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#Exeter #Tags Group Presentation 19.11.09

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John Harvey
John Harvey

Exeter City Centre Manager's Presentation on benefits of Social Media - #Tags Exeter Tweetup on 19 November 2009

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John Harvey City Centre Manager TAGS Tweetup 19 November 2009 The Power & Impact of Twitter A Personal Perspective
Im not a social media guru I am A recent convert to social media particularly Twitter A strong believer that we can influence real change through the use of social media A strong believer that we should be using social media to make public servants and public-facing organisations as accessible as possible A convert to the power of social media in helping us to push our message
My remarks today can be broken-down as follows: Influencing the media message/building policy momentum Case work some successes Case work some slow-burn stuff Contacts and Accessibility and our Aspirations
Carnage Case Study Irresponsible Event but, for the record, Im not against people having fun! Public concerns expressed by City Councillors/Police CCM Tweeted (Re-Tweeting This Is Exeter story) on 20 October media picked-up (Heart FM initially, then E&E) Further Tweeting around time of 25 October event building further momentum against event Groundswell of opinion against Carnage resulted in the 15 November event being cancelled INFLUENCING THE MEDIA MESSAGE & BUILDING POLICY MOMENTUM
@PJSPhotography (Peter Stephens) Millers Crossing Lights Contact from Chatham Marine re shop signage & planning issues facilitated by @MartinRothwell Targeted work with Street Pastors Significant number of specific information requests on events, businesses, promotions and accessibility issues Real-time updates on key city events/openings etc CASE WORK SOME SUCCESSES
@M_F_Design (Matthew Fairweather) Exe Bridges Underpasses/Signage/Pedestrian Circulation @mr_vpw (Vince) Christmas Lights! Range of business-specific marketing initiatives Im always happy to look at this CASE WORK SOME SLOW-BURN STUFF
Easy access to me and through the gateway I provide to ECC Council officials DCC Council officials Business contacts Political contacts Media contacts Exeters reputation as an exemplar in use of social media Building our new networks CONTACTS AND ACCESSIBILITY AND OUR ASPIRATIONS
John Harvey Contacts: e-mail [email_address] Mobile 07795 438 297 Office 01392 665 664 Twitter www.twitter.com/exeterccm

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#Exeter #Tags Group Presentation 19.11.09

  • 1. John Harvey City Centre Manager TAGS Tweetup 19 November 2009 The Power & Impact of Twitter A Personal Perspective
  • 2. Im not a social media guru I am A recent convert to social media particularly Twitter A strong believer that we can influence real change through the use of social media A strong believer that we should be using social media to make public servants and public-facing organisations as accessible as possible A convert to the power of social media in helping us to push our message
  • 3. My remarks today can be broken-down as follows: Influencing the media message/building policy momentum Case work some successes Case work some slow-burn stuff Contacts and Accessibility and our Aspirations
  • 4. Carnage Case Study Irresponsible Event but, for the record, Im not against people having fun! Public concerns expressed by City Councillors/Police CCM Tweeted (Re-Tweeting This Is Exeter story) on 20 October media picked-up (Heart FM initially, then E&E) Further Tweeting around time of 25 October event building further momentum against event Groundswell of opinion against Carnage resulted in the 15 November event being cancelled INFLUENCING THE MEDIA MESSAGE & BUILDING POLICY MOMENTUM
  • 5. @PJSPhotography (Peter Stephens) Millers Crossing Lights Contact from Chatham Marine re shop signage & planning issues facilitated by @MartinRothwell Targeted work with Street Pastors Significant number of specific information requests on events, businesses, promotions and accessibility issues Real-time updates on key city events/openings etc CASE WORK SOME SUCCESSES
  • 6. @M_F_Design (Matthew Fairweather) Exe Bridges Underpasses/Signage/Pedestrian Circulation @mr_vpw (Vince) Christmas Lights! Range of business-specific marketing initiatives Im always happy to look at this CASE WORK SOME SLOW-BURN STUFF
  • 7. Easy access to me and through the gateway I provide to ECC Council officials DCC Council officials Business contacts Political contacts Media contacts Exeters reputation as an exemplar in use of social media Building our new networks CONTACTS AND ACCESSIBILITY AND OUR ASPIRATIONS
  • 8. John Harvey Contacts: e-mail [email_address] Mobile 07795 438 297 Office 01392 665 664 Twitter www.twitter.com/exeterccm

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