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Symposium portfolio

J
Jonathan Unger

The document summarizes a campaign for the Advertising Symposium event with the theme "Not All Networking Is Equal". The campaign targeted journalism students at UNC to promote the intimate networking opportunities at Symposium compared to other events. Designs for print, social media, and the event program were meant to be bright, eye-catching, and engaging for advertising students. The results included registration filling up four days quicker than the previous year and positive feedback from professors and students on the strength of the campaign.

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Symposium Campaign Not All Networking Is Equal New Business Team
Not All Networking Is Equal Theme - Networking is a frequently awkward and difficult process that all ad students must participate in. Many events promise networking opportunities, but none are as intimate and personal as the Advertising Symposium. - Ad Club hosts weekly guest lectures. We must dissolve the notion that Symposium is simply another learning experience.
Look and Feel - Our target is limited to students within the J- School, meaning we could (and should) be very insular with our copy. Stories should be significantly more engaging to ad students than their average UNC colleague. - Keep designs bright and eye-catching to stick out from typical Carroll Hall fare.
Print
Print
Social Media - Entertain students while gently reminding them of sign-up date and other information.
Event Program - Included: - 8 speaker bios creatively introducing our guests - Entertaining welcome and thank you paragraphs - Design elements to match look and feel of previous materials - Example bio:
Results - Registration for Symposium filled up within 48 hours of opening, a full four days quicker than the previous year - 48 college students attended a 9:00 AM meeting on a Friday (an impossible to overstate acheivement) - Multiple mentions of the strength of the campaign from J-School professors and students alike.

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Symposium portfolio

  • 1. Symposium Campaign Not All Networking Is Equal New Business Team
  • 2. Not All Networking Is Equal Theme - Networking is a frequently awkward and difficult process that all ad students must participate in. Many events promise networking opportunities, but none are as intimate and personal as the Advertising Symposium. - Ad Club hosts weekly guest lectures. We must dissolve the notion that Symposium is simply another learning experience.
  • 3. Look and Feel - Our target is limited to students within the J- School, meaning we could (and should) be very insular with our copy. Stories should be significantly more engaging to ad students than their average UNC colleague. - Keep designs bright and eye-catching to stick out from typical Carroll Hall fare.
  • 6. Social Media - Entertain students while gently reminding them of sign-up date and other information.
  • 7. Event Program - Included: - 8 speaker bios creatively introducing our guests - Entertaining welcome and thank you paragraphs - Design elements to match look and feel of previous materials - Example bio:
  • 8. Results - Registration for Symposium filled up within 48 hours of opening, a full four days quicker than the previous year - 48 college students attended a 9:00 AM meeting on a Friday (an impossible to overstate acheivement) - Multiple mentions of the strength of the campaign from J-School professors and students alike.