Tag Management Systems
Download as PPTX, PDF
3 likes2,490 views
The document provides an overview of using Google Tag Manager. It discusses the benefits of tag management systems and provides a general overview and training on how to use GTM. It also includes examples of sample Universal Analytics tags and macros, as well as how to implement tags for AdWords and track changes using GTM.
Tag Management Systems
- 2. About @analyticsninja Loves working with fun businesses
- 3. Goals of this presentation Discuss the benefits of Tag Management Systems Provide a general overview and training for how to use Google Tag Manager Tactical implementation example
- 4. THANK YOU
- 5. Many different TMS options
- 7. Use Case: Teams in US West Coast, Europe, Australia, Israel
- 10. Track Changes
- 11. Preview and Debug mode
- 12. Preview and Debug mode
- 13. Basic Intro to GTM Tags pixels or javascript Rules cause tags to fire URLs / hostnames / referrers Values or Conditions present in Macro Macros values Events trigger rules to execute if conditions are not already present to fire tag when GTM loads.
- 14. Rules
- 15. Rules
- 16. Rules
- 17. Rules
- 18. Sample Universal Analytics Tags
- 19. Sample Universal Analytics Macros
- 20. Sample Universal Analytics Macros
- 21. Inside the Universal Analytics Tag
- 22. Quickly extend GA implementation
- 24. Adwords RLSA
- 25. Surprise Client with Reason to Personalize
- 26. Surprise Client with Reason to Personalize
- 28. Data Layer
- 29. Smart Data Layer => Smart Decisions
- 30. Smart Data Layer => Smart Decisions
- 31. Smart Data Layer => Smart Decisions
- 32. Course Technology > Course Name
- 33. Smart Data Layer => Smart Decisions
Editor's Notes
- #3: Having worked with businesses in a lot of different industry verticals, I can confidently say that analytics is important to everyone and needs to be tailored to each business.
- #9: This led me to Google Tag Manager as a quick way to update a clients code base on their site and deploy two versions of Google Analytics at the same time.I quickly noticed that it was so much more.Super PowerfulGreat, Intuitive InterfaceFree
- #14: General Introduction to Google Tag Manager
- #15: Want to re-target NON Branded Organic Google Search, have the referrer be Google, URL not equal the homepage or have any tracking parameters on it.
- #16: For a co-deployment between Universal and GA, we simply set the same rule to fire both UA and GA Tags.
- #19: Doug had a better naming convention in his tags that I did. Dont pay too close of attention here.
- #22: As you can see, for some reason the GTM custom dimensions are not sorted in any sort of usable order. Certainly not the order I created them in.
- #24: The above funnel shows users who did all the steps in a particular funnel and can be created completely on the fly (similar to goal flow report, but not based on users not sessions).One of the things that I like about KissMetrics is that the data is reprocessed and that the visitor stitching is also retroactive. So as soon as you alias a login to the clientID, all reports will reprocess within a day or so to represent the new data set.
- #25: The above funnel shows users who did all the steps in a particular funnel and can be created completely on the fly (similar to goal flow report, but not based on users not sessions).One of the things that I like about KissMetrics is that the data is reprocessed and that the visitor stitching is also retroactive. So as soon as you alias a login to the clientID, all reports will reprocess within a day or so to represent the new data set.
- #29: Basic JSON Object of Name / Value combinations that provides a simple structured of exposing information you want to pass into a some tool, like a Tag Management System.
- #30: One of the most important aspects of determining the values that are passed to the data layer, are the companies business objective themselves. This business. (explain what they do).
- #34: Clear next step is to focus on acquiring traffic targeted the courses that have a higher propensity to lead to conversion.Creating different funnel visualizations between Course Page > Registration Form, or course page to registration completion.Web Dev and project management had a lot of people make it to the REG form but not complete the form.