ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
Tablet Market in India -
Ecosystem,Current Status and Potential




               Amit Kumar Ambastha
CONTENT


   What is Tablet ?????

   Overview of the Global Tablet Market

   Key Players in the Value Chain

   Potential applications and used cases for Tablet for Consumers

   Status of current Tablet market in India

   Potential scenarios that can drive tablet adoption in India

   Factors contributing to tablet consumer value proposition in India

   Challenges for growth to tablets in India

   Forecast for tablet Sales In India

                               Amit Kumar Ambastha
What is Tablet ?????




      Amit Kumar Ambastha
Thus a tablet can be defined as portable personal computer equipped with a
touch screen as a primary input device and is designed to be operated and
owned by an individual. Unlike laptops, tablet may not be equipped with a
keyboard, in which case user can use a virtual onscreen substitute. All
tablets have a wireless adapter for Internet and local network connection.


                            Amit Kumar Ambastha
Overview of the global tablet Market




              Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Key Players in the value chain




          Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Potential Applications and use
                           use-
cases of tablets for consumers




           Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Tablet will co-exit with both Mobile Phones and computers
               exit

    - Primary Communications device
    - Basic Voice Comm. To Smartphones
    - Highly portable , highly capable, but have small display size



                - Primary Commputing device
                - Highly capable but bulky to use




             - Highly portable Via media for everyday tasks
               due to touch interface , Instant On , Long
               Battery life .
             - Work + Entertainment for all situations


                             Amit Kumar Ambastha
Status of Current tablet market in India




               Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Total 263 Tablet Models are present in the
Indian Market (as on 19
                     19-06-2012).

Complete list of Tabs with Product description &
prices in India are available on the following link :
                                                    :-
http://www.naaptol.com/buy/computers_-_peripherals/tablet.html
http://www.naaptol.com/buy/computers_




                              Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Potential Scenarios tha drive tablet adoption
                  s that
                  in India.




                 Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Factor Contributing to the tablet consumer
        value proposition in india




                Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Challenges for growth of tablets in india




               Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Forecasts for tablet Sales in india




              Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
Amit Kumar Ambastha
So, What does it means ?????
Its Means.......




It is up to the ecosystem Players to navigate
through highly fragmented retails universe,
diverse      consumer    segments,    unique
consumer expectations & Complex market
dynamics and capitalize on the opportunity
called - INDIA
                              Amit Kumar Ambastha

More Related Content

Tablet ecosystem in_india-facts_&_figures