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Don't get around much anymore

Nicole Ferdinand
Nicole Ferdinand

The document discusses synchronous travelogues, an emergent form of online behavior where individuals share their travel experiences in real-time across multiple social media platforms. It has become democratized compared to traditional travelogues which were often written, printed, and shared after the fact. The research examines synchronous travelogues at the Notting Hill Carnival to understand how technology and social interactions influence each other. Findings suggest travelogues now facilitate instant sharing and responses between travelers and audiences, blurring boundaries.

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Don't get around much any more: Synchronous Travelogues at the Notting Hill Carnival
Why this research? Study mapping the Experience Production System of UK Carnivals using social media Technology and social behavior coevolve: Technology influences social interactions Social interactions can also influence technology Synchronous Travelogue Emergent form of online behavior by individuals
Why is this important to Carnival? Commercial implications for festival organizers and entrepreneurs Every visitor/customer has an audience >150, combined reach of over 1 million in any medium sized event Young, affluent, educated audience Influence visit/ product purchase decisions Influence festival layout and design
Literature Summary The travelogue has a long history Narrated Written Printed Photos From late 1990s overtaken by travel blog Online Participative
Research Design Content analysis online Archive of Social Media interactions around Events and Destinations Virtual interviews with bloggers in Delphi format
Findings Blogs evolved FROM Post hoc, asychronous, rich text, descriptive, discursive text, pictures (semi-synchronous, often with proprietory blog platforms) TO multi-faceted, synchronous, interventions, bricolage, varied content, fragmented (Facebook, Twitter, Pinterest, Foursquare)
Findings Motivations of Travelogue writers: Travel experience enhanced through virtual conspicuous consumption or through altruism/sharing. Audience vicarious consumption (as of old), but with the ability to interact and instantly demonstrate appreciation, prior knowledge or suggest activities
Synchronous Travelogue Virtual transmedia souvenir created by traveler/performer and audience Blurs performer/audience boundaries Linked multiple networks and platforms (Twitter/Facebook/Instagram/Flikr/Pinterest/You Tube/Blog) Instant sharing/responses
Synchronous Travelogue Facilitated by technology Free Social networks Cheap online storage Ubiquitous network access (wireless/mobile) Evolving social norms Sharing thoughts and impressions Sharing content
Example from Noting Hill Carnival 2012 CONTENT/AUDIENCE HOW MASQUERADE BAND MEMBER TWEET INTERACTION SHARED I hope people realise it's the first day of Notting Hill Carnival twitter.com next Sunday. Stewards needed for Notting Hill Carnival. Anyone who may twitter.com be interested then please let me know. This is my last carnival doing a large costume... Look out for me if you're heading down Notting Hill. I'll have my phone on twitter.com me. :) My costume for Notting Hill Carnival 2012. http://t.co/Fcxvy3pY PHOTO twitter.com I think I had the longest eyelashes out of M2K during Notting Hill Carnival. Loool. blackberry RT @NatashaTL: Notting Hill Carnival was pretty fun for most of the day! @M2KMAS is definitely the best band for MESSAGE TO FOLLOWER/ costume wearers! I <3 M2K BAND MENTION blackberry Omg. I'm hearing I was dancing with Police Officers yesterday at Notting Hill Carnival! Why don't I remember this? Loool. =| blackberry How can Notting Hill Carnival be 3 days ago already? Omg. I miss it so much!!! blackberry Hey @JackieEyewe. Can you send me the pics you took at Notting Hill Carnival please? x MESSAGE TO FOLLOWER blackberry Is it bad that I'm planning for Notting Hill Carnival next year already? twitter.com Congratulations to my carnival band @M2KMAS! We came 3rd place at Notting Hill Carnival for Sunday and Monday. BAND MENTION twitter.com
Before
On the Road: AM
On the Road: PM
Post Event
Summary Travelogues extend the travel experience spatially and temporally HOWEVER, Travel information was mediated by influential broadcasters Now democratised No curator or filter Immediacy without mediation
Implications Need for power, communications infrastructure / mobile broadband to facilitate synchronicity Tourism authorities and providers to supply readymade narratives (photo opps, local colour, music, culture) Monitor networks to identify emergent themes and legitimize/amplify them

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Don't get around much anymore

  • 1. Don't get around much any more: Synchronous Travelogues at the Notting Hill Carnival
  • 2. Why this research? Study mapping the Experience Production System of UK Carnivals using social media Technology and social behavior coevolve: Technology influences social interactions Social interactions can also influence technology Synchronous Travelogue Emergent form of online behavior by individuals
  • 3. Why is this important to Carnival? Commercial implications for festival organizers and entrepreneurs Every visitor/customer has an audience >150, combined reach of over 1 million in any medium sized event Young, affluent, educated audience Influence visit/ product purchase decisions Influence festival layout and design
  • 4. Literature Summary The travelogue has a long history Narrated Written Printed Photos From late 1990s overtaken by travel blog Online Participative
  • 5. Research Design Content analysis online Archive of Social Media interactions around Events and Destinations Virtual interviews with bloggers in Delphi format
  • 6. Findings Blogs evolved FROM Post hoc, asychronous, rich text, descriptive, discursive text, pictures (semi-synchronous, often with proprietory blog platforms) TO multi-faceted, synchronous, interventions, bricolage, varied content, fragmented (Facebook, Twitter, Pinterest, Foursquare)
  • 7. Findings Motivations of Travelogue writers: Travel experience enhanced through virtual conspicuous consumption or through altruism/sharing. Audience vicarious consumption (as of old), but with the ability to interact and instantly demonstrate appreciation, prior knowledge or suggest activities
  • 8. Synchronous Travelogue Virtual transmedia souvenir created by traveler/performer and audience Blurs performer/audience boundaries Linked multiple networks and platforms (Twitter/Facebook/Instagram/Flikr/Pinterest/You Tube/Blog) Instant sharing/responses
  • 9. Synchronous Travelogue Facilitated by technology Free Social networks Cheap online storage Ubiquitous network access (wireless/mobile) Evolving social norms Sharing thoughts and impressions Sharing content
  • 10. Example from Noting Hill Carnival 2012 CONTENT/AUDIENCE HOW MASQUERADE BAND MEMBER TWEET INTERACTION SHARED I hope people realise it's the first day of Notting Hill Carnival twitter.com next Sunday. Stewards needed for Notting Hill Carnival. Anyone who may twitter.com be interested then please let me know. This is my last carnival doing a large costume... Look out for me if you're heading down Notting Hill. I'll have my phone on twitter.com me. :) My costume for Notting Hill Carnival 2012. http://t.co/Fcxvy3pY PHOTO twitter.com I think I had the longest eyelashes out of M2K during Notting Hill Carnival. Loool. blackberry RT @NatashaTL: Notting Hill Carnival was pretty fun for most of the day! @M2KMAS is definitely the best band for MESSAGE TO FOLLOWER/ costume wearers! I <3 M2K BAND MENTION blackberry Omg. I'm hearing I was dancing with Police Officers yesterday at Notting Hill Carnival! Why don't I remember this? Loool. =| blackberry How can Notting Hill Carnival be 3 days ago already? Omg. I miss it so much!!! blackberry Hey @JackieEyewe. Can you send me the pics you took at Notting Hill Carnival please? x MESSAGE TO FOLLOWER blackberry Is it bad that I'm planning for Notting Hill Carnival next year already? twitter.com Congratulations to my carnival band @M2KMAS! We came 3rd place at Notting Hill Carnival for Sunday and Monday. BAND MENTION twitter.com
  • 15. Summary Travelogues extend the travel experience spatially and temporally HOWEVER, Travel information was mediated by influential broadcasters Now democratised No curator or filter Immediacy without mediation
  • 16. Implications Need for power, communications infrastructure / mobile broadband to facilitate synchronicity Tourism authorities and providers to supply readymade narratives (photo opps, local colour, music, culture) Monitor networks to identify emergent themes and legitimize/amplify them