Taking Your Club From Good To Great
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Taking your club from good to great involves growing membership through a successful recruitment campaign. The document outlines the benefits of Kiwanis membership and provides tips for clubs to evaluate themselves. It then details how to conduct an effective membership drive, including inviting prospective members to an informational meeting and following up personally. Keeping good records and integrating new members are emphasized as important parts of the process.
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This document contains information from a presentation about crafting clear value propositions and messages for organizations. It discusses segmenting target audiences and understanding what they most want in order to link it to what the organization does best. A 7-step process is outlined: 1) choose target members, 2) listen to them, 3) link their wants to your strengths, 4) craft the message, 5) use visuals, 6) integrate all elements, 7) ensure the message is driven into operations. The document provides examples and emphasizes truly understanding both the organization and target audiences.Ad
Taking Your Club From Good To Great
- 1. Taking your club from good to great
- 2. Growth: Why is it so important? More opportunities for service: More hands touch more lives. 1 million members = 2 million hands. The opportunity to expand into new areas.
- 3. People join Kiwanis for different reasons. They stay for the same reason.
- 4. Benefits of Kiwanis membership New friends Fun Good fellowship To be a more informed citizen Networking Seeing a smile on a childs face
- 5. Prepare for success Before you begin a membership initiative, evaluate your club. What benefits does your club offer to prospective members? Ask yourself, Would I want to join my club?
- 6. Think about your club Does your club meet these criteria? Good fellowship Fun meetings Good fellowship Pertinent programs Informative meetings Networking opportunities Meaningful service projects
- 7. Club assessment Club Excellence Tool Achieving Club Excellence This will begin the journey of taking the club from good to great!
- 8. The guarantee Follow the plan and I guarantee a successful membership campaign.
- 9. How a membership campaign works Members sell a free lunch. Develop a list of at least 80 prospective members. Send letters to those 80 people inviting them to an upcoming meeting. Call or visit all 80 people who have been invited to the meeting. Letters open the door, but personal contact gets people at the meeting.
- 10. Membership drive meeting At the meeting: Have nametags for all guests and members. Assign greeters. Have a great speaker who closes the sale. Be mindful to start and end the meeting on time. People are busy.
- 11. Important things to remember Keep good records of: Invitations sent out. Who attended the meetings. Who joined the club. For those who did not join, follow up for their reasons for not joining. Some are interested, but have a conflict on that date.
- 12. After the recruiting campaign Have an impressive induction ceremony. Conduct member orientation. Assign a mentor for each new club member. Involve new members from the start. Connect them to club activities such as meetings, board meetings, interclubs, and service projects.
- 13. Something to think about New members are the best source of more new members. Capture their enthusiasm. How can clubs recruit younger members? Does your club represent the diversity of your community?