The document discusses how the Ackerman Group facilitates complex client needs through a select group of designers. It executes brand, logo, and storytelling concepts with exceptional results. The summary provides high-level information about the company facilitating various design projects through a team of designers.
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1. The Ackerman Group facilitates the expression of a wide range of complex
Client needs. We engageF R E D C S A Ncore PofRdesigners to execute brand, logo
A L a select F T O TFOLIO
and storytelling concepts with exceptional results.
2. APPLIED HEALTH
SOLUTIONS
A P P L IE D H E A LT H S O L U T IO N S
14. C A R m E L vA L L E y C E N T E R F O R L I F E
15. Design & Context Italy 2008
The most amusing aspect of this city is its diversity. Florence is refreshing. This city is busy and con- When thinking of Venice, this first thing that comes
Not only in the cultures that live amongst its people, gested in the center where most of the stores and to mind is the first night we arrived. This night I
but also in its everyday design. Walking through the restaurants are located. There is, however, a dif- remember everyone, including myself, repeating
streets of this city you discover how well this historic ferent experience in the outer edge of Florence. It the same phrases; WOW, I love the water! WOW, the
city combines between its past, present, and space. is covered with green vegetation, including Central breeze feels so good! WOW, this place is beautiful, I
Containing the history of the world says enough Park, which extends out a great distance. Here want to live here!
about this city. This is the place where history hap- the city is more relaxed and slower paced. There
pened, and they greatest lived. From block to block are more locals and fewer tourists in these areas. All of those ideas stuck with me for differing rea-
you view the use of space, witness the past, and get Another interesting observation of this city is the sons. The wind off the water carried through the
a taste of the present and future. Getting lost in this distinct characteristics that many of the churches whole city, which was amazing, and gave Venice
city made me learn and appreciate the greatness of share. Some churches have facades that are almost such an airy, light feel; almost magical and whimsi-
this historic city. What interested me the most, was identical to other facades of other churches through- cal feel, which I think carried over in the attitudes
the fact that there were parts of my own Egyptian out the city. They appear to be constructed with the of the group. The Venice breeze had a way of dis-
culture in every center. Also, because this city is so same materials, mainly portray the same green and solving everyone¨s problems; in many ways, that
great and had such great power, you see imitations pink colors, and even come close to being detailed in idea is the very definition of great design. My only
of their style of design all over the world. From the very similar manners. Perhaps this was done in order last issue with Venice is just the opposite of the last
Roman columns to the domes on top of all churches to tone down the city, keep it more private and for phrase that many in the group mentioned. The idea
the power is revealed. This city affected me the most the residents, and direct tourists elsewhere. the people even inhabited Venice was odd to me. It
out of all cities we visited, because of the greatness was the only place in Italy (which we toured) that I
that lies within it. could only see as vacation, in much the same way as
I view Las Vegas, or Manhattan; they are more tourist
attractions than they are cities. The touring mindset
could in no way take from its beauty; it only put into
perspective the sites that were viewed.
The images that seemed to stay with me were of
long winding corridors which were used both as
waterways and walkways. I have grown up with
water as my backdrop for my entire life, but never
have I seen water of such a mystical color. I felt like,
in many ways that I could see all of the history in the
water alone; because even in Venice, water can-
not be ^just ̄ water, it must have some romanticism
within it.
Radwa Ahmed Rome 2008 Jennifer Boes Florence 2008 Erich Berrett Venice 2008
Therme Vals is perfection. The power of architecture Everything in Milan seemed to be very up to date. It This was my favorite single work that we saw on the
can been seen by evoking emotion for the visitor. A was not about old materials anymore, it was about trip. It had so many levels and layers, yet it was so
truly modern masterpiece, Zumthors project created what was new and what was going to be the next peaceful and relaxing. The first picture shows the
a full body experience that simplified the essence of design. There was not much emphasis in the build- reflection point that Jose mentioned even before
the baths. Body + Water. A minimal approach to an ings any more. There was more emphasis in how we got to the cemetery, but it shows it through the
experience that is incredible. When experiencing the to construct a space not in the space itself. Every- veil of plant that Carlo Scarpa used to separate the
baths the body is stimulated from all senses in every thing seemed to become very modern and sleek: the area of remembering and the area of reflecting. The
direction with heat and light guiding the experience chairs, the walls, as well as the tables and glass. second picture I think shows Scarpa¨s commitment
until finally rising from the water to a breathtaking Milan created an environment of new products and to his theme of layers. Even underwater everything is
view, the Swiss Alps. Amazing! new features that were innovative and unique. The in layers. The third picture is of a wonderful designed
beauty in Milan was that people were still using the lighting effect scarpa built into the cemetery, the
designs that were there including but not limited too picture represents to me how well Scarpa used natu-
Le Corbusier, Charlotte Perriand, Frank Lloyd Wright, ral things to create seemingly supernatural effects.
and Mario Bellini. These designs that were created The last picture the perfect picture to represent the
changed design. Carlo Scarpa began and changed depth of the sight and the power one feels walking
design in Venice and formed a base for Milan. Milan around the area.
created new forms of design.
Ryan Grabe Vals, CH 2008 Melissa Gronlund Milan 2008 Paul Endelman San Vito D¨Altivole 2008
S u m m E R A b R O A D , I T A Ly 0 8
16. This was my favorite single work that we saw on the
trip. It had so many levels and layers, yet it was so
peaceful and relaxing. The first picture shows the
reflection point that Jose mentioned even before
we got to the cemetery, but it shows it through the
veil of plant that Carlo Scarpa used to separate the
area of remembering and the area of reflecting. The
second picture I think shows Scarpa¨s commitment
to his theme of layers. Even underwater everything is
in layers. The third picture is of a wonderful designed
lighting effect scarpa built into the cemetery, the
picture represents to me how well Scarpa used natu-
ral things to create seemingly supernatural effects.
The last picture the perfect picture to represent the
depth of the sight and the power one feels walking
around the area.
Design & Context Italy 2008 Paul Endelman San Vito D¨Altivole 2008
S u m m E R A b R O A D , I T A Ly 0 8