Talkabout Social Media
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This presentation discusses the importance of social media and digital marketing. It provides statistics showing the growth of social media and decline of traditional media. It outlines a proposed social media strategy to engage customers through online conversations. The strategy would include creating and distributing content across social networks and measuring results. While social media platforms are often free to use, an effective strategy requires resources and expertise that have associated costs, with monthly fees starting at £500.
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Talkabout Social Media
- 1. DIGITAL & SOCIAL MEDIA MANAGEMENT
- 2. What to expect from this presentation? Quick facts on why social media is important. Cuffs of Love – where we are today Talkabout social media strategy – what we do, how we propose to do it etc.
- 3. Erik Qualman, Author , Socionomics
- 4. Over 50% of the world’s population is under 30 years old
- 5. Social Media has overtaken pornography as the #1 activity on the Web
- 6. YEARS TO REACH 50 million USERS Radio TV Internet IPOD 38 13 4 3 Years Years Years Years
- 8. If Facebook were a country it would be the world’s 3rd largest 1. China 2. India 3. facebook 4. United States 5. Indonesia 6. Brazil 7. Pakistan
- 9. Awareness of Facebook is close to 100% More than 1 billion people use social networks.
- 12. 25% of search results for the World’s Top 20 largest brands are links to user-generated content 34% of bloggers post opinions about products & brands
- 13. Do you know what they are saying about your brand?
- 14. Do you like what they are saying about your brand? better
- 15. Only 18% of traditional campaigns generate a positive ROI 90% of people skip ads via TiVO/DVR/SKY
- 16. Kindle eBooks Outsold Paper books on Christmas
- 17. 60 million status updates happen on Facebook daily We no longer search for news, the news finds us
- 18. We will no longer search for products and services They will find us via social media
- 19. 24 of the 25 Largest Newspapers are Experiencing Record Declines in Circulation
- 21. SOCIAL MEDIA STRATEGY - ENGAGEMENT
- 22. What is social media? An online conversation between... – your customers – your employees – your investors – your critics – your fans – your competition.... – anyone who has internet access and an opinion.
- 24. Social media is practical
- 25. Your audience = socially media enabled
- 26. People connect online with their offline friends. People love to connect to people. SOCIAL CONSUMER BEHAVIOUR
- 27. 38% of internet users have a smart phone. They are more intensive users of social networks than people without a smartphone.
- 28. 37 minutes is the average time members spend each time they log in to Facebook
- 29. >50% of social network users are connected to brands.
- 30. Positive experiences are bigger conversation starters than negative experiences. People like positive stuff.
- 31. Customers want to be involved with companies. Bring them in the boardroom to improve the relationship. CONVERSATIONS 44% MORE ENGAGEMENT
- 32. MYTH: Social Media is free Twitter is free. Facebook is free. Linkedin is free. Google Alerts is free. Getting it right takes planning, creative insight, product management, experience and other resources, all of which have Expertise, however, isn’t. costs associated with them. Resources required for social media may include: – Strategic consultation – Training – Creating content – Integrating tools – Distributing content – Relationship management – Measuring value
- 33. Our love starts from £500 per month for a comprehensive service
- 34. Thanks for listening. Contact us 0208 931 9300 to talk more. #talkaboutsocialmedia talkaboutsocialmedia.co.uk Proposal prepared by Daniel Graham For CUFFS OF LONDON Date: 18/04/12