SXSW 2012
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SXSW 2012 celebrated creativity and innovation in Austin, Texas, with 40,000 attendees and numerous talks, films, and bands. The event showcased brand campaigns and products, including Nike's Fuel and a Coke case study, emphasizing the importance of collaboration in the advertising industry. This year marked a shift where technology was less discussed, focusing instead on how it can be utilized creatively.
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2) Brands using services like shuttles and food delivery to stand out;
3) Storytelling through content and experiences like interactive demonstrations;
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The SXSW Interactive 2015 recap draft discusses various aspects of the event, including branding, technology trends, and memorable moments. It suggests incorporating humor, puns, and quotes from notable figures, while also emphasizing the significance of brands and tech launches at the festival. Key topics include social media trends, emerging apps, and the impact of wearables and drones, alongside recommendations for engaging content and visuals.Mec@sxswi 2015 Key Takeaways and Trends
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Brands were present at SXSW to engage with influencers in the film, digital, and music industries. Many brands had creative activations like Oreo's Trending Station that customized Oreo flavors based on trending topics or AT&T's Mobile Movement showcase of emerging technologies. Panels discussed topics like Silicon Valley's focus on creativity, the collision of online and offline experiences, and the sharing economy. The event attracted thousands each spring to network and see the latest trends across music, film, and interactive media.5 Trends To Watch For At #SXSW 2013 -- #SXSWOgilvy
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This document provides 20 microtrends observed at SXSW 2015. Some of the key trends include Millennials' negative response to McDonald's marketing, the popularity of hands-on learning among kids, Grumpy Cat's celebrity status, a focus on health and wellness, the growing power and influence of women in business, the rise of livestreaming apps like Meerkat, global influences on the tech sector from countries like Brazil and Japan, Samsung's efforts to dominate in Apple's absence, emerging technologies like robots and virtual reality, and the enduring popularity of pedicabs for transportation around Austin.Maxus @ SXSW 2015
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Budweiser held a hackathon called "Tackle Impossible" focused on road safety solutions and responsible drinking education. They awarded $25,000 to the best team to implement their ideas. The Budweiser exhibit engaged participants' senses of sight, touch, and hearing through interactive displays using bottles and instruments. HBO extensively promoted the TV series Silicon Valley throughout Austin using taxis, posters, billboards and leaflets bearing the show's fictional company logo. They held a panel discussion with the show's creators and actors at the Mashable House, where several brands including HBO hosted activations. Samsung saw long queues outside its house where people could test the new Galaxy S7 and VR solutions. [END SUMMSxSW 2015: The Year of the Meerkat
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Benefits of virtual events For the Business
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Virtual events are successful and efficient for all audiences because they reduce expenses, increase global reach, increase engagement, provide real-time data, and promote sustainability.Sathesh Murthy_ Mastering the Art of Communication for Business Success.pdf
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One such leader is Sathesh Murthy, Senior Vice President and General Manager at RingCentral India, who embodies these principles in his approach.Webinar: Why Odoo is a game-changer for Service Companies
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Watch the webinar: https://youtu.be/49xUiOHJwa4
Running a service business? Then you know how messy operations can get.
Youre not selling products. Youre selling time, expertise, and client satisfaction. That means your tools need to handle projects, people, planning, and billing - all in one place.
Thats exactly where Odoo shines. Unlike traditional ERP systems, Odoo is built to support the unique workflows of service companies. From managing projects and tracking time to invoicing, signing contracts, and handling support tickets: Odoo brings everything together. No more jumping between a plethora of spreadsheets, tools, and inboxes.
With over 45 modules, Odoo grows with your business. Need CRM today, Helpdesk tomorrow? No worries, its all connected. Plus, its fully customizable to match the way your company works.
Wondering if its a fit?
Join our 1-hour webinar where our Odoo expert Julien will walk you through the power of Odoo for service companies, complete with real-life examples from companies like yours!
What youll learn:
How Odoo streamlines the entire service lifecycle
Key modules for service businesses: Project, Timesheets, CRM, Invoicing & more
How reporting works within Odoo
What makes Odoo different from other ERP systems
When Odoo is a fit for your company (and when it's not)
A demo where we guide you through the possibilities step-by-step
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A guide for micro-enterprises in Kenya who want to venture into export businessIan McAllister - Respected Photographer And Writer
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Ian McAllister, a highly respected photographer, and writer, has dedicated his life's work to raising awareness about the fragile ecosystems of the Great Bear Rainforest. His compelling imagery and insightful narratives have garnered international acclaim and have been featured in prestigious publications like National Geographic. McAllister's ability to capture nature's intricate beauty has brought attention to the plight of endangered species and inspired individuals worldwide to join the fight for conservation.Noah Loul Shares 5 Key Impacts of AI Agents on the Sales Industry
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Noah Loul is the CEO of AI Agents by B2B Rocket, a company dedicated to transforming how sales teams operate using AI. With a clear and practical approach, Noah Loul is creating tools that help businesses respond quickly, qualify leads more effectively, and close more deals. He believes technology should support people, not replace them, and his work helps sales teams accomplish more with less effort. Noah Loul shares five straightforward ways AI agents are changing the way sales teams work and helping businesses boost their sales.Redefining Business Experiences: The Role of a Corporate Event Management Com...
Redefining Business Experiences: The Role of a Corporate Event Management Com...Be Executive Events
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Ad
SXSW 2012
- 1. SXSW Text 2012 Matt Groves Director of Integration @g64mat
- 2. SXSW is a celebration of creativity & innovation across Interactive Film & Music
- 3. Austin, Texas 25 years old 9 days 40,000 attendees 2000 talks 2000 bands 500 films 90 venues 1,200,000 tweets
- 4. If Cannes is a celebration of the past SXSW is a celebration of the future...
- 5. Many brand campaigns & products are launched at SXSW
- 7. Heres three that I found interesting
- 9. Nike Fuel Intro Video http://www.youtube.com/watch?v=TtfJAyjkkGs
- 10. Great product Awesome buying experience Open Api What does it mean for other brands? e.g. (Diet brands) Threat or Opportunity?
- 11. Average news report http://www.youtube.com/watch?v=HufcR2uc9Hs Parody video example Hobo Hotspots http://www.youtube.com/watch?v=MEW12F2BGTo
- 12. Interesting idea, bad packaging... literally Divided opinion Is it a case of ego & Na誰ve at SXSW? Why we should work together never as Silos
- 13. Intro video http://www.youtube.com/watch?v=vPDnZoJiwA4 Coke case study http://www.youtube.com/watch?v=45Z-GevoYB8
- 14. A great analogy for today! We dont need to wait 30 years :)
- 15. This was the first year technology was not talked about, mostly questions about what to do with it. Thats where the Ad industry come in. We are the story tellers and now its our time...