SXSW �ݺ�ߣ Deck

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This document is a panel proposal for SXSW 2018 about leveraging content and brands. The panel will outline habits of successful content creators and provide advice on building intellectual property through content. It will explain how creators can turn free content into paid opportunities. The moderator and three panelists are listed, including professors and experts in intellectual property law and business operations.

Presentations & Public Speaking

What Type of Content Creator Are
You?
• The Teacher
• The Insider
• The Outsider
• The Professor
• The Newbie
• The Observer
• The Cryptographer
• The Convincer
• *A Combination
Julie Neidlinger, What Type Of Content Creator Are You? A Visual Guide To Your Copywriting Identity, https://coschedule.com/blog/type-
content-creator/

Developing & Leveraging Killer Content
• This Session:
– Outlines habits of successful content creators
– Offers straightforward and concise advice on how
to build on current strengths
– Provides an outline of the types of intellectual
property content creators need and what they can
protect on their own
– Explains how to turn free content into paid
opportunities

Presenters
• Moderator
– Shontavia Johnson, Kern Family Chair in Intellectual Property
Law Director of the Intellectual Property Law Center Professor of
Law, Drake Law School & Entrepreneur
• Panelists
– Tonya M. Evans, Professor of Law, University of New Hampshire
School of Law & Franklin Pierce Center for Intellectual Property
– W. Keith Robinson, Altshuler Distinguished Teaching Professor,
Co-Director of the Tsai Center for Law, Science and Innovation
and Associate Professor of Law, Southern Methodist University
Dedman School of Law
– Bari A. Williams, Head of Business Operations, North America,
StubHub, an eBay company

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SXSW �ݺ�ߣ Deck

1. From Posts to Profits: Leveraging Your Brand SXSW 2018 PANEL PICKER PROPOSAL

3. What Type of Content Creator Are You? • The Teacher • The Insider • The Outsider • The Professor • The Newbie • The Observer • The Cryptographer • The Convincer • *A Combination Julie Neidlinger, What Type Of Content Creator Are You? A Visual Guide To Your Copywriting Identity, https://coschedule.com/blog/type- content-creator/

4. For content creators of all types who want to leverage and grow their brand

5. Developing & Leveraging Killer Content • This Session: – Outlines habits of successful content creators – Offers straightforward and concise advice on how to build on current strengths – Provides an outline of the types of intellectual property content creators need and what they can protect on their own – Explains how to turn free content into paid opportunities

6. Presenters • Moderator – Shontavia Johnson, Kern Family Chair in Intellectual Property Law Director of the Intellectual Property Law Center Professor of Law, Drake Law School & Entrepreneur • Panelists – Tonya M. Evans, Professor of Law, University of New Hampshire School of Law & Franklin Pierce Center for Intellectual Property – W. Keith Robinson, Altshuler Distinguished Teaching Professor, Co-Director of the Tsai Center for Law, Science and Innovation and Associate Professor of Law, Southern Methodist University Dedman School of Law – Bari A. Williams, Head of Business Operations, North America, StubHub, an eBay company

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