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Five ideas from SDN Boston     C. Todd Lombardo
Is everything connected?
1: Does your website exhibit silos?
Departments visible
Internal vs. External
2: What can the relationship between wolves and
erosion in Yellowstone Park teach us about service
design?
Second Order Feedback
HIV Test Example
Whats yours look like?
3: Designing for... crowdsourcing?
Talk from Service Design Meeting in Madrid
Talk from Service Design Meeting in Madrid
Talk from Service Design Meeting in Madrid
Making data available
Crowdsourcing
$50.000
47 web, iPhone and Facebook apps


$2.300.000
                          estimated value



     Impressive Results
4: Solving big problems:
Obesity
4: Solving big problems: Energy
                         Healthcare
                         Education
We all take a similar approach
Wheres the project?
Wheres your project?
Wheres your project?
Obesity
                       Energy
                       Healthcare
                       Education




Wheres the project?
Shifting current thinking
Shifting current thinking
Shifting current thinking
Shifting current thinking
Shifting current thinking
Shifting current thinking
Shifting current thinking
5: The overriding theme
Is everything connected?
How everything connected?
  Is
 V
A biological ecosystem
Ecosystem Thinking
Ecosystem Thinking
Ecosystem Thinking
Stretching Designs Reach
Product




Stretching Designs Reach
Product
                   Brand




Stretching Designs Reach
Product
                   Brand
                           Service




Stretching Designs Reach
Product
                   Brand
                           Service
                                 Business




Stretching Designs Reach
Product
                   Brand
                           Service
                                 Business
                                            Ecosystem



Stretching Designs Reach
臓Much鱈simas Gracias!
email@ctodd.org
@iamctodd
ctodd.org

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Talk from Service Design Meeting in Madrid

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