Taking a story from print to web
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The document discusses best practices for transitioning news stories from print to digital, focusing on how the interactive nature of the web allows users more control over their experience and encourages journalists to ask questions about what additional content and interactivity would be valuable for readers. It also stresses the importance of understanding online audiences through web analytics to tailor the digital experience and better engage with readers.
Taking a story from print to web
- 1. Digital design: Taking a story from print to web Joy Mayer mayerj@missouri.edu @mayerjoy
- 2. Whos reading online?
- 4. Whats different about presenting news online?
- 5. Static design Control lies with the designer Designer decides how the information should be navigated and consumed Designer decides on a beginning, middle and end Designer decides on platform and medium Space is finite
- 6. Interactive design Control lies with the user User decides how the information should be navigated and consumed User decides where to begin, and where to stop User selects the platform on which to view the project Space is often infinite
- 7. We dont read web pages; we scan them.
- 8. Questions to ask yourself as you go from print to Web:
- 9. Question 1: What can I add?
- 10. What can I add? Links to related stories
- 11. What can I add? Links to other websites
- 12. What can I add? Original documents
- 13. What can I add? Maps Made for print | Made for Web
- 14. What can I add? Contact information and staff profiles
- 15. What can I add? A lot more photos
- 16. What can I add? A lot more photos
- 17. What can I add? Quizzes/polls
- 18. What can I add? Quizzes/polls
- 19. What can I add? A reflection of online conversation
- 20. Question 2: What can I ask for?
- 21. What can I ask for? Sources and news tips
- 22. What can I ask for? Opinions on coverage
- 23. What can I ask for? Reporting help
- 24. What can I ask for? Readers own stories
- 25. Question 3: What do I know about my readers?
- 27. What do businesses want to know about their customers?
- 28. What do I know about my readers? What do they read, and for how long? Where do they come from? When do they come? What search terms bring them to me? What do they search for on my site?
- 29. What do I know about my readers? What devices are they using? How often do they come? How long do they stay on the site? How many pages do they read? What makes them leave?
- 30. Why should I care about web analytics?
- 31. Key analytics terms Hit Page view Visit Unique visitor Time on site
- 32. Reader information is especially helpful as you invest more in the online experience.
- 33. From designer Brad Frost
- 34. From designer Brad Frost
- 35. From designer Brad Frost
- 38. A news interface
- 39. Benefits of device-specific design
- 40. What about news?
- 42. What interaction do you wish were possible? What kind of journalism could you be doing?
- 43. -30- Joy Mayer mayerj@missouri.edu @mayerjoy
Editor's Notes
- #2: My background. Taught myself web. Either way, its about being an advocate for the user experience.
- #3: My newsroom has 2-3 times the number of unique visitors online each day as it has print subscribers.
- #4: Weve all seen charts like this. Newspapers arent just trying to keep the readers they have. Theyve got to figure out how to get those readers children and grandchildren. And that means going where those potential readers are.
- #5: Static design versus interactive design
- #6: Static design versus interactive design
- #8: Were in a hurry. And we dont NEED to read everything.We click on the first reasonable option. Think about search results.
- #9: This first part is not about design in the traditional, print sense. Not about pixels, typography, balance, colors. About designing a user experience and guiding them through the information.The second part will showcase some exciting trends in interactive design.
- #10: So much is possible online that isnt possible in print. Think of these as opportunities to enhance the reader experience.
- #11: Show them what they didnt know was there. Access the archive. Keep them on the site. Show your value.
- #12: Being a resource to readers means being a one-stop shop. Make it easy for them to find more information, even if its not on your site.
- #13: Lunch menus. Meeting agendas. Copies of emails or memos. Contracts. If you dont have a way to add them as media on your site, consider google drive. http://www.columbiamissourian.com/m/40962/larry-james-resumecv/http://www.columbiamissourian.com/a/157450/abu-ghraib-figure-larry-james-is-finalist-for-mu-position/ADD EXAMPLE
- #14: https://maps.google.com/maps?saddr=Denver+International+Airport%2C+8500+Pe%C3%B1a+Boulevard%2C+Denver%2C+CO&daddr=Golden%2C+CO+to%3ANederland%2C+CO+to%3ABoulder%2C+CO+to%3ACheyenne%2C+WY&hl=en&ie=UTF8&ll=40.010787%2C-104.996338&spn=1.42836%2C2.664185&sll=39.802206%2C-104.949646&sspn=0.358186%2C0.666046&geocode=FWANYAId283C-SFqnLU1tDtYSSn_RP-YKn9shzFqnLU1tDtYSQ%3BFRefXgIdFHS6-Sn3bGiHEphrhzHcVYAgVEbGFA%3BFSDDYQIdUQi2-SlbUkVOxMZrhzGyTOyqmFxkjQ%3BFYqUYgId7rK5-SnTr40nTo1rhzFYgBugfDs5yA%3BFQ2_cwId6pHA-SmT73MudjhvhzErLZePQTAKsQ&oq=cheyenne&mra=ls&t=m&z=9
- #15: Easy ways to get in touch. Know the people behind the names. Suggest future stories.What to share: involvement around town, the kind of journalism we work on, where weve been before, any disclosures
- #16: Sometimes, its not about the perfect photo edit. Its about lots of faces.In case you dont have an easy gallery option explain Flickr. Click through to slideshow.
- #20: Storify.com
- #21: Readers can talk back.
- #22: In a comment. Or through staff contact info.
- #23: NOT A LINKExplaingoogle forms. Same as quiz.If youre revamping something, taking on a new topic, preparing questions to ask, etc.Talk about KatieK, revamping a section.
- #24: Iterative news.
- #26: In print, we know who our most loyal customers are. We can ask them what they want in a focus group (and decide whether to believe them).
- #27: Do you try to peek at people to see what theyre actually reading, and how they move around the paper?But more specific data about actual behavioris available online (though its anonymous).
- #28: What might Target want to know, beyond sales? What can online patterns tell them?What pages people see but dont buy.Whether they read reviews.How long they spend comparison shopping.How many buy off wish lists.What page they exit from.How many come to look for a job or a store.
- #29: Where geographically, and where online
- #31: What kinds of stories do people share?Do people watch the whole video? Read the whole series?What percentage of the people who saw the quiz took it?How local is my audience?How loyal? Do they come back multiple times a day? Or week?Which pages do they have bookmarked? (Our obits page)
- #33: Many of you now are still print-focused. What will it look like as we all become more web-focused?
- #35: We can design mobile and tablet applications, which create different versions for each device. Or we can invest in websites that display effectively on each device.
- #36: And we cant possible imagine what devices are coming, and design new interfaces for each of them.
- #37: Ubiquitous augmented reality.http://techland.time.com/2012/11/01/best-inventions-of-the-year-2012/slide/google-glass/
- #39: The best responsive news website.
- #40: Think of the planning and coordination between departments.Think of the way stories have to be conceived.