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TagCommander-Manage-Datasheet-EN

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Marco Frassinetti
Marco Frassinetti

TagCommander is a marketing cloud management platform that allows marketers to orchestrate the capabilities and data from various marketing solutions. It provides a vendor-neutral environment to manage the deployment lifecycles and align capabilities and data. TagCommander simplifies tag management for both web and mobile, provides tools to control commission payments and data privacy, and optimizes performance.

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TagCommander Manage TAKE COMMAND OF YOUR MARKETING CLOUD Marketers rely on a bewildering array of marketing and advertising solutions. The challenge is now to orchestrate their capabilities and data, and — above all— to optimise results. DATA SHEET | TAGCOMMANDER MANAGE SIMPLIFY THE LIFECYCLE MANAGEMENT OF YOUR MARKETING SOLUTIONS TagCommandergivesyouavendor-neutralenvironmenttomanage the deployment life cycles and align the capabilities and data of your chosen marketing and advertising solutions. Benefit from a wizard-driven interface that enables you to deploy and configure tags without touching a line of code. Gain in agility and in reduced reliance on technical resources. Over 500 solution integration templates are ready to use — the largest coverage of the European ecosystem. And creating or customising your own integrations is a snap. TAG MANAGEMENT FOR MOBILE MADE EASY TOO TagCommander provides a lightweight SDK for iOS and Android so you can optimise mobile touch points just as easily. Test, trial and reconfigure solutions all while avoiding app recer- tification. Enable real-time triggers for fine-grained control of your tags to optimise audience engagement. CONTROL COMMISSION PAYMENTS TagCommander provides advanced support for CPA commission deduplication and reporting. You can apply rules-based deduplication processes to control your acquisition costs. Avoid labour-intensive deduplication after the fact. In addition, accurate conversion metrics are thus available continuously for more informed decision-making. STAY IN CONTROL OF YOUR DATA Data privacy functionality is built in to make it easy to comply with evolving country-level legislation such as cookie privacy and do-not-track laws. Standardise data collection at the source and make it more reliable. Keep track of data shared with your marketing partners and be alerted in case of changes. You retain full ownership of your data and role-based permissions and a full audit trail ensure you maintain oversight at all times. OPTIMISE PERFORMANCE Speed is essential to the user experience and to conversion rates. For this reason, TagCommander leverages a multi-CDN network and several data centres globally to reduce latency and ensure that your tracking data is collected reliably and in full. Audit tag implementations across your digital properties automati- cally to identify and repair malfunctions . Monitor page load times and set alerts in case of performance issues. TagCommander also offers unique tagless tracking technology: By integrating solutions at the server level you make data collection more reliable and further streamline the user experience.
W W W . T A G C O M M A N D E R . C O M This brochure is for informational purposes only. TagCommander makes no warranties, expressed or implied, in this document. TagCommander is a registered trademark in the United States and other countries. Various products and service names referenced herein may be trademarks of TagCommander. All other products and service names mentioned may be trademarks of their respective owners. Copyright © 2015 TagCommander - All rights reserved. France & Benelux +33 1 43 12 34 52 Germany, Austria, Switzerland +49 89121405762 UK & Nordics +44 203 398 1333 Italy, Greece & Turkey +39 02 947 538 21 Spain +34 931816338 GET STARTED To learn more or to request a demonstration, visit www.tagcommander.com or contact a sales representative today. KEY BENEFITS • Achieve agility while ensuring best-in-class technical performance. • Universal tag compatibility for both web and mobile. • Retain ownership of your data. Privacy compliance and data governance built in. • Security: Permissions, audit trail, ability to encrypt integration code and variables. KEY MARKETING AND TECHNICAL FEATURES • Wizard-driven, code-free interface. Designed for teams. • Enterprise-level support and service available. • 500 solutions supported out-of-box — the largest coverage of the European marketing ecosystem. • Ability to create unlimited channels for deduplication. Reports available by conversion or by tag. • Service-level monitoring leverages actual user sessions and not robot data. ‘DOM ready’, ‘First Paint’, and ‘DOM loaded’ events are all tracked over time. • A specific browser extension is available to simulate deploy- ments.Automatic‘pre-flight’testsenablequalityassuranceprior to actual deployments. • Load-balanced multi-CDN, multi data centre approach to performance. TagCommander allowed us to reduce pageloadtimesby15%.Deployingnew vendor solutions now requires only two weeks versus over a month prior. “ — Alexandre Metier, Senior Manager Digital Data Collection , Yellow Pages Canada

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TagCommander-Manage-Datasheet-EN

  • 1. TagCommander Manage TAKE COMMAND OF YOUR MARKETING CLOUD Marketers rely on a bewildering array of marketing and advertising solutions. The challenge is now to orchestrate their capabilities and data, and — above all— to optimise results. DATA SHEET | TAGCOMMANDER MANAGE SIMPLIFY THE LIFECYCLE MANAGEMENT OF YOUR MARKETING SOLUTIONS TagCommandergivesyouavendor-neutralenvironmenttomanage the deployment life cycles and align the capabilities and data of your chosen marketing and advertising solutions. Benefit from a wizard-driven interface that enables you to deploy and configure tags without touching a line of code. Gain in agility and in reduced reliance on technical resources. Over 500 solution integration templates are ready to use — the largest coverage of the European ecosystem. And creating or customising your own integrations is a snap. TAG MANAGEMENT FOR MOBILE MADE EASY TOO TagCommander provides a lightweight SDK for iOS and Android so you can optimise mobile touch points just as easily. Test, trial and reconfigure solutions all while avoiding app recer- tification. Enable real-time triggers for fine-grained control of your tags to optimise audience engagement. CONTROL COMMISSION PAYMENTS TagCommander provides advanced support for CPA commission deduplication and reporting. You can apply rules-based deduplication processes to control your acquisition costs. Avoid labour-intensive deduplication after the fact. In addition, accurate conversion metrics are thus available continuously for more informed decision-making. STAY IN CONTROL OF YOUR DATA Data privacy functionality is built in to make it easy to comply with evolving country-level legislation such as cookie privacy and do-not-track laws. Standardise data collection at the source and make it more reliable. Keep track of data shared with your marketing partners and be alerted in case of changes. You retain full ownership of your data and role-based permissions and a full audit trail ensure you maintain oversight at all times. OPTIMISE PERFORMANCE Speed is essential to the user experience and to conversion rates. For this reason, TagCommander leverages a multi-CDN network and several data centres globally to reduce latency and ensure that your tracking data is collected reliably and in full. Audit tag implementations across your digital properties automati- cally to identify and repair malfunctions . Monitor page load times and set alerts in case of performance issues. TagCommander also offers unique tagless tracking technology: By integrating solutions at the server level you make data collection more reliable and further streamline the user experience.
  • 2. W W W . T A G C O M M A N D E R . C O M This brochure is for informational purposes only. TagCommander makes no warranties, expressed or implied, in this document. TagCommander is a registered trademark in the United States and other countries. Various products and service names referenced herein may be trademarks of TagCommander. All other products and service names mentioned may be trademarks of their respective owners. Copyright © 2015 TagCommander - All rights reserved. France & Benelux +33 1 43 12 34 52 Germany, Austria, Switzerland +49 89121405762 UK & Nordics +44 203 398 1333 Italy, Greece & Turkey +39 02 947 538 21 Spain +34 931816338 GET STARTED To learn more or to request a demonstration, visit www.tagcommander.com or contact a sales representative today. KEY BENEFITS • Achieve agility while ensuring best-in-class technical performance. • Universal tag compatibility for both web and mobile. • Retain ownership of your data. Privacy compliance and data governance built in. • Security: Permissions, audit trail, ability to encrypt integration code and variables. KEY MARKETING AND TECHNICAL FEATURES • Wizard-driven, code-free interface. Designed for teams. • Enterprise-level support and service available. • 500 solutions supported out-of-box — the largest coverage of the European marketing ecosystem. • Ability to create unlimited channels for deduplication. Reports available by conversion or by tag. • Service-level monitoring leverages actual user sessions and not robot data. ‘DOM ready’, ‘First Paint’, and ‘DOM loaded’ events are all tracked over time. • A specific browser extension is available to simulate deploy- ments.Automatic‘pre-flight’testsenablequalityassuranceprior to actual deployments. • Load-balanced multi-CDN, multi data centre approach to performance. TagCommander allowed us to reduce pageloadtimesby15%.Deployingnew vendor solutions now requires only two weeks versus over a month prior. “ — Alexandre Metier, Senior Manager Digital Data Collection , Yellow Pages Canada