Talk to parish clerks of Herefordshire about marketing and PR ideas
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I gave a talk to the massed parish, town and city clerks of Herefordshire. They asked me to talk about practical ideas for making newsletters, press releases and websites better
Talk to parish clerks of Herefordshire about marketing and PR ideas
- 1. Newsletters, press releases and websites 27/06/2013
- 2. Ben Proctor Head of web, communications and engagement Herefordshire Council http://pinterest.com/amyreve/newsletter-layout-ideas/
- 4. Newsletter top tips 1. Catch the eye http://pinterest.com/amyreve/newsletter-layout-ideas/
- 5. Newsletter top tips 2. Use a grid MS Publisher is widely used and OK Scribus is free and excellent
- 6. Newsletter top tips 3. Use photos There are 250,000,000 free photos in Flickr Creative Commons Including this great photo from Bishops Frome by Les Haines (CC-BY-A) http://flic.kr/p/egqnVi
- 7. Newsletter top tips 4. Use few fonts Pick a font or two and stick to them Lotsoffontsrisksconfusion and looking careless Using the same font for every newsletter looks consistent And even professional http://flic.kr/p/7gEkW8
- 8. Newsletter top tips 5. Edit 50 words is brief 150 words is sufficient 250 words is long ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vesti lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, inceptos himenaeos. Curabitur sodales ligula in libero. Sed dignissim lacinia nunc. Curabitur tortor. Pellentesque nibh. Aenean quam. In scelerisque sem at dolor. Maecena mattis. Sed convallis tristique sem. Proin ut ligula vel nunc egestas porttitor. Morbi lectus iaculis vel, suscipit quis, luctus non, massa. Fusce ac turpis quis ligula lacinia aliquet. Ma ipsum. Nulla metus metus, ullamcorper vel, tincidunt sed, euismod in, nibh. Quisque volu condimentum velit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam nec ante. Sed lacinia, urna non tincidunt mattis, tortor neque adipiscing diam, a cur ipsum ante quis turpis. Nulla facilisi. Ut fringilla. Suspendisse potenti. Nunc feugiat mi a t consequat imperdiet. Vestibulum sapien. Proin quam. Etiam ultrices. Suspendisse in just magna luctus suscipit. Sed lectus. Integer euismod lacus luctus magna. Quisque cursus, metus vitae pharetra auctor, sem mattis sem, at interdum magna augue eget diam. Vestibulum ante ipsum primis in faucib luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui. Praesent blandit dolor non quam. In vel mi sit amet augue congue elementum. Morbi in ipsum sit amet pede fac laoreet. Donec lacus nunc, viverra nec, blandit vel, egestas et, augue. Vestibulum tincidu malesuada tellus. Ut ultrices ultrices enim. Curabitur sit amet mauris. Morbi in dui quis es pulvinar ullamcorper. Nulla facilisi. Integer lacinia sollicitudin massa. Cras metus. Sed aliquet risus a tortor. Integer id quam. mi. Quisque nisl felis, venenatis tristique, dignissim in, ultrices sit amet, augue. Proin sod libero eget ante. Nulla quam. Aenean laoreet. Vestibulum nisi lectus, commodo ac, facilis ultricies eu, pede. Ut orci risus, accumsan porttitor, cursus quis, aliquet eget, justo. Sed pretium blandit orci. Ut eu diam at pede suscipit sodales. Aenean lectus elit, fermen non, convallis id, sagittis at, neque. Nullam mauris orci, aliquet et, iaculis et, viverra vitae ligula. Nulla ut felis in purus aliquam imperdiet. Maecenas aliquet mollis lectus. Vivamus consectetuer risus et tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integ odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet. Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero. Sed dignissim lacinia nunc. Curabitur tortor. Pellentesque nibh. Aenean quam. In scelerisque sem at do Maecenas mattis. Sed convallis tristique sem. Proin ut ligula vel nunc egestas porttitor. Morbi lectus risus, iaculis vel, suscipit quis, luctu non, massa. Fusce ac turpis quis ligula lacinia aliquet. Mauris ipsum. Nulla metus metus, ullamcorper vel, tincidunt sed, euismod in, nibh. Quisque volutpat condimentum velit. Cla aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam ante. Sed lacinia, urna non tincidunt mattis, tortor neque adipiscing diam, a cursus ipsum quis turpis. Nulla facilisi. Ut fringilla. Suspendisse potenti. Nunc feugiat mi a tellus consequat imperdiet. Vestibulum sapien. Proin quam. Etiam ultri Suspendisse in justo eu magna luctus suscipit. Sed lectus. Integer euismod lacus luctus magna. Quisque cursus, metus vitae pharetra auctor, sem massa mattis sem, at interdum magna augue eget diam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui. Praesent blandit dolor. Sed non quam. mi sit amet augue congue elementum. Morbi in ipsum sit amet pede facilisis laoreet. Don lacus nunc, viverra nec, blandit vel, egestas et, augue.
- 10. I KEEP six honest serving-men (They taught me all I knew) Their names are What and Why and When & How and Where and Who Though we usually say Who, What, When, Where, Why & (How) Press release top tips 1. Honest serving men
- 11. Not all subjects are the same Press release top tips 2. Who http://flic.kr/p/6FiXXp
- 12. News is something that happened in the past and was noteable Press release top tips 3. What
- 13. Press release top tips 4. Where Here Not anywhere else
- 14. Press release top tips 5. Write backwards AN elderly woman sustained a head injury following a collision near Ross-on-Wye this afternoon. Youngster Alex Parker enjoyed a first-team debut to remember as he bagged 5-35 to lead Bromyard to victory over Hagley. A man who snatched hundreds of pounds from a Ledbury couple after arranging to sell them his BMW has pleaded guilty to theft.
- 16. . Online top tips 1. Mailchimp www.mailchimp.com
- 17. . Online top tips 2. Wordpress wordpress.com Free and easy to use talkaboutlocal.org.uk Provides help on setting up news sites
- 18. . Online top tips 3. Social media twitter.com facebook.com Herefordshire Parish Councils
- 19. . Online top tips 4. Eventbrite http://eventbrite.co.uk Free (if your event is free) and easy to use
- 20. Free mapping for everyone Online top tips 5. OpenStreetMap