Taming the raging river - Qualitative Research & Social Media - Firefly
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The document announces a qualitative research conference called #QUAL360 that will take place on October 1-2, 2014 at the Ramada Hotel in Singapore. It will be organized by various sponsors, associations, and media partners. The conference will focus on topics like using qualitative research and social media to understand customer conversations and stories in real-time across various social platforms.
Taming the raging river - Qualitative Research & Social Media - Firefly
- 1. Ramada Hotel Singapore October 1 & 2, 2014 #QUAL360 Organized by
- 2. #QUAL360 Ramada Hotel Singapore Oct 1 & 2, 2014 Platinum Sponsor Silver Sponsors Association & Education Partners Media Partners
- 3. 1 TAMING THE RAGING RIVER Qualitative Research & Social Media Qualitative360 Asia Pacific Conference Singapore, October 2014
- 4. 2 SOCIAL
- 6. CUSTOMER CONVERSATIONS BUSINESS STORIES REAL-TIME OPPORTUNITIES Credit: Natanya Anderson, Director, Social Media & Integrated Mktg, Whole Foods Market at SXSWi Conference 2014
- 7. We are in the business of having deep, meaningful conversations & observing behavior wherever people are living their lives 5
- 9. Observe the way people communicate & express themselves Explore real conversations between consumers & brands Understand the right role for the brand
- 10. OBSERVE
- 13. EXPLORE
- 15. UNDERSTAND
- 16. 1 to 1 1 to Many
- 17. DIVE IN
- 18. #QUAL360 Ramada Hotel Singapore Oct 1 & 2, 2014 Platinum Sponsor Silver Sponsors Association & Education Partners Media Partners
- 19. Ramada Hotel Singapore October 1 & 2, 2014 #QUAL360 Organized by