Taming the video monster
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This was a live webinar produced by Limelight Networks in conjunction with the American Marketing Association. The webinar offered listeners 7 ways to help them more easily incorporate video into their marketing strategies. Below is a walk-through of the slides, the slides (from slideshare.com), and Q&A pulled from the webinar itself.
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Taming the video monster
- 1. Taming the Video Monster #videomonster
- 6. Why has video become so popular? #videomonster
- 7. The ¨DBrain Lady¡¬ + Susan Weinschenk, Ph.D.
- 8. #1. We focus on the face. #videomonster
- 9. #2. Voice makes more meaning #videomonster
- 10. #3. Seeing is believing #videomonster
- 11. #4. It¡¯s all about the motion
- 13. ¡°Film and video can be intimidating because it seems like it has to be a big production or is too difficult to execute.¡± #videomonster
- 14. Myth #1: Video is REALLY expensive #videomonster
- 16. Myth #2: You need actors, wardrobe, make-up¡ #videomonster
- 17. Myth #3: Stop filming! We forgot the kitchen sink! #videomonster
- 18. How Video Becomes Scary The idea of adding video to your marketing Lack of knowledge and process Don¡¯t have the right technologies (now have to find them!) The idea of having to report on video Monetizing video¡and producing the video your audience wants!
- 19. Reality: Video has to be neither complicated nor expensive. #videomonster
- 21. 7 Challenges of the #Videomonster 1. 2. 3. 4. 5. 6. 7. No process. No workflow. Lots of disconnected systems. Unmanaged. Video is everywhere. Video is only in one place No idea how the audience is engaging You can make money from video?! Content that talks all about him #videomonster
- 22. #1: No process. No workflow. #videomonster
- 23. Create Optimize Manage Monetize Deliver Engage ? A workflow is a process¡ªa series of steps to get a video from creation to the user¡¯s screen ? Helps organize resources ? Prioritizes activities ? Also helps to educate you about video: ¨C Formats and devices ¨C Monetization opportunities ¨C Prioritize #videomonster
- 25. Mobile delivery Desktop delivery Analytics Ad insertion #videomonster
- 26. Mobile delivery Cloud storage Analytics Desktop delivery Multi-site Publishing Ad insertion #videomonster
- 27. #videomonster
- 29. ? Your video library is more than just a bunch of files. ? It¡¯s a collection that can be organized (and searched) by type, subject, name, an d more. ? Metadata is the key to enable your users to more easily find your video. #videomonster
- 30. #4: Video is only in one place #videomonster
- 31. #videomonster
- 33. #5: No idea how the audience is engaging #videomonster
- 35. ? Video players, media servers, and web servers can provide a host of data: ¨C Who is watching what ¨C Where are they watching it from ¨C What devices are they using? ¨C When did they stop watching? #videomonster
- 36. #6: You Can Make Money From Video?! #videomonster
- 37. #videomonster
- 38. Opportunities for Monetization ? Advertising ¨C Bumper (pre and post video) ¨C Interstitial (in the video) ¨C In the player ¨C Overlay on the video ? Paywall ? Subscription ? Pay-per-view #videomonster
- 39. #7: You aren¡¯t very¡ ful #videomonster
- 40. ¡°If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.¡± #videomonster
- 41. ¡°If you sell something, you make a customer today. If you help someone, you make a customer for life.¡±¡ªJay Baer, Youtility #videomonster
- 43. How¡¯d he tame the video monster? #videomonster
- 44. Workflow He developed a process to govern how he creates, delivers, and optimizes his online video. And he got buy-in from everyone involved. #videomonster
- 45. Platform He assessed his current solution (in meeting those workflow steps) and switched to a platform that integrates a bunch of different tools necessary to create, manage, publish, monetize, and report on video. #videomonster
- 46. Management He has managed his video library to make it easy for users to search and find related content. The platform he uses includes an easy way to set metadata across his entire library, create channels, and publish a player. #videomonster
- 47. Syndication He is publishing his video on YouTube, Vimeo, Pinterest, Instagram, Vine, and his website through that platform. Check a few boxes, push a button, and blam¡ªvideo everywhere. #videomonster
- 48. Analysis He is using multiple sources of analytics to understand the behavior of his users so that he can make intelligent decisions about future video. Thankfully that platform provides a cool dashboard with all sorts of business insights. #videomonster
- 49. Monetization He is monetizing his video through ads and even pay-per-view. Both of these are enabled by the platform he¡¯s using which takes away all the worry about knowing nothing of ads and monetization. #videomonster
- 50. Helpful He has videos that are helpful. These videos are not about selling, not about him, and definitely not about lion taming. #videomonster
- 51. So what does it all come down to? ? That platform. Why are you trying to do it all yourself? GET HELP! ? Oh yeah, and creating video content that is helpful.
- 53. #videomonster
- 56. Get the book today. eBook or print. Free. http://www.limelight.com/landing/online-video-for-dummies.html
- 57. Sr. Director, Marketing Strategy Limelight Networks p: +1 602-850-4871 t: @_jasonthibeault e: jt@llnw.com
- 58. Sr. Director, Marketing Strategy Limelight Networks p: +1 602-8504871 t: @_jasonthibeault e: jt@llnw.com http://www.limelight.com/landing/online-video-for-dummies.html