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TAM Airlines is seeking to join the Star Alliance, the largest global airline alliance. As the market leader in Brazil, TAM would fill the last geographic gap in Star Alliance's network and provide access to Brazil's growing aviation market. Membership would benefit TAM through increased revenue from a larger network, enhanced brand recognition, and access to corporate accounts. It would benefit Star Alliance by further strengthening existing synergies among members and consolidating their market dominance worldwide. However, integrating a new member is a costly process that takes over 18 months and involves meeting operational, commercial, and IT requirements.Read less