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息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary. 息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary.
Erin Wilson @techmatchmaker
Bea Dominguez @trichetriche
Talent Community
息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary.
Our Story
息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary.
What is Talent Community?
You keep using that word. I do not think it means what you think it means
息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary.
Data from LinkedIn
 To be competitive in the current tech market
 To improve, enhance and amplify recruiting efforts.
 To attract passive talent or 80% of the entire
workforce*
 To build a strong talent brand that:
 Reduces cost per hire by as much as 50%*
 Boosts employee retention. A strong talent brand
reduces employee turnover by 28%*
Why Should You Build A Talent Community
息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary.
Lets Talk Talent Brand
From Who? To the Best Place to Work!
? Job
??
Talent Community
息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary.
Talent Community at BrightRoll
Pipeline
Engagement
Discover Build Sustain
息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary.
 Talent Branding
 Career Page
 LinkedIn
 Glassdoor
 Social Media
 Events
 Conferences
 MeetUps
 College Recruiting/Fairs
Discover
We know who you are, but do you know who we are?
息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary.
 Interview Process
 Positive Candidate Experience
 Effective Communication
 Transparency
 Feedback
 Keep-in-Touch
Build
You seem cool, can this work?
息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary.
 Culture
 Empower Employees
 Internal Events
 Content Creation
 Volunteer & Mentor Opportunities
Sustain
Im here, now what?
息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary.
 Understand yourself
 Identify cultural values
 Identify your influencers
 Understand your community
 Build relationships through meaningful interactions
 Educate and create brand awareness
 Measure
 Get feedback! (data driven which is metrics but also
feedback loops)
 Be Patient!
 It is an investment
Build YOUR Own Talent Community
Build Talent Community Into Your Recruiting Strategy
息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary.
Questions?

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Talent community #TalentOps

  • 1. 息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary. 息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary. Erin Wilson @techmatchmaker Bea Dominguez @trichetriche Talent Community
  • 2. 息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary. Our Story
  • 3. 息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary. What is Talent Community? You keep using that word. I do not think it means what you think it means
  • 4. 息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary. Data from LinkedIn To be competitive in the current tech market To improve, enhance and amplify recruiting efforts. To attract passive talent or 80% of the entire workforce* To build a strong talent brand that: Reduces cost per hire by as much as 50%* Boosts employee retention. A strong talent brand reduces employee turnover by 28%* Why Should You Build A Talent Community
  • 5. 息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary. Lets Talk Talent Brand From Who? To the Best Place to Work! ? Job ?? Talent Community
  • 6. 息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary. Talent Community at BrightRoll Pipeline Engagement Discover Build Sustain
  • 7. 息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary. Talent Branding Career Page LinkedIn Glassdoor Social Media Events Conferences MeetUps College Recruiting/Fairs Discover We know who you are, but do you know who we are?
  • 8. 息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary. Interview Process Positive Candidate Experience Effective Communication Transparency Feedback Keep-in-Touch Build You seem cool, can this work?
  • 9. 息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary. Culture Empower Employees Internal Events Content Creation Volunteer & Mentor Opportunities Sustain Im here, now what?
  • 10. 息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary. Understand yourself Identify cultural values Identify your influencers Understand your community Build relationships through meaningful interactions Educate and create brand awareness Measure Get feedback! (data driven which is metrics but also feedback loops) Be Patient! It is an investment Build YOUR Own Talent Community Build Talent Community Into Your Recruiting Strategy
  • 11. 息 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary. Questions?