Talent Community seems to be the future of sustainable talent acquisition. At Greenhouse TalentOps Meetup, Erin Wilson and Bea Dominguez from BrightRoll talked about how they built a Talent Community to drive talent brand awareness and engage with candidates.
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1. 息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary. 息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary.
Erin Wilson @techmatchmaker
Bea Dominguez @trichetriche
Talent Community
2. 息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary.
Our Story
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What is Talent Community?
You keep using that word. I do not think it means what you think it means
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Data from LinkedIn
To be competitive in the current tech market
To improve, enhance and amplify recruiting efforts.
To attract passive talent or 80% of the entire
workforce*
To build a strong talent brand that:
Reduces cost per hire by as much as 50%*
Boosts employee retention. A strong talent brand
reduces employee turnover by 28%*
Why Should You Build A Talent Community
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Lets Talk Talent Brand
From Who? To the Best Place to Work!
? Job
??
Talent Community
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Talent Community at BrightRoll
Pipeline
Engagement
Discover Build Sustain
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Talent Branding
Career Page
LinkedIn
Glassdoor
Social Media
Events
Conferences
MeetUps
College Recruiting/Fairs
Discover
We know who you are, but do you know who we are?
8. 息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary.
Interview Process
Positive Candidate Experience
Effective Communication
Transparency
Feedback
Keep-in-Touch
Build
You seem cool, can this work?
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Culture
Empower Employees
Internal Events
Content Creation
Volunteer & Mentor Opportunities
Sustain
Im here, now what?
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Understand yourself
Identify cultural values
Identify your influencers
Understand your community
Build relationships through meaningful interactions
Educate and create brand awareness
Measure
Get feedback! (data driven which is metrics but also
feedback loops)
Be Patient!
It is an investment
Build YOUR Own Talent Community
Build Talent Community Into Your Recruiting Strategy
11. 息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary.
Questions?