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TagCommander-Measure-Datasheet-EN

Marco Frassinetti
Marco Frassinetti

The document discusses TagCommander Measure, a tool that allows marketers to evaluate the performance of their marketing efforts across channels. It enables the collection of data from multiple sources to provide a clear view of the customer journey. Marketers can use various attribution models to understand how different channels contribute to outcomes like conversions. This provides insights to optimize budget allocation and make smarter marketing investments.

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TagCommander Measure EVALUATE AND IMPROVE YOUR MARKETING SPEND The customer journey is more fragmented than ever. The ability to measure the contribution of your marketing efforts has become critical to gain competitive advantage while rationalising spend. DATA SHEET | TAGCOMMANDER MEASURE MAKE SMARTER MEDIA INVESTMENTS TagCommander offers a best-in-class attribution modelling application that makes it easy to measure marketing performance and the true contribution of your media partners. Marketers are thus empowered to optimise budget allocation both online and offline. You can assess campaign performance in terms of cost of conver- sion and in also terms of various profitability metrics such as CLTV or first-time versus repeat purchasers. ACHIEVE A CLEAR VIEW OF THE CUSTOMER JOURNEY The foundation for meaningful attribution analysis starts with the ability to collect and correlate all touchpoints. TagCommander enables you to ingest data from multiple sources in real time (on-site, off-site, offline) and to achieve the benefits of ad-serving and web analytics insight. With a clearer understanding of the roles and interplay between channels, it becomes easy to identify synergies and areas of over- lapping effort. You also gain the ability to incorporate ad-monitoring data to account for viewability, brand protection, and conversion fraud. CREATE YOUR OWN ATTRIBUTION MODELS WITHOUT LIMITATION TagCommander offers a multitude of ready-to-use templates combined with the flexibility to create your own. You can go beyond variations on the common click-through model to include view-throughs and mobile interactions. Look-back windows and weightings can be adjusted at the individual level according to your marketing objectives. You also gain the ability to incorporate ad-monitoring data to account for viewability and conversion fraud. All your attribution KPIs are immediately available to enrich cus- tomer-level profiles or to stream to any third-party tool. 1ST TOUCH ADWORDS UNBRANDED 2ND TOUCH RE- TARGETED BANNER 3RD TOUCH DIRECT 4TH TOUCH CALL CENTRE 5TH TOUCH EMAIL OFFER Product resarch AdW ords Productdetails & cost com parison Site visit&form fill Purchase funnel started Purchase com pleted 3 days later 3 days later Sam e day 5 days later 30% 15% 20% 0% 35%
W W W . T A G C O M M A N D E R . C O M This brochure is for informational purposes only. TagCommander makes no warranties, expressed or implied, in this document. TagCommander is a registered trademark in the United States and other countries. Various products and service names referenced herein may be trademarks of TagCommander. All other products and service names mentioned may be trademarks of their respective owners. Copyright 息 2015 TagCommander - All rights reserved. France & Benelux +33 1 43 12 34 52 Germany, Austria, Switzerland +49 89121405762 UK & Nordics +44 203 398 1333 Italy, Greece & Turkey +39 02 947 538 21 Spain +34 931816338 GET STARTED To learn more or to request a demonstration, visit www.tagcommander.com or contact a sales representative today. KEY BENEFITS Measure omni-channel performance. Analyse the contribution of your marketing partners. Reduce acquisition costs and make informed investments. Reconcile site-centric, ad-centric and CRM views of your companys tactics. KEY MARKETING AND TECHNICAL FEATURES Optimise campaigns based on cost of conversion or audience criteria such as segments or profitability. Exploit multiple sources of data for an unbiased view of performance. All KPIs are available in real-time for use in third-party applications. Customisable dashboards and unlimited attribution modelling capabilities. A native application of the broader TagCommander real-time marketing hub: Tag activation and CPC depublication rules are easy to implement based on insight gained from attribution analysis. Weve gained a holistic view of attribution. We can now adjust and optimise our channel investments based on objective evidence. Alexandrine Loubradou, Head of Digital Marketing, Venca

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TagCommander-Measure-Datasheet-EN

  • 1. TagCommander Measure EVALUATE AND IMPROVE YOUR MARKETING SPEND The customer journey is more fragmented than ever. The ability to measure the contribution of your marketing efforts has become critical to gain competitive advantage while rationalising spend. DATA SHEET | TAGCOMMANDER MEASURE MAKE SMARTER MEDIA INVESTMENTS TagCommander offers a best-in-class attribution modelling application that makes it easy to measure marketing performance and the true contribution of your media partners. Marketers are thus empowered to optimise budget allocation both online and offline. You can assess campaign performance in terms of cost of conver- sion and in also terms of various profitability metrics such as CLTV or first-time versus repeat purchasers. ACHIEVE A CLEAR VIEW OF THE CUSTOMER JOURNEY The foundation for meaningful attribution analysis starts with the ability to collect and correlate all touchpoints. TagCommander enables you to ingest data from multiple sources in real time (on-site, off-site, offline) and to achieve the benefits of ad-serving and web analytics insight. With a clearer understanding of the roles and interplay between channels, it becomes easy to identify synergies and areas of over- lapping effort. You also gain the ability to incorporate ad-monitoring data to account for viewability, brand protection, and conversion fraud. CREATE YOUR OWN ATTRIBUTION MODELS WITHOUT LIMITATION TagCommander offers a multitude of ready-to-use templates combined with the flexibility to create your own. You can go beyond variations on the common click-through model to include view-throughs and mobile interactions. Look-back windows and weightings can be adjusted at the individual level according to your marketing objectives. You also gain the ability to incorporate ad-monitoring data to account for viewability and conversion fraud. All your attribution KPIs are immediately available to enrich cus- tomer-level profiles or to stream to any third-party tool. 1ST TOUCH ADWORDS UNBRANDED 2ND TOUCH RE- TARGETED BANNER 3RD TOUCH DIRECT 4TH TOUCH CALL CENTRE 5TH TOUCH EMAIL OFFER Product resarch AdW ords Productdetails & cost com parison Site visit&form fill Purchase funnel started Purchase com pleted 3 days later 3 days later Sam e day 5 days later 30% 15% 20% 0% 35%
  • 2. W W W . T A G C O M M A N D E R . C O M This brochure is for informational purposes only. TagCommander makes no warranties, expressed or implied, in this document. TagCommander is a registered trademark in the United States and other countries. Various products and service names referenced herein may be trademarks of TagCommander. All other products and service names mentioned may be trademarks of their respective owners. Copyright 息 2015 TagCommander - All rights reserved. France & Benelux +33 1 43 12 34 52 Germany, Austria, Switzerland +49 89121405762 UK & Nordics +44 203 398 1333 Italy, Greece & Turkey +39 02 947 538 21 Spain +34 931816338 GET STARTED To learn more or to request a demonstration, visit www.tagcommander.com or contact a sales representative today. KEY BENEFITS Measure omni-channel performance. Analyse the contribution of your marketing partners. Reduce acquisition costs and make informed investments. Reconcile site-centric, ad-centric and CRM views of your companys tactics. KEY MARKETING AND TECHNICAL FEATURES Optimise campaigns based on cost of conversion or audience criteria such as segments or profitability. Exploit multiple sources of data for an unbiased view of performance. All KPIs are available in real-time for use in third-party applications. Customisable dashboards and unlimited attribution modelling capabilities. A native application of the broader TagCommander real-time marketing hub: Tag activation and CPC depublication rules are easy to implement based on insight gained from attribution analysis. Weve gained a holistic view of attribution. We can now adjust and optimise our channel investments based on objective evidence. Alexandrine Loubradou, Head of Digital Marketing, Venca