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Truth. Connection. Wonder. | © 2019 Digitas
Take whatever you can,
whenever you can
MARCH 2019
James Whatley
Strategy Partner
Digitas UK
@Whatleydude / @Digitas_UK / #AWEurope

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LET’S TALK
Today
I’ve been given 15mins of your
time to talk about professional
development.
So I’m going to spend five
minutes on each of these
things.
And Adam Kubert.
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1. 2019 Trends
This stuff might help you not mess up your
day job.
2. Push Yourself
This stuff might help you get out of your day
job.
3. Further Reading
This stuff will hopefully make you better at
your day job.

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LET’S TALK TECHNOLOGY
Trends
2019
I write trends every now and
then; sometimes they’re right
sometimes they’re wrong.
Point is this: a good trend
follows three rules.
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Key Drivers
First off, let’s be clear on what we’re talking
about. What actually is it, why is it here, and
why does it matter?
What does it mean?
Oh look! Here’s the shiny thing in action!
Here’s brand X attempting success with
poorly-thought out example Y! Or similar.
Action
Yes it’s very shiny and probably more
exciting than your day job but really how
useful is it? Does anyone care? Get under
the numbers. Prove it a bit.

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Why are they important and what should you do about them?
(I’ll make this quick)
Stories

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Stories Growth:
A story in two charts
Drivers

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Stories Growth:
A story in two charts
Drivers

1. TEST 3. USE THE TOOLS AVAILABLE
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So what do you about them?
2. DON’T BOTHER WITH ORGANIC

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Why is it important and what should you do about it?
Audio

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Smart Speaker ownership is rocketing.
The story is thus far quite one-sided.
Drivers

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Did you know that last year marked the
first year that Digital Radio listenership
overtook FM for the first time ever?
Drivers

1. MESSING ABOUT IN VOICE SKILLS? NO. 3. PODCASTS? MAYBE.
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2. DIGITAL RADIO ADS? YES.

1. MESSING ABOUT IN VOICE SKILLS? NO. 3. PODCASTS? MAYBE.
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1. VOICE SKILLS? NO. 3. PODCASTS? MAYBE.
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1. VOICE SKILLS? NO. 3. PODCASTS? MAYBE.
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LET’S TALK ABOUT YOU
Push
Yourself
Platitudes?
Mantras?
Philosophies for life?
I’ve got a few.
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1. Stories
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2. Audio
3. Politicians (sorry)

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Everyone is making decisions about
tomorrow based upon what happened
yesterday.

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Everyone is making decisions about
tomorrow based upon what happened
yesterday.
Make your decisions based upon where
you are going, not where you have been.

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HAVE A VISION
Mine is ‘Great work with inspiring people’

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2. Move towards things, not away from things

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3. The grass is always greener

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3. The grass is always greener when you water it

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4. Last thing, when you get back to the office…

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Look around you.
Who is managing their own career?
Really.

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LET’S TALK ABOUT YOU
Further
Reading
Get smarter.
1. Stories
2. Audio
3. Politicians (sorry)

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30 things she learned before her 30th birthday – taylor swift
Strategy needs good words – canalside view
The girl that gave zero fucks – amy kean
The value of deep work is your only real value - adliterate
The L&D options for my agency – digitas / publicis groupe
The five best things I’ve read
recently

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Adam Kubert is arguably the best comic book
penciller in the business.
I can name his work, by cover, character, and
often down to the very issue.
WHY
ADAM
KUBERT?

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Embrace your nerdery.
It is who you are and it is what makes you
brilliant.
Wear it with pride.
BECAUSE
NERDS
RULE

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Thanks!
James Whatley
Strategy Partner
@Whatleydude / @Digitas_UK / #AdWeekEurope

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