Specialties Brand Image
  • 6. Traditional Bakery Strengths Weaknesses Opportunities Threats Creation of partnerships Boost the concept Environment after-hours Legislation concerns Bread Machines (At Home) High Competition No brand image/recognition Difficult to promote Only local clients Price Fast service Schedule