BOBCM: Best of Branded Content Marketing 2015 D&AD EditionJustin Kirby
油
The document discusses the evolution and significance of branded content marketing, highlighting D&AD's new awards category for branded film and the importance of engaging audiences through compelling, value-oriented narratives. It showcases successful case studies from campaigns like Pedigree K9FM and Guinness Sapeurs, which effectively connected with their target audiences by prioritizing storytelling and emotional resonance over traditional product-focused messaging. Overall, it indicates a shift in marketing strategies towards content-led approaches that emphasize creativity and consumer interaction, reflecting broader societal changes in how brands engage with customers.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
The document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
The document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report by HubspotMarius Sescu
油
The State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
ChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
The document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
The document discusses the rise and importance of data science and machine learning, highlighting the growing demand for data scientists and the challenges they face. It explains machine learning concepts such as supervised and unsupervised learning, along with various real-world applications and the necessary steps involved in a machine learning workflow. Additionally, the document emphasizes the iterative process of model improvement and feature engineering used to enhance machine learning outcomes.
Time Management & Productivity - Best PracticesVit Horky
油
The document outlines best practices for time management and productivity, focusing on effective meeting habits, structured work blocks, and the importance of reflection and goal setting. It emphasizes the need for proper planning, the use of appropriate tools, and prioritizing tasks to enhance both personal and team efficiency. Additionally, personal anecdotes and strategies are shared to encourage a positive mindset and enjoyment in achieving work-related goals.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
The document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report by HubspotMarius Sescu
油
The State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
ChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
The document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
The document discusses the rise and importance of data science and machine learning, highlighting the growing demand for data scientists and the challenges they face. It explains machine learning concepts such as supervised and unsupervised learning, along with various real-world applications and the necessary steps involved in a machine learning workflow. Additionally, the document emphasizes the iterative process of model improvement and feature engineering used to enhance machine learning outcomes.
Time Management & Productivity - Best PracticesVit Horky
油
The document outlines best practices for time management and productivity, focusing on effective meeting habits, structured work blocks, and the importance of reflection and goal setting. It emphasizes the need for proper planning, the use of appropriate tools, and prioritizing tasks to enhance both personal and team efficiency. Additionally, personal anecdotes and strategies are shared to encourage a positive mindset and enjoyment in achieving work-related goals.
Time Management & Productivity - Best PracticesVit Horky
油
Symbiose_Stroemme
1. 5. november 2014
Teknisk chef
Direkt淡r
Borgmester
Forsyningsdirekt淡r
Symbiose Str淡mme En national arbejdsdag om industrielle symbioser 1/7
2. 1
2
3
Symbiose Str淡mme En national arbejdsdag om industrielle symbioser 2/7
Flere og flere industrivirksomheder i Danmark planl脱gger at igangs脱tte
industrielle symbioser.
En industriel symbiose er et kommercielt samarbejde, hvor en virksomheds
affald, bruges som en anden virksomheds r奪vare til at skabe et nyt produkt.
Der er flere grunde til at virksomheder p奪begynder industrielle symbiose:
Industrivirksomheder skaber mere oms脱tning ved at s脱lge
restprodukter fra deres produktion
Industrivirksomheder sparer omkostninger ved k淡b af
r奪varer fra andre, n脱rliggende virksomheder
Industrivirksomheder styrker deres konkurrenceevne som
resultat af mere oms脱tning og lavere omkostninger
Industrivirksomheder kan udvikle nye produkter ved hj脱lp
af genanvendelse
Industrivirksomheder f奪r r奪d til holdbar dansk kvalitet som
bevarer industriarbejdspladser i Danmark
pladser vil g奪 til udvalgte virksomheder
pladser vil g奪 til beslutningstagere i det offentlige
pladser vil g奪 til s脱rligt udvalgte studerende
1.
2.
3.
4.
5.
60
30
10
Arbejdsdagen er en eksklusiv begivenhed for s脱rlig interessante
industrivirksomheder og udvalgte personer inden for det offentlige.
Din arbejdsplads er s脱rlig inviteret sammen med 99 andre udvalgte
danske arbejdspladser som arbejder med industri i Danmark.
Der er plads til 100 deltagere i alt:
Pladserne uddeles efter et f淡rst-til-m淡lle princip.
1
Jan Hoff, Senior Vice President,
Novo Nordisk
2
S淡ren Carlsen, Senior Director,
Novozymes
3
Rasmus Christensen, CEO,
SE Blue Renewables K/S
(Joint venture ml PFA Pension & SE)
P奪 arbejdsdagen vil du blandt
andet kunne m淡de:
3. 4Keynote speakers:
4
Gunter Pauli
Gunter Pauli er serie-entrepren淡r
og st奪r blandt andet bag reng淡rings-
m脱rket Ecover.
Pauli har vejledt konstruktionen af
flere fabrikker som bygger p奪 symbiose-
produktionsprincipper. Blandt andet en
papirfabrik i Kina og en tidsel-ethanol-
fabrik.
Pauli vil ud fra et investerings-
synspunkt tale om de erfaringer og
muligheder symbioseproduktion
har i fremtiden.
5
Anders Eldrup
Nuv脱rende formand for CLEAN
(f淡r Copenhagen Cleantech Cluster).
Tidligere adm. direkt淡r for DONG
Energy.
3/7Symbiose Str淡mme En national arbejdsdag om industrielle symbioser
5
P奪 arbejdsdagen vil du f奪
adgang til:
Ved at have gennemf淡rt arbejdsdagen, vil du og din virksomhed f奪 adgang
til viden og metoder som kan hj脱lpe din virksomhed sikkert p奪 vej ind i en
ny v脱kstalder.
Ved at komme til arbejdsdagen, f奪r du v脱rkt淡jer til hvordan du kan
videreudvikle industrielle symbioser for at reducere driftsomkostninger og
optimere processer s奪dan at det er mere rentabelt at producere i Danmark
- selv med relativt h淡je danske l淡nninger. Derved bliver industrielle
symbioser et redskab til at fastholde industriarbejdspladser og til at skabe
lokal v脱kst i Danmark i det 21. 奪rhundrede.
Er du selv forhindret i at komme, kan du sende denne invitation videre til
en relevant medarbejder p奪 din arbejdsplads, som kan komme i dit sted.
Erfaringer fra andre industrivirksomheder om igangv脱rende
symbioser
Diskussioner med andre ledere om, hvordan man ledelsesm脱ssigt
styrer menneskelige relationer i symbioser p奪 tv脱rs af
arbejdspladser
Viden fra andre industrivirksomheder om hvordan du
nyt脱nker dine anvendelser af restprodukter for at skabe nye
indtjeningskanaler
Tilbud om at f奪 et omkostningsfrit ressourcetjek fra symbiose-
eksperter
Beslutningstagere inden for det offentlige
Inspiration og id辿er til at optimere din produktion p奪 mest
omkostningsbesparende vis
a.
b.
c.
d.
e.
f.
4. 4/7Symbiose Str淡mme En national arbejdsdag om industrielle symbioser
Praktisk information:
Tid:
5. november 2014
Klokken:
09:00 16:30
Sted:
Bryghuset Braunstein,
Carlsensvej 5, 4600 K淡ge
Tilmelding:
www.symbiosestroemme.safeticket.dk
Afsenderen p奪 arbejdsdagen er Symbiose Centeret og
V脱kstforum Sj脱lland. Det er de to organisationers ambition at
flere produkter og industriarbejdspladser kan blive i landet, hvis
virksomheder forts脱tter det igangv脱rende arbejde med at skabe
industrisymbioser i alle hj淡rner af landet.
5. #1
Eksempel p奪 genbrug af materiale
Eksempel #1:
Karup Kartoffelmelfabrik
Karup Kartoffelmelfabrik i Midtjylland genererer i dag betydelige
m脱ngder af biproduktet kartoffelprotamylasse fra fabrikkens
produktion af kartoffelmel. Karup Kartoffelmelfabrik har unders淡gt
muligheden for at blande protamylassen med kalk fra det
n脱rliggende kalkv脱rk. Blandes de to produkter, kan en ny form for
haveg淡dning produceres og s脱lges.
I dag kan Karup Kartoffelmelfabrik f奪 30 淡re pr. kg. kartoffelrester
(til eksisterende g淡dning i landbruget), hvorimod unders淡gelser
viste, at de kan forvente at f奪 8-10 kr. ved produktion af
haveg淡dning.
Symbiose Str淡mme Eksempler p奪 symbioser 5/7
6. #2
Eksempel p奪 genbrug af vand
Eksempel #2:
Royal Unibrew og Faxe Kalk
Nyttigg淡relse af till淡bet grundvand til k淡leform奪l.
Faxe Kalk bortpumper 奪rligt 400.000 - 600.000 m3 till淡bet
grundvand til Faxe / K淡ge Bugt. Samtidig bruger Royal Unibrew
奪rligt 16.000 m3 grundvand til k淡leform奪l i sin produktionsproces.
Foruden de gavnlige milj淡effekter forventes projektet at v脱re
en rentabel forretning for alle involverede parter idet der spares
omkostninger til dele af pumpningen.
Projektet vil give en milj淡gevinst i forhold til den betydelige
mindre indvinding af virgint grundvand.
Dertil vil det samlede energibehov til pumpning blive reduceret
svarende til en reduktion i 奪rlig CO2
udledning p奪 283 tons.
Symbiose Str淡mme Eksempler p奪 symbioser 6/7
7. Eksempel #3:
Jacobsens Bakery Ltd.A/S
og Hedensted Fjernvarme
Jacobsens Bakery Ltd. A/S samarbejder med Hedensted Fjernvarme,
om genanvendelse af energi.
Bageriet, der fremstiller sm奪kager, har overskydende varm luft fra
sine ovne, som kan nyttigg淡res som fjernvarme, hvis det opk淡bes
af Hedensted Fjernvarme. Der er en 淡konomisk gevinst for begge
parter, da bageriet vil kunne tjene p奪 salget af overskudsluften og
Hedensted Fjernvarme kan reducere deres udgifter til naturgas.
Den milj淡m脱ssige gevinst er en reduktion i CO2
-udledningen p奪
ca. 166 tons pr. 奪r og varmegenvindingen hos Jakobsens Bakery vil
generere 812 MWh pr. 奪r.
#3
Eksempel p奪 genbrug af energi
Symbiose Str淡mme Eksempler p奪 symbioser 7/7