TalkPoint 2013 Webcasting Survey: Content & Conduct
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The 2013 survey as well as insights from more than 20,000 live webcasting events that TalkPoint facilitates per year -- identified ease-of-use and engagement, the importance of video and targeted content as the top three recurring webcasting trends.
TalkPoint 2013 Webcasting Survey: Content & Conduct
- 1. TalkPoints 2013 Webcasting Survey: Content & Conduct Content Convenience 33% of the webcasts attended are best practices/how-to followed by marketing/lead generation (8%) and investor conferences (7%) 33% Offer complimentary content - Payment for a webcast deterred 89% from webcast registration 89% Attendees are increasingly mobile so its necessary to Provide mobile-delivery option - 54% of mobile viewers use tablets and 54% When its 11am in New York, its: 8am in San Fransisco 10am in Chicago 4pm in London Accommodate attendee schedules - 41% respondents said 11am - 1pm is the most convenient time for live webcasts 2pm - 4pm 11am - 1pm 8am - 10am 5pm - 7pm 57% said its important to learn something during a webcast57% www.talkpoint.com Trends and Best Practices for a Successful Webcast so its no surprise that and its important to 81% attended live webcasts Live webcasts On-demand presentations Delivery 62% 62% said video is the most essential feature of a webcast 50% requested more video in webcast presentations 50% 53% 53% attended more video than audio webcasts 0 20 40 60 80 100 20% 45%48% 91% Interesting speakers Surveys/ Polls Video Raffles 1 2 3 4 1234 1 2 3 4 1234 1 2 3 4 1234 and and so engage audiences with live real-time communication... and include interactive elements like Sources: TalkPoints 2013 Webcasting Survey Content and Conduct (> 250 responses) Insights from > 20,000 live webcasting events