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SWOT Template.pdf

Abo Bakr El Omda
Abo Bakr El Omda

This document provides a template for conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. It lists possible strengths, weaknesses, opportunities, and threats and provides space to indicate whether each item is relevant. For strengths, it differentiates between tangible and intangible strengths such as assets, contracts, brand recognition, relationships, and experience. For weaknesses, it again separates tangible from intangible such as outdated equipment, narrow product line, poor marketing, and inexperienced managers. Opportunities include expanding products/markets, industry conditions, and macroeconomic trends. Threats cover industry and macro threats such as low-cost imports, substitute products, and changing regulations.

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SWOT Analysis Template whatmakesagoodleader.com Page 1 of 5 Strengths Possible Strengths Response Is it a strength? Tangible Strengths Consider your assets including plant and equipment Do you have long-term rental contracts for your business locations? Are your products unique or market leading? Have you got sufficient financial resources to fund any changes you would like to make? Do you have any cost advantages over your competitors? Do you use superior technology in your business? Is your business high volume? Can your scale up your volume if you need to? Intangible Strengths Do you have or stock strong recognisable brands Your reputation - are you considered a market leader? or an expert in your filed? Do you have good relationship with your customers? (Goodwill) Do you have strong relationships with your suppliers Do you have a positive relationship with your employees Do you have any unique alliances with other businesses? Do you own any patents or proprietary technology? Do you have a proven advertising process that works well? Do you have more experience in your field? Are you managers highly experienced?
SWOT Analysis Template whatmakesagoodleader.com Page 2 of 5 Strengths Possible Strengths Response Is it a strength? experienced? Do you have superior industry knowledge? Are you involved with industry associations? Is your business Innovative? Other Strengths Specify
SWOT Analysis Template whatmakesagoodleader.com Page 3 of 5 Weaknesses Possible Weaknesses Response Is it a Weakness? Tangible Weaknesses Is your plant and equipment old or outdated? Is your product line too narrow? Have you got insufficient financial resources to fund any changes you would like to make? Do you have a high overall unit cost relative to your competitors? Do you use inferior technology in your business? Do you have low volume and are restricted in your ability to scale up? Intangible Weaknesses Do you have a weak or unrecognisable brand? Do you have a weak or unrecognisable image? Do you have a poor or impersonal relationship with your customers? Do you have a poor relationship with your suppliers? Do you have a poor relationship with your employees? Is your marketing failing to meet objectives? Are your managers inexperienced? Do you have low R&D? Do you lack industry knowledge? Do you lack innovative skills? Other Weaknesses Specify
SWOT Analysis Template whatmakesagoodleader.com Page 4 of 5 Opportunities Possible Opportunities Response Is it an Opportunity? Industry Opportunities Can you expand your product range? Can you diversify your business interests? Can you expand into your customer's field? Can you expand into your supplier's field? Can you expand your customer base? (Geographically or through new products) Do you have placid competitors? Do you have any export opportunities? Will the total market for your products grow? Macro Opportunities Are there any favourable changes to legislation pending Will there be any changes to any import/export constraints that will be favourable for your business? Is the economic outlook favourable? Are there any favourable cultural shifts that will benefit you? Are there any changes in the use of technology that your business can utilise such as Ecommerce or Internet sales? Other Opportunities Specify
SWOT Analysis Template whatmakesagoodleader.com Page 5 of 5 Threats Possible Threats Response Is it a threat? Industry Threats Will low cost imports impact your business? Do consumers have a choice to use a substitute product? Are substitute product sales increasing? Is your market in slow growth or in decline? Is the power of your customers or suppliers growing, can they dictate price? Are the needs of your buyers changing? Macro Threats Will foreign exchange rate changes affect your imports or exports? Are there any changes in demographics that will impact your business Is regulation in your industry increasing? Other Threats Specify

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SWOT Template.pdf

  • 1. SWOT Analysis Template whatmakesagoodleader.com Page 1 of 5 Strengths Possible Strengths Response Is it a strength? Tangible Strengths Consider your assets including plant and equipment Do you have long-term rental contracts for your business locations? Are your products unique or market leading? Have you got sufficient financial resources to fund any changes you would like to make? Do you have any cost advantages over your competitors? Do you use superior technology in your business? Is your business high volume? Can your scale up your volume if you need to? Intangible Strengths Do you have or stock strong recognisable brands Your reputation - are you considered a market leader? or an expert in your filed? Do you have good relationship with your customers? (Goodwill) Do you have strong relationships with your suppliers Do you have a positive relationship with your employees Do you have any unique alliances with other businesses? Do you own any patents or proprietary technology? Do you have a proven advertising process that works well? Do you have more experience in your field? Are you managers highly experienced?
  • 2. SWOT Analysis Template whatmakesagoodleader.com Page 2 of 5 Strengths Possible Strengths Response Is it a strength? experienced? Do you have superior industry knowledge? Are you involved with industry associations? Is your business Innovative? Other Strengths Specify
  • 3. SWOT Analysis Template whatmakesagoodleader.com Page 3 of 5 Weaknesses Possible Weaknesses Response Is it a Weakness? Tangible Weaknesses Is your plant and equipment old or outdated? Is your product line too narrow? Have you got insufficient financial resources to fund any changes you would like to make? Do you have a high overall unit cost relative to your competitors? Do you use inferior technology in your business? Do you have low volume and are restricted in your ability to scale up? Intangible Weaknesses Do you have a weak or unrecognisable brand? Do you have a weak or unrecognisable image? Do you have a poor or impersonal relationship with your customers? Do you have a poor relationship with your suppliers? Do you have a poor relationship with your employees? Is your marketing failing to meet objectives? Are your managers inexperienced? Do you have low R&D? Do you lack industry knowledge? Do you lack innovative skills? Other Weaknesses Specify
  • 4. SWOT Analysis Template whatmakesagoodleader.com Page 4 of 5 Opportunities Possible Opportunities Response Is it an Opportunity? Industry Opportunities Can you expand your product range? Can you diversify your business interests? Can you expand into your customer's field? Can you expand into your supplier's field? Can you expand your customer base? (Geographically or through new products) Do you have placid competitors? Do you have any export opportunities? Will the total market for your products grow? Macro Opportunities Are there any favourable changes to legislation pending Will there be any changes to any import/export constraints that will be favourable for your business? Is the economic outlook favourable? Are there any favourable cultural shifts that will benefit you? Are there any changes in the use of technology that your business can utilise such as Ecommerce or Internet sales? Other Opportunities Specify
  • 5. SWOT Analysis Template whatmakesagoodleader.com Page 5 of 5 Threats Possible Threats Response Is it a threat? Industry Threats Will low cost imports impact your business? Do consumers have a choice to use a substitute product? Are substitute product sales increasing? Is your market in slow growth or in decline? Is the power of your customers or suppliers growing, can they dictate price? Are the needs of your buyers changing? Macro Threats Will foreign exchange rate changes affect your imports or exports? Are there any changes in demographics that will impact your business Is regulation in your industry increasing? Other Threats Specify