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- 2. How to Profit from Leveraging Customer Life Cycle Segmentation Frameworks for Employee Life Cycle Management
- 3. Do you really understand your employees? Didnt think so. We faced a similar problem we didnt fully understand our customers. And we were losing them.
- 4. Heres a snapshot of the core customer life cycle framework. Do you see how it can be applied to employee life cycle management?
- 5. What are the critical elements for customer life cycle management? Strategy first Strategic Elements Assess target market Understand your most profitable segments Design tools for application to critical processes Develop tailored predictive models Simulate P&L impact of varying life cycle strategies Define collaborative models across organization
- 6. Remember our first key takeaway Disciplined life cycle strategies translate to successful business processes and solutions
- 7. What are the critical elements for customer life cycle management? Now build a foundation Foundational Elements Data Integrate data sources Technology Enables data sharing and integration Analytics Identify intent, patterns, sentiment, behavior Model Predict next best offer Measurement Performance tracking, results, accountability Operations Prepare to support business initiatives
- 8. Remember our second key takeaway Build a disciplined life cycle foundation to foster successful business process and solutions
- 9. The success of life cycle management both customer and employee is measured through increased satisfaction and engagement. Net Promoter Score Total Shareholders Return Employee Attitudes
- 10. The success of life cycle management both customer and employee is measured through increased satisfaction and engagement. How Do We Use Our Strategic Framework and Foundational Elements to Define attributes and characteristics of engaged employees Identify currently engaged employees Predict potential engaged employees Determine initiatives that impact employee engagement Build succession plans and roadmaps
- 11. Complex segmentation schemas are critical to life cycle management.
- 12. Complex segmentation schemas are critical to life cycle management. Conversations Behavior Interactions
- 13. Segmentation schemes categorize an individuals belief system, attitudes, behavior, interactions and performance. Demand-Based Market Segmentation Global Segmentation Proactive Management Segmentation
- 14. Lets see how this can work in practice in your organizations PROBLEM Create a holistic early warning system to predict significant change in the employee engagement.
- 15. Lets see how this can work in practice in your organizations SOLUTIONS Early identification of employees at risk of disengaging behaviors Segmentation to capture employees leadership, expertise, effectiveness and level of engagement Identifying changes in behavior over time to predict disengagement patterns Create solutions to intercept and re-engage target employees
- 16. Lets see how this can work in practice in your organizations VALUE Integrating employee segmentation deepens employee relationships and maximizes business revenues.
- 17. What would it take to implement this Employee Life Cycle Management Strategy? Strategic Elements Foundational Elements
- 18. What would it take to implement this Employee Life Cycle Management strategy? Plan Your Strategy Assess target market Understand your most profitable segments Design tools for application to critical processes Develop tailored predictive models Simulate P&L impact of varying life cycle strategies Define collaborative models across organization
- 19. What would it take to implement this Employee Life Cycle Management strategy? Build Your Foundation Data Integrate data sources Technology Enables data sharing and integration Analytics Identify intent, patterns, sentiment, behavior Model Predict next best offer Measurement Performance tracking, results, accountability Operations Prepare to support business initiatives
- 20. What do you think? We are what we repeatedly do. Excellence, then, is not an act, but a habit. -Aristotle
- 21. THANK YOU! For more of Marcia Tals thinking about how her approach to analytics can help you profit from the hidden value in your data, visit http://talsolutions.com Tal Solutions Marcia Tal, Founder 347-478-5194 Talsolutions.com 息 2014 Tal Solutions, All Rights Reserved