[TapjoyX5Rocks App Discovery Seminar] Session 3 - ????? ??? ??
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[TapjoyX5Rocks App Discovery Seminar] Session 3 - ????? ??? ?? ???????
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[TapjoyX5Rocks App Discovery Seminar] Session 3 - ????? ??? ??
- 1. ???? ???? ??? ??? 2014.10.14
- 2. ???? ???? ??? ??? ????? ???? ???? ???? ??????? ?????. ?? ??? ??? ???? ??? ? ??? ???? ? ??? ???? ?? ????. 2014.10.14
- 5. ?
- 6. ???? = Better App Discovery
- 7. Better App Discovery = Well Targeted Audiences ???? ?????
- 8. ARM Model
- 9. 7 1_ Organic Users
- 10. 8 2_ Paid Users
- 11. 8 2_ Paid Users ????? ?? ???, ???? ??? ?? 1 2 3
- 12. ??? ????? ??, ??, ??, ??, ? ??, ????, ¡
- 13. ??? ???????? ?????,????, ? ??,????, OS,??, ????,????,??? ?,???,???? ¡
- 14. ??? ??? ???? ??? ! ?? ??????? ??
- 15. ??? ? ?????? ???? 12 ???? ???????? CTR CPI ??? ? ¡°??
- 16. ??
- 17. ??????
- 18. ?CTR?
- 19. ?2%?
- 20. ??????,
- 21. ? ??
- 22. ????
- 23. ?CPI?
- 24. ?250???
- 25. ?????
- 26. ???
- 27. ?? ??
- 28. ??????.¡±
- 29. ?-
- 30. ????? ¡°????
- 31. ????
- 32. ???
- 33. ?????,
- 34. ?????
- 35. ??? ??
- 36. ??????
- 37. ?????
- 38. ????
- 39. ??????.¡±
- 40. ?
- 41. ? -
- 42. ???? ?? ?? ?????? ??? ???
- 43. ??? ? ?????? ???? 13 ??? ???????? LTV ??? ?? ???? User Cohorts Engagement ????! ???? ?? ???? ? Conversion Rate ! ? User Engagement ! ? User Retention ! ? Early Monetization Events ! ? Virality ??? ????
- 44. ?.! ???? ??? / jeffrey.lim@sundaytoz.com
- 48. ?? ??? ???? ¡ ????? ??? ???? ?? ???, ???? ??? Acquisition Retention Monetization