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The Evolution of SXSW

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Activ8Social
Activ8Social

Tech geeks, film fanatics, and music lovers UNITE! It¡¯s that time of year again when we all descend en masse to Austin, TX for ten days of panels, screenings, and parties. That¡¯s right. We¡¯re talking about the one and only, SXSW. What started out as an alternative music festival in 1987 has transformed into a breeding ground for new technologies and creative ideas.

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The Evolution ofThe Evolution of sXswsXsw See how South By Southwest transitioned from a music festival to the biggest tech party of the year. 20092009 5k5k 10k10k 15k15k 20k20k 25k25k 30k30k 35k35k 20102010 20112011 20122012 20132013 19871987 SXSW launches as a music festival only 19941994 Added film & interactive part called ¡°SXSW Film & Multimedia Conference¡± 19951995 Film & Multimedia Conference was split into two separate events, SXSW Film & SXSW Multimedia 19991999 SXSW Multimedia renamed SXSW Interactive ATTENDANCE FOR SXSWi NOTABLE SXSW ALUMNI ADVERTISINGADVERTISING SOFTWARE DEVELOPMENT SOFTWARE DEVELOPMENT SOCIAL MEDIASOCIAL MEDIA SALES/ MARKETING/ PR SALES/ MARKETING/ PR ELECTRONIC MEDIA ELECTRONIC MEDIA FINANCE/VENTURE CAPITAL FINANCE/VENTURE CAPITAL WEB DEVELOPMENTWEB DEVELOPMENT NON-PROFITNON-PROFIT EDUCATIONEDUCATION AGENCYAGENCY TOP 10 BUSINESSES AT SXSWI 20062006 SXSWi keynote panel of Wikipedia co- founder Jimmy Wales & Craigslist founder Braig Newmark 20072007 Though it launched before the festival, Twitter gained early traction & buzz at SXSWi 20082008 Interview of Facebook¡¯s Mark Zuckerberg goes sour when audience turns on tech journalist Sarah Lacy 20092009 SXSWi saw the launch of Foursquare, a breakout mobile app 20102010 1st year SXSWi attendance surpassed the music festival¡¯s AGE 31¨C40 51+ 41¨C50 21¨C30 YEARS ATTENDED SXSW 1st 2¨C4 5¨C9 10+ 2012 DEMOGRAPHICS FOR SXSWI <25k $26¨C50K $51¨C75K $76¨C100K $101¨C150K $151¨C200k >$201k $$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$ COMBINED HOUSEHOLD INCOMECOMBINED HOUSEHOLD INCOME Drink lots of water & bring a reusable bottle. Charge your devices whenever you can & bring a power strip so your whole group can charge together Wear comfortable shoes. Download the SXSW app to keep track of events & never miss a party! Bring plenty of business cards. You¡¯ll be doing lots of networking. HOW TO SURVIVE SXSW activ8social.com // @activ8social // facebook.com/Activ8Social SOURCES: 1 http://www.austin360.com/blogs/content/shared-gen/blogs/austin/digitalsavant/entries/2010/03/17/confirmed_sxsw.html/ 2 http://www.alexanderrea.com/2012/07/01/sxsw-interactive-235-percent-bigger/ 3 http://news.cnet.com/8301-13772_3-9889528-52.html 4 http://sxsw.com/sites/default/files/attachments/SXSW_Marketing_Deck.pdf JOB FUNCTION Marketing Business Dev, Sales Creative Owner, Education, IT, Legal, Student Management 29% 24%19% 18% 10% $$$$$$$$$$ 40% 60%

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The Evolution of SXSW

  • 1. The Evolution ofThe Evolution of sXswsXsw See how South By Southwest transitioned from a music festival to the biggest tech party of the year. 20092009 5k5k 10k10k 15k15k 20k20k 25k25k 30k30k 35k35k 20102010 20112011 20122012 20132013 19871987 SXSW launches as a music festival only 19941994 Added film & interactive part called ¡°SXSW Film & Multimedia Conference¡± 19951995 Film & Multimedia Conference was split into two separate events, SXSW Film & SXSW Multimedia 19991999 SXSW Multimedia renamed SXSW Interactive ATTENDANCE FOR SXSWi NOTABLE SXSW ALUMNI ADVERTISINGADVERTISING SOFTWARE DEVELOPMENT SOFTWARE DEVELOPMENT SOCIAL MEDIASOCIAL MEDIA SALES/ MARKETING/ PR SALES/ MARKETING/ PR ELECTRONIC MEDIA ELECTRONIC MEDIA FINANCE/VENTURE CAPITAL FINANCE/VENTURE CAPITAL WEB DEVELOPMENTWEB DEVELOPMENT NON-PROFITNON-PROFIT EDUCATIONEDUCATION AGENCYAGENCY TOP 10 BUSINESSES AT SXSWI 20062006 SXSWi keynote panel of Wikipedia co- founder Jimmy Wales & Craigslist founder Braig Newmark 20072007 Though it launched before the festival, Twitter gained early traction & buzz at SXSWi 20082008 Interview of Facebook¡¯s Mark Zuckerberg goes sour when audience turns on tech journalist Sarah Lacy 20092009 SXSWi saw the launch of Foursquare, a breakout mobile app 20102010 1st year SXSWi attendance surpassed the music festival¡¯s AGE 31¨C40 51+ 41¨C50 21¨C30 YEARS ATTENDED SXSW 1st 2¨C4 5¨C9 10+ 2012 DEMOGRAPHICS FOR SXSWI <25k $26¨C50K $51¨C75K $76¨C100K $101¨C150K $151¨C200k >$201k $$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$ COMBINED HOUSEHOLD INCOMECOMBINED HOUSEHOLD INCOME Drink lots of water & bring a reusable bottle. Charge your devices whenever you can & bring a power strip so your whole group can charge together Wear comfortable shoes. Download the SXSW app to keep track of events & never miss a party! Bring plenty of business cards. You¡¯ll be doing lots of networking. HOW TO SURVIVE SXSW activ8social.com // @activ8social // facebook.com/Activ8Social SOURCES: 1 http://www.austin360.com/blogs/content/shared-gen/blogs/austin/digitalsavant/entries/2010/03/17/confirmed_sxsw.html/ 2 http://www.alexanderrea.com/2012/07/01/sxsw-interactive-235-percent-bigger/ 3 http://news.cnet.com/8301-13772_3-9889528-52.html 4 http://sxsw.com/sites/default/files/attachments/SXSW_Marketing_Deck.pdf JOB FUNCTION Marketing Business Dev, Sales Creative Owner, Education, IT, Legal, Student Management 29% 24%19% 18% 10% $$$$$$$$$$ 40% 60%