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TagCommander-Engage-Datasheet-EN

Marco Frassinetti
Marco Frassinetti

TagCommander Engage is a data management module that allows marketers to leverage customer data from various sources to improve audience engagement. It provides a centralized data store in the cloud to continuously collect and normalize live data to gain a 360-degree view of customers. Marketers can explore audience segments using an intuitive interface and define rules to trigger personalized, real-time interactions across channels. This helps optimize experiences and drive higher engagement.

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TagCommander Engage UNIFY YOUR DATA. ACTIVATE YOUR AUDIENCE Your marketing and advertising solutions produce and consume more data than ever before. To support increasingly complex customer journeys and deliver real-time relevance, this data must be harnessed, interpreted and made actionable. DATA SHEET | TAGCOMMANDER ENGAGE LEVERAGE ALL YOUR MARKETING DATA TagCommander Engage simplifies customer data management and enables marketers to drive improved audience engagement in context, in real-time, and across all touch points. A module of the broader TagCommander real-time marketing hub, TagCommander Engage offers marketers a high-performance data store in the cloud that continuously buffers live data and supports real-time interactions across all your marketing solutions. You can continuously onboard, normalise and clean data from any internal or external source. MAINTAIN A 360属 REAL-TIME VIEW OF INDIVIDUALS TagCommander gives you access to a unified and actionable view of unique individuals, appended with their full engagement history. Visitorsessionscanbeassembledfrominteractionsacrossmultiple devices. You can correlate visitor-centric and ad-centric data with CRM data for a better understanding of customer behaviour. Resulting data and KPIs are available at all times to feed to other digital analytics or decision support tools. EXPLORE AND UNLOCK YOUR FULL AUDIENCE Thanks to an intuitive, visual interface, TagCommander enables you to explore your full audience. Identify strategic segments and revenue opportunities. Use any number of data sources to refine and enrich your segments. You can then define business rules and set behavioural triggers to activate your data. Examples of enhanced tactics made possible by TagCommander Engage include real-time on-site optimisation, improved email personalisation, more effective visitor retargeting, or provision of differentiated customer service. YOUR COMMAND CENTRE FOR OMNI-CHANNEL ENGAGEMENT TagCommander offers you a vendor-neutral environment to integrate and distribute the data of your chosen marketing and advertising solutions. Dataisavailableandactionableoverthetimeperiodofyourchoice. An in-memory architecture ensures millisecond-level triggers with billions of events processed monthly. By intelligently delivering real-time data and context to your marketing solutions, TagCommander Engage lets you improve your interactions with customers and prospects. Channels gain in targeting precision and personalisation driving higher engagement and a superior user experience.
W W W . T A G C O M M A N D E R . C O M This brochure is for informational purposes only. TagCommander makes no warranties, expressed or implied, in this document. TagCommander is a registered trademark in the United States and other countries. Various products and service names referenced herein may be trademarks of TagCommander. All other products and service names mentioned may be trademarks of their respective owners. Copyright 息 2015 TagCommander - All rights reserved. France & Benelux +33 1 43 12 34 52 Germany, Austria, Switzerland +49 89121405762 UK & Nordics +44 203 398 1333 Italy, Greece & Turkey +39 02 947 538 21 Spain +34 931816338 GET STARTED To learn more or to request a demonstration, visit www.tagcommander.com or contact a sales representative today. KEY BENEFITS Unify your marketing data across disparate data sources. Explore your full audience to find revenue opportunities. Power personalised, contextually enabled marketing at scale. Correlate visitor identities across multi-device sessions. KEY MARKETING AND TECHNICAL FEATURES Trigger real-time actions based on business rules and customer behaviour. Gather data beyond the data layer (ability to use APIs, mobile SDKs, webhooks and batch processes). Visual audience discovery and segment building. Activate and distribute your data in real-time. TagCommanderisessentialtoharnessing our online data to tailor conversations to the needs of each of our customers. Olivier Gosset, Head of E-commerce Sales, Nestl辿 Suisse

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TagCommander-Engage-Datasheet-EN

  • 1. TagCommander Engage UNIFY YOUR DATA. ACTIVATE YOUR AUDIENCE Your marketing and advertising solutions produce and consume more data than ever before. To support increasingly complex customer journeys and deliver real-time relevance, this data must be harnessed, interpreted and made actionable. DATA SHEET | TAGCOMMANDER ENGAGE LEVERAGE ALL YOUR MARKETING DATA TagCommander Engage simplifies customer data management and enables marketers to drive improved audience engagement in context, in real-time, and across all touch points. A module of the broader TagCommander real-time marketing hub, TagCommander Engage offers marketers a high-performance data store in the cloud that continuously buffers live data and supports real-time interactions across all your marketing solutions. You can continuously onboard, normalise and clean data from any internal or external source. MAINTAIN A 360属 REAL-TIME VIEW OF INDIVIDUALS TagCommander gives you access to a unified and actionable view of unique individuals, appended with their full engagement history. Visitorsessionscanbeassembledfrominteractionsacrossmultiple devices. You can correlate visitor-centric and ad-centric data with CRM data for a better understanding of customer behaviour. Resulting data and KPIs are available at all times to feed to other digital analytics or decision support tools. EXPLORE AND UNLOCK YOUR FULL AUDIENCE Thanks to an intuitive, visual interface, TagCommander enables you to explore your full audience. Identify strategic segments and revenue opportunities. Use any number of data sources to refine and enrich your segments. You can then define business rules and set behavioural triggers to activate your data. Examples of enhanced tactics made possible by TagCommander Engage include real-time on-site optimisation, improved email personalisation, more effective visitor retargeting, or provision of differentiated customer service. YOUR COMMAND CENTRE FOR OMNI-CHANNEL ENGAGEMENT TagCommander offers you a vendor-neutral environment to integrate and distribute the data of your chosen marketing and advertising solutions. Dataisavailableandactionableoverthetimeperiodofyourchoice. An in-memory architecture ensures millisecond-level triggers with billions of events processed monthly. By intelligently delivering real-time data and context to your marketing solutions, TagCommander Engage lets you improve your interactions with customers and prospects. Channels gain in targeting precision and personalisation driving higher engagement and a superior user experience.
  • 2. W W W . T A G C O M M A N D E R . C O M This brochure is for informational purposes only. TagCommander makes no warranties, expressed or implied, in this document. TagCommander is a registered trademark in the United States and other countries. Various products and service names referenced herein may be trademarks of TagCommander. All other products and service names mentioned may be trademarks of their respective owners. Copyright 息 2015 TagCommander - All rights reserved. France & Benelux +33 1 43 12 34 52 Germany, Austria, Switzerland +49 89121405762 UK & Nordics +44 203 398 1333 Italy, Greece & Turkey +39 02 947 538 21 Spain +34 931816338 GET STARTED To learn more or to request a demonstration, visit www.tagcommander.com or contact a sales representative today. KEY BENEFITS Unify your marketing data across disparate data sources. Explore your full audience to find revenue opportunities. Power personalised, contextually enabled marketing at scale. Correlate visitor identities across multi-device sessions. KEY MARKETING AND TECHNICAL FEATURES Trigger real-time actions based on business rules and customer behaviour. Gather data beyond the data layer (ability to use APIs, mobile SDKs, webhooks and batch processes). Visual audience discovery and segment building. Activate and distribute your data in real-time. TagCommanderisessentialtoharnessing our online data to tailor conversations to the needs of each of our customers. Olivier Gosset, Head of E-commerce Sales, Nestl辿 Suisse