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TagCommander-Factsheet-PMS-EN-WEB

Marco Frassinetti
Marco Frassinetti

TagCommander provides a privacy management solution that enables enterprises to streamline user privacy management and secure sensitive data collection. It facilitates deploying tags consistently across websites to gain user consent for tracking cookies and determine whether to display tags based on criteria. TagCommander also prevents data leakage through firewalls and detection technologies during user interaction, transmission, and storage to help identify and block potential breaches.

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Show your customers you respect their privacy, and comply with International and US guidelines with TagCommanders Privacy Management solution. This cutting-edge tool enables enterprises to maximise their data governance initiatives by streamlining user privacy management and securing the collection and transmission of sensitive data. PRIVACY MANAGEMENT THE PERILS OF DATA COLLECTION AND DATA MANAGEMENT The emergence of big data and data driven marketing has created numerous challenges for businesses from a user-privacy and data-security standpoint. New technologies have facilitated the collection of an array of user attributes enabling marketers to present visitors with customised web experiences. However, data collected by third parties is often done at the users expense and has spurred laws like the e-Privacy Directive in Europe or Do Not Track in the US. Collecting this data also presents certain risks as it can be intercepted and used maliciously. SIMPLIFYING PRIVACY MANAGEMENT AND ENSURING DATA SAFETY TagCommander provides a platform solution for managing complex data governance programs that preserve privacy, promote transparency and augment security of sensitive information. By facilitating the deployment of tag-based solutions consistently across your website, TagCommander: 1. enables you to interact with your audience and gain their consent to use tracking cookies; 2. creates a mechanism for detecting when users have accepted third-party cookies and determines whether or not to display tracking tags based on your pre-defined criteria. TagCommander informs marketers of the data collected through tags and prevents data leakage through its advanced firewall and intrusion detection technologies, which helps to identify and block potential data breaches during the user interaction, network transmission and data storage processes. MAIN BENEFITS: Enforce data collection standards and policies Support privacy initiatives Simplify opt-out and 束do not track損 procedures Define how and where the privacy module is displayed and the message conveyed Advanced data leakage detection and data encryption technologies FACT SHEET A tag management system allows organizations to enforce tag standardization across applications, sites, and users. This consistency supports a broad measurement framework, common measurement heuristics, technical best practices, and privacy and regulatory compliance mandates. Forrester Research Inc.
KEY MARKETING BENEFITS PRIVACY: A/B test to minimise cookie opt-outs Template performance tracking (sizes, colours, messaging) CDN hosting to speed deployment (optional) Library of pre-defined privacy templates Global privacy management through single user interface Multi-privacy page hosting options (internal or external) Detailed dashboard reporting 束Change of heart損 profile update tracking Performance tracking by campaign and cookie opt-out history KEY MARKETING BENEFITS DATA LEAKAGE PREVENTION: Track what is collected by every tag-based solution Tag-tracking-changes auto-alerts Integrated workflow approval process User attributes collected by vendor solution reporting Full reporting capabilities SOLUTION PARTNERS FACT SHEET ABOUT TAGCOMMANDER TagCommander is the leading enterprise tag management system (TMS) that helps global organisations better manage technical resources, accelerate market activities and improve campaign performance. TagCommander makes marketing teams more agile by equipping them with the tools needed to add, edit or delete the campaign tags that are critical to their marketing programs success, all the while arming them with the data they need to make informed decisions. This is all done through TagCommanders suite of collaborative marketing products, which include Tag Management, Attribution Management, Privacy Management and Data Management. 息 2013 TagCommander - All RIGHTS RESERVED www.tagcommander.com Paris +33 1 53 30 02 85 London +44 2033981333 Barcelona +34 931816338 Berlin +49 3056796936 Milano +39 0294753821 Los Angeles +1 8884960048

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TagCommander-Factsheet-PMS-EN-WEB

  • 1. Show your customers you respect their privacy, and comply with International and US guidelines with TagCommanders Privacy Management solution. This cutting-edge tool enables enterprises to maximise their data governance initiatives by streamlining user privacy management and securing the collection and transmission of sensitive data. PRIVACY MANAGEMENT THE PERILS OF DATA COLLECTION AND DATA MANAGEMENT The emergence of big data and data driven marketing has created numerous challenges for businesses from a user-privacy and data-security standpoint. New technologies have facilitated the collection of an array of user attributes enabling marketers to present visitors with customised web experiences. However, data collected by third parties is often done at the users expense and has spurred laws like the e-Privacy Directive in Europe or Do Not Track in the US. Collecting this data also presents certain risks as it can be intercepted and used maliciously. SIMPLIFYING PRIVACY MANAGEMENT AND ENSURING DATA SAFETY TagCommander provides a platform solution for managing complex data governance programs that preserve privacy, promote transparency and augment security of sensitive information. By facilitating the deployment of tag-based solutions consistently across your website, TagCommander: 1. enables you to interact with your audience and gain their consent to use tracking cookies; 2. creates a mechanism for detecting when users have accepted third-party cookies and determines whether or not to display tracking tags based on your pre-defined criteria. TagCommander informs marketers of the data collected through tags and prevents data leakage through its advanced firewall and intrusion detection technologies, which helps to identify and block potential data breaches during the user interaction, network transmission and data storage processes. MAIN BENEFITS: Enforce data collection standards and policies Support privacy initiatives Simplify opt-out and 束do not track損 procedures Define how and where the privacy module is displayed and the message conveyed Advanced data leakage detection and data encryption technologies FACT SHEET A tag management system allows organizations to enforce tag standardization across applications, sites, and users. This consistency supports a broad measurement framework, common measurement heuristics, technical best practices, and privacy and regulatory compliance mandates. Forrester Research Inc.
  • 2. KEY MARKETING BENEFITS PRIVACY: A/B test to minimise cookie opt-outs Template performance tracking (sizes, colours, messaging) CDN hosting to speed deployment (optional) Library of pre-defined privacy templates Global privacy management through single user interface Multi-privacy page hosting options (internal or external) Detailed dashboard reporting 束Change of heart損 profile update tracking Performance tracking by campaign and cookie opt-out history KEY MARKETING BENEFITS DATA LEAKAGE PREVENTION: Track what is collected by every tag-based solution Tag-tracking-changes auto-alerts Integrated workflow approval process User attributes collected by vendor solution reporting Full reporting capabilities SOLUTION PARTNERS FACT SHEET ABOUT TAGCOMMANDER TagCommander is the leading enterprise tag management system (TMS) that helps global organisations better manage technical resources, accelerate market activities and improve campaign performance. TagCommander makes marketing teams more agile by equipping them with the tools needed to add, edit or delete the campaign tags that are critical to their marketing programs success, all the while arming them with the data they need to make informed decisions. This is all done through TagCommanders suite of collaborative marketing products, which include Tag Management, Attribution Management, Privacy Management and Data Management. 息 2013 TagCommander - All RIGHTS RESERVED www.tagcommander.com Paris +33 1 53 30 02 85 London +44 2033981333 Barcelona +34 931816338 Berlin +49 3056796936 Milano +39 0294753821 Los Angeles +1 8884960048